Karthikeyan Selvaraju
Chennai
Summary
Results-oriented digital marketing professional with a proven track record at Guvi, driving a 27% increase in organic traffic revenue through SEO and data-driven strategies. Skilled in Google Analytics and content strategy, I excel in enhancing campaign performance and stakeholder satisfaction while fostering innovative solutions to complex challenges.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Sales Analyst
Larsen & Toubro
Chennai
04.2024 - Current
- Delivered monthly reports - Order Loss, Prospect Pipelines, Budget Forecasts etc. improving dealer stock management by 21%.
- Enhanced customer satisfaction by 30% through targeted insights and stakeholder alignment.
MIS Analyst
Tractors And Farm Equipment
Chennai
04.2023 - 04.2024
- Led nationwide reporting using Power BI, MS Excel, CRM, increasing market share to 14.1% and optimizing marketing ops by 15%.
- Prepared and studied (FAC, FM, MPC, Delivery, SOG, Stock) for DGM-level presentations, improving operational efficiency by 25%.
Education
Mechanical Engineering
Amrita School of Engineering | 2015 - 2019
CoimbatoreSkills
- SEO & SEM
- Content Strategy
- Email Marketing
- Google Analytics, Google Ads,
- Meta Business Suite
- Social Media Marketing
Project Experience
Data-driven digital marketing campaigns
- Increased organic traffic revenue by 27%, ₹2,811.96 vs ₹858.01 from paid channels, showcasing SEO-driven ROI
- Enhanced dashboard-driven decision-making leading to a 30% uplift in campaign performance
Seo navigator: From audit to action
- Improved page load speed by 35% through minification, caching, and responsive image handling
- Increased organic traffic by 40% via targeted keyword research, and strategic on-page and off-page SEO enhancements
Comprehensive digital marketing audit and analysis
- Improved SEO score by 25% through structured audits and on-page optimization of headers, tags, and metadata
- Reduced bounce rate by 18% by redesigning landing pages for better navigation, responsiveness, and CTA visibility
Certification
Digital Marketing with Gen AI - Guvi
Timeline
Sales Analyst
Larsen & Toubro
04.2024 - Current
MIS Analyst
Tractors And Farm Equipment
04.2023 - 04.2024
Mechanical Engineering
Amrita School of Engineering | 2015 - 2019
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