Kartikey Goel
Data Analyst | Consumer Tech & Growth Analytics
Summary
Data Analyst with 3+ years of experience in quick commerce and consumer tech, specializing in inventory analytics, availability, vendor performance, and growth metrics. Strong in SQL, Python, dashboarding, and automation, with hands-on experience supporting high-frequency, supply-demand driven businesses.
Overview
4
4
years of professional experience
Work History
Data Analyst – Growth Analytics
Stage
Noida
08.2025 - Current
- Led acquisition and trial funnel analysis across channels, tracking trial rate, retention, and funnel drop-offs to identify key conversion levers and optimization opportunities.
- Supported A/B experiment analysis on onboarding flows and paywalls, driving a ~4% uplift in trial conversion, resulting in a ~₹70L monthly revenue increase.
- Built and monitored D1, D7, and D30 retention cohorts and engagement metrics (watch time, session frequency) to analyze post-trial user behavior.
- Identified and addressed critical drop-offs in the trial journey, reducing the trial cancellation rate by approximately 6%, resulting in an approximately ₹5 lakh monthly revenue increase.
Data Analyst
Blinkit
Gurugram
07.2024 - 06.2025
- Developed a vendor scorecard dashboard from scratch, tracking purchase order fill rates, which is utilized by over 3,000 vendors, enhancing supplier performance visibility.
- Created an availability dashboard for the entire category team, facilitating real-time insights into inventory levels, and improving decision-making processes, leading to better stock management across 150+ high-consumption products.
- Conducted data analysis to identify trends and optimize inventory management, resulting in improved stock availability and reduced out-of-stock incidents.
- Involved in festive planning initiatives, utilizing sales quantum planning, and analyzing search trends from the previous year to optimize inventory for seasonal products, driving a 29% increase in festive sales.
- Created comprehensive inventory reports that track various metrics for dark stores and warehouses, providing critical insights for inventory optimization.
- Automated various data workflows using Apache Airflow, enhancing data processing efficiency and reliability, leading to improved reporting accuracy, and timely insights for business decision-making.
Data Analyst
ZS Associates
Gurugram
09.2022 - 06.2024
- Collaborated with cross-functional teams to understand business requirements, and deliver data-driven solutions.
- Implemented complex SQL logic to meet high-impact client use cases.
- Built and maintained ETL pipelines, ensuring data accuracy and consistency.
- Orchestrated workflows using Azkaban, and implemented data quality checks.
- Optimized SQL logic, reducing operational runtime by approximately 35 minutes per cycle.
- Worked with AWS-based data infrastructure for scalable analytics solutions.
Software Engineer Intern
Tokopedia
Noida
01.2022 - 06.2022
- Built responsive UI components using React.js, JavaScript, HTML, CSS.
- Implemented features for product discovery, search, and checkout flows.
- Collaborated with designers and backend engineers to ship production-ready features.
Education
Bachelor of Technology - Computer Science Engineering
Guru Gobind Singh Indraprastha University
New Delhi, India07.2022
Skills
SQL
Python
Pandas
Dashboarding
Metabase
ETL
Automation
Airflow
Git & GitHub
Microsoft Excel
Amazon Web Services
Data Structures & Algorithms
Problem Solving
Accomplishments
- Solved 500+ DSA problems on LeetCode, GFG, CodeChef, Codeforces.
- HackerRank SQL (Advanced) Certified.
Timeline
Data Analyst – Growth Analytics
Stage
08.2025 - Current
Data Analyst
Blinkit
07.2024 - 06.2025
Data Analyst
ZS Associates
09.2022 - 06.2024
Software Engineer Intern
Tokopedia
01.2022 - 06.2022
Bachelor of Technology - Computer Science Engineering
Guru Gobind Singh Indraprastha University