Kartik B
Bangalore
Summary
With over 15 years of experience in the pharmaceutical industry, this highly motivated and experienced marketing professional brings valuable expertise in strategic brand and content management. As a Strategic Marketing Manager, the focus is on leveraging skills in robust brand development, content creation, and digital marketing strategies to contribute significantly to the organization's growth. Excited to utilize extensive experience and dynamic marketing strategies to drive brand growth and market expansion, with a particular interest in cardiovascular brand management. The ultimate goal is to align expertise with the company's objectives by implementing innovative marketing techniques that uphold the company's reputation and market positioning.
Overview
17
17
years of professional experience
Work History
Senior Manager, Global Tail Brands
Viatris
04.2021 - Current
- Mitigate the decline of the tail portfolio in Cardiology, Neurology, and Allergy therapeutic areas.
- Oversee the asset life cycle for these therapies on the Veeva platform.
- Manage digital assets end-to-end, supporting global markets in development and execution.
- Partner with agencies like Medscape to drive traffic to Viatris Connect (websites)
- Mentor and guide young talents within the team.
Senior Manager, Therapy Lead
Cipla Pharmaceuticals
05.2017 - 02.2021
- Led marketing initiatives for Cipla’s respiratory portfolio across the APAC region, driving market expansion and increasing market share for Cipla’s ICS-LABA.
- Established Lung Leadership in Sri Lanka through patient loyalty programs, market expansion strategies, and transitioning patients from oral therapies to inhalers.
- Spearheaded Hepatitis B awareness programs in Myanmar to improve diagnosis and treatment adoption.
- Recognized with the Most Admired Brand Marketing Award across Asia at the 8th ACEF Asian Leaders Awards (2018) for Tenvir.
Group Brand Manager
USV PVT LTD
11.2010 - 05.2017
- Led brand promotion for Sulisent (SGLT2i) in collaboration with J&J, driving market penetration and awareness.
- Developed and executed customer engagement strategies targeting leading Endocrinologists and Cardiologists.
- Launched "HALT", a unique cardiovascular risk awareness program for Cardiologists, incorporating media planning for maximum impact.
- Partnered with the Indian Medical Association (IMA) to introduce "Rise & Shine", a nationwide CME series on Vitamin D awareness for General Physicians.
Brand Manager
Zuventus Health Care
01.2008 - 10.2010
- Managed the dedicated Respiratory therapy portfolio in India, including molecules such as Acebrophylline, Deflazacort, and antibiotics like Azithromycin and Cefpodoxime.
Education
Executive Program in International Business - International Business
IIM Kolkata
01-2013
Post Graduate Diploma - Business Management
SIES College of Management Studies
Navi Mumbai01-2008
Bachelor of Science - Pharmacy
Bharati Vidhyapeet
Navi Mumbai01-2005
Certificate - Marketing Strategies For Growing Brands
IIM Kozikode
01-2014
Executive Program - Project Management
IIM Bangalore
01-2021
Certificate - Strategic Marketing Leadership Program
The Strategy Academy Centre For Advanced Studies
01-2024
Skills
- Strategic Brand Management
- Customer Engagement
- Content Development
- Digital Marketing
- Project Management
Affiliations
Over 15 years of experience in marketing within the pharmaceutical industry.
Proven success in strategic brand management and content planning.
Pro cient in digital marketing, and customer engagement strategies.
Substantial knowledge in creating robust identities for legacy brands, contributing to their
resurrection and growth.
Managed marketing responsibilities for respiratory portfolio in the APAC region, including market
expansion initiatives and customer loyalty programs.
Launched successful customer engagement programs such as 'HALT' that increased awareness on
cardiovascular risks.
Collaborated with global markets for the development and implementation of digital assets.
Led initiatives for market expansion through the introduction of 'Committed to Zero', a Hepatitis B
campaign in association with the Liver Foundation of Myanmar.
Career Timeline
Timeline
Senior Manager, Global Tail Brands
Viatris
04.2021 - Current
Senior Manager, Therapy Lead
Cipla Pharmaceuticals
05.2017 - 02.2021
Group Brand Manager
USV PVT LTD
11.2010 - 05.2017
Brand Manager
Zuventus Health Care
01.2008 - 10.2010
Executive Program in International Business - International Business
IIM Kolkata
Post Graduate Diploma - Business Management
SIES College of Management Studies
Bachelor of Science - Pharmacy
Bharati Vidhyapeet
Certificate - Marketing Strategies For Growing Brands
IIM Kozikode
Executive Program - Project Management
IIM Bangalore
Certificate - Strategic Marketing Leadership Program
The Strategy Academy Centre For Advanced Studies
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