Kartik Singh
Lucknow
Summary
Motivated and focused marketing and sales professional with background in CRM, lead generation, contract closing, campaign/project management, and negotiation. 5 years of experience in multiple cross-functional domains. focused on important accounts, B2B channels, contemporary trade, e-commerce, and category management. Capable Of Changing With The Business Environment, Managing Challenging Assignments, Forecasting Patterns & Setting The Standard For Innovation.
Overview
5
5
years of professional experience
Work History
Vendor Manager
Appario Retail Private Limited
2024.03 - Current
- Managing Business in CE Category with brands Like (JBL,Pioneer, UBON)
- Driving & tracking below key input metrics to drive GMS on day-to-day basis
- Building relationship with vendors, adding selection, overseeing vendor negotiation, planning marketing promotions and driving increased product availability through operational improvements
- Strategic Pricing - Deep dive analysis of Pricing on DoD basis and to make sure that price parity is maintained for customers across all available marketplace for similar offers
- Negotiation & convincing vendor to make sure any price disparity in advance to control pricing risk
- Deep Dives across metrics such as selection, vendor acquisition, Lost Buy Box (LBB), Out of Stock (OOS), Regional out of stock (ROOS), GV
- Working Closely with stake holders and Program teams to document category level nuances and opportunities help seller in analyzing trend and forecasting
- Affordability & efficiency - launching affordability (customer coupons, Buy more get more, NCEMI) on sellers' catalogue
- Increasing seller's efficiency by regionalising inventory basis demands backwards & fasting the delivery promises to our customers by monitoring FCGV%, RIS%, IXD% metrics.
- Monitored vendor performance against established standards, such as delivery schedules or quality requirements.
- Analyzed vendor performance metrics to identify areas for improvement and increase operational efficiency.
- Maintained accurate records of all vendor contacts and transactions using appropriate software systems.
- Investigated customer complaints regarding product quality or service issues related to specific vendors.
- Negotiated contracts, terms and conditions with vendors to ensure optimal pricing and quality of services.
- Created reports detailing all vendor-related activities, such as order status updates or cost savings initiatives.
Strategic Account Manager
Amazon
2021.10 - 2024.02
- Managing ~40 Selling Partners with an annual GMS of > 600 mm with dominating category of Automotive & Softlines followed and contributed by kitchen & Home.
- Responsible for driving seller success on the marketplace by formulating strategies and inputs basis seller needs
- Work closely with the marketplace team to identify blockers in seller success, create a scalable mechanism to address them and drive participation of sellers to enable success
- Develop short term and long-term plan for growth and report to senior management on a regular basis on the state
- Key topline and bottom-line metrics and risk factors
- Ensure max coverage of additional products & tools for the seller
- E.g., Sponsored Ad's, configuring Deals (DOTD,BD,LD), coupons, helping seller in APOB, Easy ship,GD
- Create and standardize seller communication strategy for account managed sellers
- E.g., Weekly updates and nudges
- Create effective entry and exit communication strategy for better seller engagement
- Build effective escalation & feedback mechanism to listen to sellers & improve on service
- O-own strategy for festival/high demand (e.g
- Diwali/New year sale events) events for maximum inputs/impact from the key accounts
- Training/Coaching the team members on the various SOP's and process
- Managing in-stock/pricing and regional availability of inventory & drive down unhealthy inventory
- Analyze data to help sellers become successful post-launch.
- Monitored competitor activities and market trends relevant to assigned accounts.
Account Manager
DIGICOMMERCE SOLUTION LLP (Amazon SPN)
Noida
2019.09 - 2021.10
- Enabling SMBs in Ecommerce
- (Amazon, Flipkart, ebay, Snapdeal)
- Developed strong and long-term client relationship by proactive updating them on deals, promotion, and discounts
- Assessed monthly reports to review client activity and identify opportunities
- Achieve seller launch, selection, and seller success targets
- Engage external and internal customers to improve business process
- Helping seller in Inventory forecasting & Amazon ads
- The training was focused for expanding the product selection, improving product availability, building and maintaining strong relationship with key internal and external partners.
- Analyzed client data and identified opportunities for growth.
- Generated leads through cold calling activities.
- Provided training and guidance to new Account Managers.
- Developed strategies to increase revenue from existing accounts.
Education
MBA - Marketing
Galgotias College of Engineering And Management
Noida2019-08
Bachelor of Science -
CSJMU Kanpur
Kanpur2017-07
Skills
- Business Skills
- Managing Business
- Building relationship
- Vendor negotiation
- Marketing promotions
- Strategic Pricing
- Deep dive analysis
- Stakeholders Management
- Monitoring metrics
- E-Commerce Operations
- Seller Growth & Training
- Client Relationship
- Business Planning
- Customer Experience
- New Seller Acquisition
- Problem Solving
- Daily Operations
- Inventory Management
- Consulting
- Strategic Planning
Languages
- Hindi
- English
Volunteer Experience
- Wings Group Kanpur, 07/2019, Present, Organized and successfully facilitated multiple blood donation camps, and managing donor registrations, resulting in the collection of over 1000 units of lifesaving blood till date.
- Sangharsh Saathi, 04/2020, Present, Helped serve meals and organized more than 20 camps by demonstrating teamwork.
Hobbies and Interests
- Fitness
- Good Food
- Cooking
Timeline
Vendor Manager
Appario Retail Private Limited
2024.03 - Current
Strategic Account Manager
Amazon
2021.10 - 2024.02
Account Manager
DIGICOMMERCE SOLUTION LLP (Amazon SPN)
2019.09 - 2021.10
MBA - Marketing
Galgotias College of Engineering And Management
Bachelor of Science -
CSJMU Kanpur
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