KARTIK GULATI

• Working as a product manager for Adobe Journey Optimizer which is omni channel marketing automation tool.
• Currently working on reporting or analytics based features of product.
• Currently working with engineering team of 15-20 people on automating analytics done with help of outbound and inbound channels like SMS, Email, Push etc.
• Looking after reporting section of product.
• Hands on experience in automating marketing analytics.
• Responsible for cross functional coordination between different departments like Engineering, Operations, Design, Sales, Customer Success.
• Responsible for writing product requirement documentation, creating tickets for engineering team and design teams.
• Responsible for creation and implementation of product roadmap.

• Adyogi is the top Facebook ads agency of India and premier Google marketing partner. Their premium product Adyogi pro automates performance marketing done with help of Facebook , Google and Amazon ads.
• Worked as a product manager for Adyogi Pro. Was looking after reporting and admin features of product. Product I worked for acquired 200+ clients during and gained ARR of 30mn$ +, during 1.5 years of pandemic.
• Have hands on experience in automating marketing analytics done for Facebook, Google and Amazon ads.
• Have worked on creating reporting or analytics dashboards for our product Adyogi Pro.
• My job was to play with data from Facebook Ads, Google Ads, Google Analytics and Amazon Ads on Google Big Query, Google Data Studio and No Code Low code platform Bubble and build different reporting or analytics feature on top if it.
• Had created lot of reporting or analytics features which have gained lot of traction.
• Some reporting features built by me were so successful that around 180+ clients gave feedback that they were better than reporting features of Facebook Ads, Google Ads and Google Analytics.
• Because of reporting features our product, firm was considered by Facebook and Google for premier marketing partner status.
• My job involved coordinating between design, engineering, customer success, operations and sales team.
• Was responsible for planning and implementation of product roadmap.
• I worked extensively on reporting and insights of catalog section of product, one feature I built was category analysis of catalog which gained lot of traction and was mentioned as distinguished and highlighted feature on website of company.
• Was responsible for writing product requirement documents, creating tickets for engineering and design teams.
• Prioritized roadmap in order to achieve product goals and metrics.
• Monitored market trends and competitor performance to keep product in sync with latest trends.
• Liaised with clients to better understand business needs and current market landscape.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
• Also have hands on experience in Google Big Query, No Code Low Code app development tools like Bubble, Zoho Analytics, Google Data Studio.
• Some reporting features I built were used daily by marketers and senior management to keep track of their marketing efforts. Since these features were used daily, they increased the adoption of the product.

• Worked as a Business Analyst For Operations(Customer Success) team of Vinculum
• Vinculum is a SaaS Company whose flagship product Eretail is cloud based ERP for ecommerce sector that enables omni channel retailing, It is a combination of Order Management System and Warehouse Management System
• Team I worked for gave strategic advantage to Vinculum over competitors.
• Acted as bridge between business and technical personnel to ensure mutual understanding of business processes and product.
• Acted as bridge between client and internal teams.
• Responsible for requirement gathering, analysis and corresponding solution.
• Handled 20 accounts which include strategic clients like Paragon, Jump USA, Workstore, Soch, The Man Company, Pretty Secrets etc.
• Gained good understanding of ecommerce and retail domain.

Completed my MBA from Amity University Noida.

Major Specialization was Business Analytics and minor specialization was Competitive Intelligence.

Cleared the degree with first division.

Completed BSc Mathematics (Honors) from Deen Dayal Upadhyaya College, Delhi Unviersity.

Completed the degree with first division.

Completed my schooling from DPS Sushant Lok Gurgaon.

Class X CGPA - 9.8

Class XII - 93%

Studied Physics, Chemistry, Mathematics and Computer Science in Class XI and XII