Kartik Maggu
Senior Executive Digital marketing
Summary
Pivoting from a data analyst to a dynamic growth marketing strategist, I've embraced diverse automation tasks, integrating marketing AI solutions and developing a comprehensive 360-degree data analysis framework to facilitate swift , agile and informed business decisions. I have worked across product and service which has further augmented my portfolio.
Overview
4
4
years of professional experience
Work History
Senior Executive Digital Marketing
Wanderon Experiences
06.2023 - Current
- Proficiency in Meta Business and Google Ads platforms. Successfully crafted campaign strategies, achieving controlled CPC of 10 INR and ROI exceeding 6.1, managing monthly budget exceeding 60 Lakhs.
- Independently orchestrated significant reduction in cost per lead, slashing it from 200 INR to 50 INR through strategic implementation of AI chatbot. Solely developed chatbot in-house, leveraging tools such as Chatfuel, Pablly, and Zapier thus Saving 3Cr annually. Created AI model named WEST, training it to optimize destination-based sales response times.
- Single-handedly introduced Leadsquared . Managed all aspects of automation, API integration, and webhook integration
Digital Marketing Executive
Lenskart Solutions Private
10.2021 - 06.2023
- Analyzing Ads performance daily and making the Necessary Changes according to the performance of the ads and the platform. Also responsible for making the Digital plans for the ads, budgets and executing them. Created strategies for campaigns and managed to deliver controlled CPC of 6rs and ROI above 1.7 with budget over 50 Lakhs(per month)
- Also Responsible for making elaborated plan for CRM activities. Hands on experience on Clever Tap and Inbox Tec. Created automated App push strategy for our CRM which delivered the CTR of 8.53%
- Looking after various brand collaboration with other digital Ads partners.
Operation Data Analyst
Progressive Cuisine
12.2020 - 06.2021
- Identified different Structured data sets and analyzed patterns and reported sales from the Websites and Social media platforms
- Responsible creating monthly Sales reports for the management and designed marketing strategies for the social media platforms like Instagram and Facebook.
Junior Data Analyst
Aon Hewitt
01.2020 - 11.2020
- Effectively designed excel macros that helped for year on year comparison for the compensation data. Acquired knowledge for the in- house tool fusion for generating reports
- Analyzed data to identify insights and shared observations by the preparation of charts/graphs/visual communication materials that helped in launching our yearly reports for the compensation data
Education
Digital Marketing -Diploma
Kraftshala
New Delhi, India07.2021
Bachelor of Computer Applications -
Vivekananda Institute of Professional Studies
New Delhi, India 04.2001 -
St. Francis De Sales School
New Delhi, India 04.2001 -
St. Francis De Sales School
New Delhi, India 04.2001 -
Skills
Marketing Automation
Growth planning
Strategic planning
Microsoft Excel
Google Analytics
Timeline
Senior Executive Digital Marketing
Wanderon Experiences
06.2023 - Current
Digital Marketing Executive
Lenskart Solutions Private
10.2021 - 06.2023
Operation Data Analyst
Progressive Cuisine
12.2020 - 06.2021
Junior Data Analyst
Aon Hewitt
01.2020 - 11.2020
Bachelor of Computer Applications -
Vivekananda Institute of Professional Studies
04.2001 -
St. Francis De Sales School
04.2001 -
St. Francis De Sales School
04.2001 -
Digital Marketing -Diploma
Kraftshala