Summary
Overview
Work History
Education
Skills
PRODUCTS | TECHNOLOGIES
Timeline
Manager

Karthikeyan Vijayakumar

Digital Marketing Manager
Chengalpattu

Summary

Email Marketing Manager with a proven track record of successfully developing and executing email marketing campaigns. Competent in using data analytics to increase conversion rates, improve customer engagement, and optimize ROI. Looking for a challenging position

With 10+ years of work experience in Marketing Automation, Lead Generation & Nurturing Campaigns, Marketing Activities, SMS and WhatsApp campaigns, Inbound and Outbound Marketing, I am seeking a career as an Email Marketing Manager to put my skills to use and contribute to an organization's growth and success.

Overview

10
10
years of professional experience
6
6
years of post-secondary education

Work History

Digital Marketing Manager

UNext Learning Private Limited
Banglore
03.2022 - Current
  • Extensive market research and competitive analysis were conducted to discover trends, target audience preferences, and opportunities for development.
  • Tracked campaign efficacy, optimized conversion rates, and generated actionable insights using analytics tools and performance indicators.
  • Managed a team of digital marketers, giving direction, evaluation, and training to improve individual and group performance.
  • I was in charge of Email Marketing initiatives, Automation, SMS Marketing,WhatsApp Marketing, Inbound and Outbound Dialer Setup Flows.
  • Co ordination with Events & Design Team to show case best creatives, collaterals etc necessary for the monthly
    events and updating the latest event information throughout the online marketing channels.
  • Nurturing Campaigns to the leads generated in the events and explaining the conversion possibilities to the sales
    team members
  • Plan, implement and track A/B and multivariate tests for transactional, triggered and marketing mailings, HTML
    Code, Spam Score, Subject Line, Sender Id, From name etc- test, and implement marketing campaigns

Email Marketing Delivery Manager

Muitek
Chennai
03.2018 - 02.2022
  • Approved each campaign for quality assurance, Monitored campaign performance throughout the day.
  • Investigated campaigns that underperformed and reported findings to the Director of Mailing
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Provided CMS and ESP training along with 24/7 support for all new hires to the department
  • Innovate the way we interact with the affiliate partners, especially, with the large publishers

Email Marketing Team Lead

JSLead
Nagercoil
06.2016 - 05.2018
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Passionate about learning and committed to continual improvement.
  • Managed and tracked weekly high-volume (1 million or more) email blasts, triggered sends, and email alerts within an ESP email platform.
  • As needed, I edited the content and HTML code.
  • Oversaw the full email marketing process, including composition, design, coding, and distribution via our ESP.
  • Incorporated testing and segmentation tactics into email marketing campaigns .
  • Optimized and discovered possibilities to boost email open rates, click through rates, visits, and sales
  • Cultivated interpersonal skills by building positive relationships with others.

Email Marketing Executive

GenXlead
Chennai
04.2013 - 06.2016
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Devised content strategy to effectively engage target audiences.
  • Collaborate with cross-functional teams.
  • Having a problem-solving and decision-making strategy, creativity and marketing, and increasing productivity.
  • Improve email marketing performance and discover possibilities for improvement to maximise ROI.
  • The evaluation index will comprise all email programmes' open rate, click-through rate, and conversion rate, as well as revenue growth.
  • Having strong understanding of several good tools for email campaigns, such as an email score checker and a scam detector, etc.

Education

B.Tech -

Anna University
Chennai
06.2009 - 05.2012

High School Diploma -

DOTE
APTC
06.2006 - 05.2009

Skills

Marketing and advertising

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PRODUCTS | TECHNOLOGIES

  • Web Analytics - Google, Webengage
  • Email Marketing - Leadsquared, Hubspot, Elastic, Mail Chimp, Sendgrid, Mandrill,Madmimi,Aweber,Get response and etc+
  • Landing Pages - Unbounce, ClickFunnels ,Mail Chimp.
  • SMS Marketing - KAP Systems, Kaleyra, Dovesoft, Gupshup.
  • WhatsApp Marketing - Konverse, Gupshup,Interact,Kaleyra.
  • Live Chat - Konverse, Haptech,
  • LMS | CRM-Leadsquared,Zoho
  • Design - Canva, Ai Tools
  • OutBound Dialer- Mcube,Kaleyra

Timeline

Digital Marketing Manager

UNext Learning Private Limited
03.2022 - Current

Email Marketing Delivery Manager

Muitek
03.2018 - 02.2022

Email Marketing Team Lead

JSLead
06.2016 - 05.2018

Email Marketing Executive

GenXlead
04.2013 - 06.2016

B.Tech -

Anna University
06.2009 - 05.2012

High School Diploma -

DOTE
06.2006 - 05.2009

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Karthikeyan VijayakumarDigital Marketing Manager