Karthikeyan Sakthivel

GPA: 6.51 (First Class)

• Clients: Samsung, BJS, Intuit, Alterra Mountain.
• Evaluated client needs and expectations to establish clear goals for each task.
• Created tailored journeys, campaigns, and offers according to each client's business requirements within AJO.
• Developed and managed fragments, content templates, assets, and landing pages within AJO.
• Created and managed datasets, schemas, profiles, subscription lists, audiences, identities, and events.
• Analyzed live and global reports to assess campaign/journey performance.
• Developed optimization plans based on analysis results.
• Analyzed list plans for the data source, deployment details, audience counts, segmentation, and SL tests.
• Created campaigns for a gross audience, proof lists (dynamic content, personalization check), internal proofs, external proofs, suppression lists, and waves (over 5 million data) in Adobe Campaign Classic.
• Prepared deliveries, deployed campaigns, and analyzed reports.
• Collaborated with cross-functional teams to deliver comprehensive solutions for clients.

• Support or manage every area of email marketing, such as planning, strategy, requirement setup, database setup, email development, email quality assurance, email campaigns, reports, audits, and optimization campaigns through greater student engagement and additional 30% saving spot
• Outstanding Experience in Lead Acquisition, Deliverability Issue Fixing, Lead Management, List, Smart-list, Trigger Campaigns, Smart Campaigns, Segmentation, Dynamic Content, Personalization, Velocity or Email Script Creation, A/B Testing, Newsletter Campaigns, Drip Campaigns, CRM Management, Nurture Campaigns, Webinars, Integrations, Snippets, Email Template, Landing Page Template, and Forms Creation, as Well As Additional 30% Student Saving Spot
• Enhanced HTML, CSS and resolved other performance issues to ensure accurate rendering across browsers on desktop, mobile, and email platforms
• They increased user engagement by 40% while using Litmus for responsive, accessibility, spam test, and rendering checks
• Export spreadsheets and data models that were created and report from Adobe Marketo Engage
• Monitoring metrics and key performance indicators to measure and optimize campaigns
• Using Wrike to collaborate with cross-functional teams to develop and implement market research strategies.

• Using Email Template or HTML/CSS via creating and managing Responsive email marketing messages, Newsletter Templates, Webinar Templates, Forms, LP templates in Adobe Marketo Engage
• Doing As per Client Requested setup Lists, Smartlists, Smart & Trigger Campaigns, Nurture Programs, Email Programs, A/B Test, and Generate Reports in Adobe Marketo Engage
• Using Sandbox Marketo for Experiments and Using Litmus, Email on Acid for Responsive, Accessibility, Spam test, and Rendering Check via Increased 40% Accuracy
• Doing As per Client Requested Email Template Edits, Token creation, Snippet edits via getting 60% Project time save and 50% user personal connection
• Work with various teams for QA of emails, landing pages and other marketing assets
• Using Wrike via Assign tasks to various teams.

• Generated more than $2000 in monthly sales with successful marketing, sales and customer relations approaches
• Monitored Active data and made adjustments to marketing campaigns, resulting in 30% increase in sales
• Established work daily basis email marketing campaigns end-to-end, including planning, targeting, setup, testing, execution, reporting, and optimization
• Responsible for development and execution of email sends averaging 300 -500K per day delivery with email analytic reports
• Expert in Hotmail ISP to send bulk email and generate leads consistently
• Informed Team Leader about behavior of SPAMFilters and Their Update at various time intervals
• Using inbox ips via generate best negative words for increase sender reputation
• Hands-on experience with HTML, CSS, and PHP using the best content management systems.

• Monitored servers and escalated emergency technical issues beyond scope to maintain optimum up-time
• Administered and prepared programs for IP addresses, developed network resources and trained support personnel to provide Tier 1 support to end users
• Conducted security assessments and made recommendations for disaster recovery, remote access, network appliances, servers and directory services security
• Demonstrated strong analytical, troubleshooting and problem-solving skills