Karthikeyan Vijayakumar
Digital Marketing Manager
Chengalpattu
Summary
Email Marketing Manager with a proven track record of successfully developing and executing email marketing campaigns. Competent in using data analytics to increase conversion rates, improve customer engagement, and optimize ROI. Looking for a challenging position
With 10+ years of work experience in Marketing Automation, Lead Generation & Nurturing Campaigns, Marketing Activities, SMS and WhatsApp campaigns, Inbound and Outbound Marketing, I am seeking a career as an Email Marketing Manager to put my skills to use and contribute to an organization's growth and success.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Manager
UNext Learning Private Limited
Banglore
03.2022 - Current
- Extensive market research and competitive analysis were conducted to discover trends, target audience preferences, and opportunities for development.
- Tracked campaign efficacy, optimized conversion rates, and generated actionable insights using analytics tools and performance indicators.
- Managed a team of digital marketers, giving direction, evaluation, and training to improve individual and group performance.
- I was in charge of Email Marketing initiatives, Automation, SMS Marketing,WhatsApp Marketing, Inbound and Outbound Dialer Setup Flows.
- Co ordination with Events & Design Team to show case best creatives, collaterals etc necessary for the monthly
events and updating the latest event information throughout the online marketing channels. - Nurturing Campaigns to the leads generated in the events and explaining the conversion possibilities to the sales
team members - Plan, implement and track A/B and multivariate tests for transactional, triggered and marketing mailings, HTML
Code, Spam Score, Subject Line, Sender Id, From name etc- test, and implement marketing campaigns
Email Marketing Delivery Manager
Muitek
Chennai
03.2018 - 02.2022
- Approved each campaign for quality assurance, Monitored campaign performance throughout the day.
- Investigated campaigns that underperformed and reported findings to the Director of Mailing
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Provided CMS and ESP training along with 24/7 support for all new hires to the department
- Innovate the way we interact with the affiliate partners, especially, with the large publishers
Email Marketing Team Lead
JSLead
Nagercoil
06.2016 - 05.2018
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Passionate about learning and committed to continual improvement.
- Managed and tracked weekly high-volume (1 million or more) email blasts, triggered sends, and email alerts within an ESP email platform.
- As needed, I edited the content and HTML code.
- Oversaw the full email marketing process, including composition, design, coding, and distribution via our ESP.
- Incorporated testing and segmentation tactics into email marketing campaigns .
- Optimized and discovered possibilities to boost email open rates, click through rates, visits, and sales
- Cultivated interpersonal skills by building positive relationships with others.
Email Marketing Executive
GenXlead
Chennai
04.2013 - 06.2016
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
- Collaborate with cross-functional teams.
- Having a problem-solving and decision-making strategy, creativity and marketing, and increasing productivity.
- Improve email marketing performance and discover possibilities for improvement to maximise ROI.
- The evaluation index will comprise all email programmes' open rate, click-through rate, and conversion rate, as well as revenue growth.
- Having strong understanding of several good tools for email campaigns, such as an email score checker and a scam detector, etc.
Education
B.Tech -
Anna University
Chennai 06.2009 - 05.2012
High School Diploma -
DOTE
APTC 06.2006 - 05.2009
Skills
Marketing and advertising
Product development
Campaign management
EMail Marketing
SMS Marketing
WhatsApp Marketing
OutBound&Inbound Flow
PRODUCTS | TECHNOLOGIES
- Web Analytics - Google, Webengage
- Email Marketing - Leadsquared, Hubspot, Elastic, Mail Chimp, Sendgrid, Mandrill,Madmimi,Aweber,Get response and etc+
- Landing Pages - Unbounce, ClickFunnels ,Mail Chimp.
- SMS Marketing - KAP Systems, Kaleyra, Dovesoft, Gupshup.
- WhatsApp Marketing - Konverse, Gupshup,Interact,Kaleyra.
- Live Chat - Konverse, Haptech,
- LMS | CRM-Leadsquared,Zoho
- Design - Canva, Ai Tools
- OutBound Dialer- Mcube,Kaleyra
Timeline
Digital Marketing Manager
UNext Learning Private Limited
03.2022 - Current
Email Marketing Delivery Manager
Muitek
03.2018 - 02.2022
Email Marketing Team Lead
JSLead
06.2016 - 05.2018
Email Marketing Executive
GenXlead
04.2013 - 06.2016
B.Tech -
Anna University
06.2009 - 05.2012
High School Diploma -
DOTE
06.2006 - 05.2009