Karthikeyan Sekar

• Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
• Compiled targeted or exhaustive marketing data based on needs of specific research projects.
• Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
• Evaluated existing campaigns against KPIs and provided actionable insights into areas needing improvement.
• Analyzed customer data from multiple sources to optimize campaigns.

• Company Overview: Associate of Bharti Airtel Ltd
• Handling entire workflow of agency operations across Tamil nadu including agencies commission payout
• Forecasting collection projections and driving it for 100% delivery on time
• Timely visits to zones to monitor their work flow and ensured monthly team leaders meet for next month planning
• Achieved 100% in Badbebt collections month on month
• 110% achievement month in Net billing vs collection across all line of business
• Planning new product external launch and release while managing the cross-functional implementation of the plan
• Driving marketing initiatives to increase product visibility and market performance
• Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR
• Monitor, evaluate and analyze campaigns to help internal customers achieve revenue targets
• Designing and execution of BTL campaign aiming at enhancing profitabilty
• Associate of Bharti Airtel Ltd

-Planning new product external launch and release while managing
the cross-functional implementation of the plan.
-Driving marketing initiatives to increase product visibility and market performance.
-Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR.
-Monitor, evaluate and analyze campaigns to help internal customers
achieve revenue targets.
-Designing and execution of the BTL campaign aiming at enhancing profitability.

Responsible to build BTL campaign strategy
End to End product management strating from customer on boarding
, business analytics, market research , GTM planning ,campaign
execution and reporting
Customized and Special Focus and support extended to zones,
CSMs and Zonal heads whose KPI's where dropping.

Managing the revenue earning customers base by frequent
monitoring on their MOU & Decrement. Rolling out special retention
offers for Revenue churn customer whose ARPU has dipped when
compared to their average usage trend.
Initiating Customer Delight activities & Special campaign for High
ARPU customers to increase the intent of the customer to stay in the
network.
Organizing customer loyalty programs, special campaign and
customer engagement programs on regular basis
Predictive Revenue Module initiated for 1M Active Base Management
and High ARPU customers who is generating an ARPU >
Rs.101/month.

• Penetrated new segments through the use of strategic marketing initiatives
• Designed and managed the development of new channel product that effectively positioned company as market share leader at 3rd position in rest of tamil nadu circle
• Responsible to build BTL campaign strategy
• End to End product management strating from customer on boarding, business analytics, market research, GTM planning, campaign execution and reporting
• Customized and Special Focus and support extended to zones, CSMs and Zonal heads whose KPI's where dropping
• Improved the DATA Penetration from 30% to 70% in Acquisition with initiation of special packs and campaigns
• Decreased new acquisition decay from 60% to 30% successfully through special focus and drive initiated to sales force and new campaign
• Managing the revenue earning customers base by frequent monitoring on their MOU & Decrement
• Rolling out special retention offers for Revenue churn customer whose ARPU has dipped when compared to their average usage trend
• Initiating Customer Delight activities & Special campaign for High ARPU customers to increase the intent of the customer to stay in the network
• Organizing customer loyalty programs, special campaign and customer engagement programs on regular basis
• Predictive Revenue Module initiated for 1M Active Base Management and High ARPU customers who is generating an ARPU > Rs.101/month
• Achieved 90% retention in MNP port out which is the highest across all circles
• Generated a static revenue of 1M for the circle through bulk SMS product
• Entrusted with the task of being a Team leader - Customer Life Cycle Management (Pro - active Retention), handling all activities related to customer Complaints / queries, finding resolutions, online customer retention, service request (ECRM / Mail) closure within the SLA
• Diligently handled regular audits on fresh activation and carried out random audits on process to ensure proper corrective measures to achieve uninterrupted customer service

• Company Overview: Associate of Bharti Airtel Ltd
• Managed customer's query/ request/complaint and provided resolutions, close looping the service request (ECRm / Mail) by intimating the customers thru voice / SMS/ Mail as per SLA
• Effectively tracking the daily pending service request and intimating the pending list to the concern process owners
• Ensured Error free activations both retail & SME orders from 50 % to 100 %
• Deftly handled the bill rework towards billing complaints & rectification of the service provisioning errors
• Responsibly handled the First Billers Churn in coordination with channel executives leading to an increase in the CWN and net additions
• Successfully concluded Six Sigma Yellow Belt project on Reducing Bill Not received complaints and accomplished reduction in bill not received complaints from 75% to 20 % leading to its selection amongst the top 5 projects across Southern territory
• Streamlined the processes and achieved reduction of churn from 5% to 3 % actual
• Recognized as the only officer in the region to have closed 100 SME orders
• Acquired the 7th position from an initial ranking of 65 in customer satisfaction in TN based on BOND scores within 2 months itself
• Accomplished the top position in the TN region for close looping maximum number of service requests
• Associate of Bharti Airtel Ltd