Summary
Overview
Work History
Education
Skills
Timeline
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Karthikeyan U

Karthikeyan U

Research Analyst | Lead Generation Specialist | Business Developer | Market Researcher
Coimbatore

Summary

Dedicated and results-oriented Market Research and Lead Generation Specialist with a proven track record in driving business development initiatives. Leveraging a comprehensive understanding of market trends, consumer behavior, and competitive landscapes, I am committed to delivering strategic insights that fuel informed decision-making. Seeking a challenging role where I can apply my expertise to generate high-quality leads, foster meaningful client relationships, and contribute to the overall growth and success of a dynamic organization.

Overview

7
7
years of professional experience
5
5
years of post-secondary education

Work History

Research Analyst

Majestic People Infotech
coimbatore
02.2023 - Current
  • To provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives. Responsible for generating leads through phone calls, social media and emails. Responsibilities & duties: Research, track, maintain and update leads.
  • Spearheaded lead generation initiatives, utilizing Apollo.io to identify and target key decision-makers in the industry. Implemented and managed Drift chatbots to engage website visitors, resulting in a 20% increase in qualified leads.
  • Collaborated with sales and marketing teams to create targeted messaging and content that resonated with the target audience. Conducted market research to stay informed about industry trends and competitor activities, providing valuable insights to the sales and marketing teams..

Senior Research Analyst

Information Evolution
Coimbatore
12.2020 - 02.2023
  • Conduct comprehensive market research to identify industry trends, competitive landscapes, and potential opportunities. Developed and executed market research plans to assess customer needs, preferences, and behaviors. Analyzed market trends and competitor activities to identify opportunities and threats. Provided regular updates and insights to key stakeholders to support strategic decision-making.
  • Implemented lead generation strategies to identify and acquire potential customers for the sales team. Utilized CRM tools and marketing automation platforms to track and analyze lead data. Conducted market segmentation analysis to target specific customer demographics and industries. Collaborated with the sales team to optimize lead conversion rates and improve overall sales performance.

Data Analyst

Personiv
Coimbatore
09.2018 - 12.2020
  • Proficient in extracting, cleaning, and analyzing data using tools such as Excel, Microsoft Word and have Basic knowledge of Salesforce CRM, including data entry, customization, and report generation. Utilize Salesforce CRM to input and manage customer data, ensuring accuracy and completeness.
  • Hands-on experience with lead generation tools like Drift and Kgen, ensuring a steady flow of high-quality leads. Skilled in managing and optimizing social media platforms to enhance brand presence and engage with the target audience.

Education

Bachelor of Science - Computer Science

SJSMV CAS
Coimbatore
07.2014 - 05.2017

MBA

Bharathiyar University
Coimbatore
07.2021 - 05.2023

Skills

    Microsoft Office

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Timeline

Research Analyst

Majestic People Infotech
02.2023 - Current

MBA

Bharathiyar University
07.2021 - 05.2023

Senior Research Analyst

Information Evolution
12.2020 - 02.2023

Data Analyst

Personiv
09.2018 - 12.2020

Bachelor of Science - Computer Science

SJSMV CAS
07.2014 - 05.2017

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Karthikeyan UResearch Analyst | Lead Generation Specialist | Business Developer | Market Researcher