KARTHIKEYAN SAKTHIVEL

• Leveraged Adobe Journey Optimizer, Adobe Experience Platform (Real-Time CDP), Customer Journey Analytics, and Adobe Data Collection to orchestrate multi-channel customer journeys, enabling real-time personalization across web, email, and mobile channels.
• Designed and implemented advanced channel configurations to ensure seamless cross-platform integration and high deliverability, utilizing Adobe Data Collection and Experience Manager assets for centralized campaign management.
• Led IP warm-up processes by gradually ramping send volumes and applying audience segmentation strategies, improving sender reputation, inbox placement, and overall email deliverability for new marketing channels and dedicated IPs.
• Directed end-to-end email marketing campaigns—including strategy development, customer journey mapping, creative/content design, QA testing, deployment, and performance analysis—achieving measurable lifts in open and click-through rates.
• Applied expertise in campaign and journey design, leveraging Adobe Analytics and reporting capabilities to monitor KPIs, identify performance drivers, and optimize strategies for revenue growth.
• Identified and resolved customer journey bottlenecks through data-driven analysis, applying targeted segmentation, personalized content, and optimized design via Real-Time CDP—driving increased engagement and improved conversion rates.

Client: Blackhawk Network.

• Designed and executed personalized customer journeys, campaigns, and offers in Adobe Journey Optimizer (AJO).
• Built and managed dynamic content, assets, landing pages, and audience segmentation for targeted engagement.
• Developed and optimized AEP (Adobe Experience Platform) datasets, schemas, profiles, identities, and events to enhance personalization and drive customer insights.
• Streamlined data management by leveraging AEP components to improve data quality, integration, and personalized experiences.
• Analyzed live and global reports, driving data-backed campaign optimizations.
• Executed large-scale campaigns (5M+ data) in Adobe Campaign Classic, managing proofs, suppression lists, and multi-wave rollouts.
• Led end-to-end campaign execution, ensuring seamless deployment and performance tracking.
• Collaborated with cross-functional teams to deliver high-impact marketing solutions.
• Clients: Samsung, BJS, Intuit, Alterra Mountain

• Managed all aspects of email marketing, including strategy, planning, setup, development, QA, campaign execution, reporting, audits, and optimization—driving higher engagement and 30% additional student savings.
• Expertise in Lead Acquisition, Deliverability Fixing, List & Smart-List Management, Trigger & Smart Campaigns, Segmentation, Personalization, Dynamic Content, Velocity Scripting, A/B Testing, Newsletters, Drip & Nurture Campaigns, CRM Management, Webinars, Integrations, and Template Creation (Email, Landing Pages, Forms).
• Optimized HTML/CSS email templates, ensuring seamless rendering across desktop, mobile, and email platforms, while resolving performance issues.
• Increased user engagement by 40% using Litmus for responsive design, accessibility, spam testing, and rendering checks.
• Extracted, analyzed, and reported data models & campaign insights from Adobe Marketo Engage.
• Tracked key metrics & KPIs, continuously refining email campaigns for maximum impact.
• Collaborated with cross-functional teams via Wrike, driving strategic market research and execution.

• In Adobe Marketo Engage, you can design and manage responsive email marketing campaigns, newsletters, webinar templates, forms, and landing pages using HTML/CSS.
• Execute client-requested list segmentation, smart lists, triggered campaigns, nurture programs, A/B testing, Personalization, and performance reporting to optimize engagement and conversions.
• Conduct experiments in Marketo Sandbox, and leverage Litmus and Email on Acid for advanced responsive design, accessibility, spam testing, and rendering checks, increasing accuracy by 40%.
• Implement email template edits, token creation, and snippet updates, improving project efficiency by 60% and enhancing user personalization by 50%
• Collaborate cross-functionally with QA emails, landing pages, and marketing assets, ensuring high-quality deliverables.
• Utilize Wrike to effectively assign and manage team tasks for streamlined project execution.
• Clients: Google Cloud, Google Maps, Google Edu, Indeed

• Generated over $2,000 in monthly sales through strategic marketing, sales, and customer engagement initiatives.
• Optimized marketing campaigns by analyzing active data, driving a 30% increase in sales.
• Managed end-to-end email marketing campaigns, including planning, targeting, setup, A/B testing, execution, reporting, and optimization daily.
• Executed high-volume email sends (300K-500K daily) while tracking deliverability and performance analytics.
• Specialized in Hotmail ISP bulk email strategies, ensuring consistent lead generation and inbox placement.
• Provided insights to leadership on SPAM filter behaviors and updates, enhancing email deliverability.
• Leveraged inbox IPs and negative keyword strategies to improve sender reputation and maximize email reach.
• Hands-on experience with HTML, CSS, and PHP, leveraging top content management systems for optimized content delivery.

• Monitored server performance and promptly escalated critical technical issues, ensuring maximum uptime and system reliability.
• Managed and configured IP addresses, optimized network resources, and trained support teams to provide Tier 1 technical assistance.
• Conducted comprehensive security assessments, delivering strategic recommendations for disaster recovery, remote access, network appliances, servers, and directory services security.
• Applied strong analytical, troubleshooting, and problem-solving skills to swiftly resolve technical challenges and enhance system efficiency.