Kartik Raghuvanshi
Bengaluru
Summary
Dynamic marketing professional specializing in event management and brand activation. Proven track record of executing impactful events and optimizing lead management processes. Expertise in stakeholder and vendor management, leveraging strong leadership to enhance marketing strategies and boost brand visibility.
Overview
7
7
years of professional experience
Work History
Senior Manager - Events and Activations
Teachmint Technologies Pvt. Ltd.
Bengaluru
04.2026 - Current
- Defined and executed annual events and activations roadmap aligned with marketing and business priorities.
- Owned end-to-end event delivery, including strategy planning, budgeting, vendor management, and execution.
- Led third-party conferences, exhibitions, and partner activations to enhance brand visibility.
- Aligned pre-event objectives, audience strategy, and internal briefings to support sales enablement.
- Collaborated with design, content, and digital teams to produce event communications and collateral.
- Performed post-event analysis to evaluate lead capture quality and derive actionable ROI insights.
- Coordinated closely with sales and CRM teams to ensure effective lead tracking and nurturing.
- Developed scalable frameworks, playbooks, and vendor ecosystems to streamline event execution.
Regional Marketing Manager (Acquisition & Engagement Manager)
IDFC FIRST BANK
Pune
10.2020 - 04.2026
- Initiated experiential marketing programs to enhance customer acquisition and engagement.
- Executed micro-marketing campaigns in ROMG region using ATL, BTL, and trade marketing strategies, increasing brand visibility.
- Developed strategic market growth plans based on comprehensive market insights and data analysis.
- Fostered collaborations with local associations and partners, driving brand activations that aligned with bank objectives.
- Identified potential strategic partnerships to increase brand awareness within the region.
- Utilized traditional and digital marketing strategies to effectively promote bank products, services, and government programs.
- Designed performance tracking frameworks measuring CIR, COCA, and ROI to optimize marketing effectiveness.
- Oversaw vendor onboarding and coordinated stakeholders for seamless project execution.
Sales Intern
Perfetti Van Melle
Mumbai
04.2019 - 07.2019
- Developed effective product pitching, in-store merchandising, and customer interaction techniques through continuous feedback and observation.
- Developed foundational skills in market and competitor analysis, translating insights into actionable sales and distribution strategies.
- Handled retailers' grievances, enhancing problem-solving and communication skills in real-world scenarios.
- Sought feedback from mentors to adapt strategies and drive professional growth in sales and marketing.
Marketing Intern
Godrej Properties
Pune
12.2018 - 02.2019
- Developed marketing creatives for property promotions, increasing visibility.
- Secured OOH media placements, enhancing audience reach and engagement.
- Coordinated project launch for Godrej Rejuve, managing activities and timelines to ensure successful implementation.
- Facilitated CP meetings to align launch strategies and objectives, fostering collaboration among stakeholders.
- Conducted competitor analysis to gain insights on real estate projects.
Education
Post Graduate Diploma in Management - Marketing
PIBM
Pune05-2020
Bachelor of Science - Science
NEFTU
03-2017
Higher Secondary - PCB
Hermann Gmeiner School
Varanasi04-2014
SSC -
St. Joseph’s School
Varanasi04-2012
Skills
- Event management
- Campaign management
- Experiential marketing
- Brand activation
- Product launch
- Vendor management
- Stakeholder engagement
- Leads Management
- Budget management
- Marketing strategy
- Creative problem solving
- Team collaboration
Accomplishments
• Received the IDFC FIRST Bank Annual Performance Award (ACE Award) for two consecutive years: FY 2023-24 and FY 2024-25.
• Received CMO recognition for innovative ideas that were successfully implemented.
• Awarded 'Best Marketer - West Region' for exceptional performance and ideation.
• Recognized as the 'Best Sales & Marketing Intern' in the company's internship programs.
• Received CMO recognition for innovative ideas that were successfully implemented.
• Awarded 'Best Marketer - West Region' for exceptional performance and ideation.
• Recognized as the 'Best Sales & Marketing Intern' in the company's internship programs.
Hobbies and Interests
- Reading
- Gardening
- Chess and carrom
- Travelling
Timeline
Senior Manager - Events and Activations
Teachmint Technologies Pvt. Ltd.
04.2026 - Current
Regional Marketing Manager (Acquisition & Engagement Manager)
IDFC FIRST BANK
10.2020 - 04.2026
Sales Intern
Perfetti Van Melle
04.2019 - 07.2019
Marketing Intern
Godrej Properties
12.2018 - 02.2019
Post Graduate Diploma in Management - Marketing
PIBM
Bachelor of Science - Science
NEFTU
Higher Secondary - PCB
Hermann Gmeiner School
SSC -
St. Joseph’s School