Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Awards
International & Cultural Experience
Timeline
Hi, I’m

Karthik Shankar P S

Mumbai
Karthik Shankar P S

Summary

Strategic marketing and content leader with 9+ years’ experience across technology, consumer, fintech, BFSI, e-commerce, D2C, and event sectors—among many others. Recognized for guiding high-performing teams, transforming brands, and driving measurable growth through digital innovation, omni-channel campaigns, and data-driven decision making.

Overview

8
years of professional experience

Work History

Yellow Seed | The Content Company

Group Head – Account & Strategy
06.2019 - Current

Job overview

  • Started as a Copywriter in 2019, and have been rising ranks of Client Servicing, Content Strategy, Account Strategy and now the Group Head, since the past 2 years.
  • Directed strategy, execution, and P&L for diverse clients across B2B, B2C, D2C, fintech, BFSI, and consumer categories.
  • Built and scaled cross-disciplinary teams; mentored talent through all levels of creative, content, and digital operations.
  • Grew recurring billing by 10–30% per quarter, maintaining annual key account revenues of INR 60–70 lakh.
  • Developed actionable brand strategies using audience mapping, content pillars, agile KPIs, and data insights.
  • Championed omni-channel campaigns (video, podcasts, AR/VR, influencer, digital IP) and introduced advanced martech and AI tools for triple productivity and significant cost savings.
  • Led digital transformation initiatives for high-visibility projects targeting both Indian and international markets (UAE, South Africa, USA).
  • Achievements:
  • Managed end-to-end portfolios valued from INR 15 lakh to INR 66 lakh.
  • Converted short-term campaigns into long-term retainer accounts (1–4+ years).
  • Consistently delivered multi-award-winning digital marketing campaigns recognized for excellence in customer engagement, innovation, and strategic impact.
  • Institutionalized agile content reporting, actionable analytics, and agency-wide upskilling.

Xfactory.in

Social Media Associate
01.2018 - 05.2019

Job overview

  • Managed social strategy and content for India’s leading industrial e-commerce platform.
  • Executed digital campaigns and built influencer programs, rapidly promoted for driving analytics and improved engagement.

Amazon

Seller Support Associate – Fulfillment by Amazon (FBA)
01.2018 - 04.2018

Job overview

  • Supported third-party sellers using Amazon’s FBA platform, optimized operational and compliance processes to enhance customer experience and fulfillment standards.

Education

Guru Nanak Institution Technical Campus

B.Tech from Computer Science & Engineering
01.2017

University Overview

  • Affiliated to JNTU Hyderabad at graduation; now autonomous
  • Additional training: AI Tools & LinkedIn Marketing (GrowthSchool), LinkedIn Learning, Google Digital Garage

Skills

  • Strategy: Audience mapping, content pillars, SWOT, campaign funnel design, agile analytics
  • Channels: SEO/SEM, paid media, social (LinkedIn, Instagram, YouTube, Quora, Reddit), influencer, PR
  • AI & Martech: ChatGPT, Kaiber, Podcastle, HeyGen, Google Analytics, Meta Suite, LinkedIn Analytics
  • Design & Video: Photoshop, Canva, Adobe Premiere Pro, After Effects, Inshot, Firefly
  • Effective project coordination: Slack, Notion
  • Adept at managing multiple priorities simultaneously
  • Skilled in critical thinking and analytical evaluation
  • Adaptable and flexible in fast-paced, changing environments
  • Committed to delivering outstanding service quality
  • Excellent organizational and time management abilities

Languages

English, Hindi (full proficiency: read/write/speak)
Tamil, Telugu, Bengali (speak and understand)

Hobbies and Interests

Hobbies and Interests
Coding, cricket, Formula 1, drawing and painting, poetry

Awards

Awards
Silver, Mid Size Content Marketing Agency of the Year — Media Ace Awards 2024 by e4m, Silver, Best Digital Content – Customer Engagement & Experience — Indian Digital Awards 2025, Internet and Mobile Association of India (IAMAI), Internal coach and mentor for talent and creative leadership.

International & Cultural Experience

International & Cultural Experience
  • Led campaign delivery for clients in UAE, South Africa, and USA, tailoring content and strategy for diverse markets.
  • Deep commitment to cultural research and audience-centric messaging for local and global resonance.

Timeline

Group Head – Account & Strategy
Yellow Seed | The Content Company
06.2019 - Current
Social Media Associate
Xfactory.in
01.2018 - 05.2019
Seller Support Associate – Fulfillment by Amazon (FBA)
Amazon
01.2018 - 04.2018
Guru Nanak Institution Technical Campus
B.Tech from Computer Science & Engineering

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