Kartikeya Singh
New Delhi
Summary
Digital Marketer and a Digital innovation enthusiast working as a Sr. Manager with 5+ years of experience in the media landscape. Strong knowledge and understanding of media tools and techniques. Adept in using digital marketing platforms to increase sales & overall company productivity. Articulate, with excellent interpersonal and management skills with a demonstrated track record of success in the media industry.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Vetic
10.2022 - 02.2023
- Developed marketing content such as blogs, social media stories/posts, promotional materials and advertisements for social media.
- Weekly analysis on marketing campaigns with top management, discussing strategic initiatives and methods for improvement.
- Successfully ran & optimized multiple "lead generation" campaigns on Facebook/Instagram Business Manager by increasing valid leads by 50% across multiple clinic locations in Delhi NCR.
- Leveraged customer data by creating new targeting audiences by specifically targeting pet parents/pet owners thereby directly increasing net revenue.
Business Manager
Publicis Media
11.2021 - 10.2022
- Established a new QA Process for all paid media channels (i.e. Social, Search & Programmatic) along with creating new SOP's to enhance quality assurance and reduce campaign errors through Activation & Finance
- Conceptualized & created a digitized QA dashboard by replacing manual excels to ensure compliance by improving quality of campaigns
- Directly liaised with the Product Management & Tech teams by initiating several rounds of user testing to further enhance the functionality & utility of the QA dashboard
- Responsible for ensuring campaign operation excellence for paid social & search across all EMEA markets and line of business during all phases (i.e. briefing, planning, built, trafficking & finance)
- Reviewing all paid social & search campaign set up against media plan and immediately raising any inconsistencies to the channel teams & ensuring all revisions are carried out in a timely manner.
Senior Media Activation Executive
Group M, Essence
02.2020 - 10.2021
- Working as First Line Manager and supervising team of 3-4 Junior executives, overseeing their work and development to successfully execute client deliverables and progress all internal projects.
- Tactically plan and overseeing all social activation launches and QA within a media campaign.
- Develop and execute rigorous testing plans and craft actionable insights for weekly and quarterly reporting.
- Expertise in managing and planning both BR & DR campaigns on Facebook, Twitter & Snapchat ads manager.
Media Activation Executive
Group M, Essence
09.2018 - 02.2020
- Worked as an Activation Executive to manage Google's B2C Tier 1 global accounts - Chrome, Play, Android One, Google Assistant, Multi App along with short burst campaigns on various platforms - SEM, GDN, Social & Programmatic.
- Handled E2E Social campaigns on Facebook/Instagram, Twitter and Snapchat with budgets exceeding $3M for EMEA markets such as Germany and U.K. for multiple products like Google Play and Google Assistant.
- Developed tactical brief responses & created media plans by defining in-platform audiences & forecasting audience sizes, alongside the global planning & client services team. Delivered weekly commentary, tactical & strategic presentations & post campaign analysis, including slide design & client-facing presentations.
- Forecasting, creation of international campaigns along with maintenance of campaigns in line with campaign goals while following best practices.
Client Service Intern
Lowe Lintas Group
03.2017 - 07.2017
- Managed and coordinated campaigns on all mediums (Print, Television, Digital, Radio) for entire South East Asia Region and parts of Africa for Unilever’s global brand (Lifebuoy).
- Acted as a single POC between client, creative department and publishers by ensuring optimal delivery of creative assets and organizing all pre-production processes.
Education
Master of Science - Business (Marketing)
2019
- Modules include: Strategic Marketing, Quantitative Methods for Business, Global Branding, Service Marketing, Fundamentals of Economics.
- Dissertation: [Social Influences in New Product Adoption].
- Graduated with Distinction
Bachelor of Commerce (Hons.) - Business And Commerce
2016
- Modules included: Marketing Management, Organizational Behavior, Business Law, Foreign Exchange Management, Macro Economics.
- Graduated with [First Class Honors].
- Captain of College Football Team.
Skills
- Social Media Management
- Proficient in Social Marketing platforms- Facebook Business Manager, Twitter Ads Manager and Snap Ads
- Media Kit preparation
- Budgets forecasting and Building Media Plans
- Managing and Buying Digital Media
- Curating Quarterly and Annual Business Performance reports
- Product Management
- Stakeholder relationship management
- Corporate Communications
- Pay-Per-Click Advertising
- Marketing Plan Development
- Brand Lift Study Analysis
- Client Relationship Management
- Advanced Excel, Power point and Outlook
Certification
- Certified on Google Academy of Ads
- Coursera Certification on "Digital Marketing" and "Marketing Analytics"
- Certification from the "Innovative Dutch" on the Innovative Management game
Timeline
Digital Marketing Manager - Vetic
10.2022 - 02.2023
Business Manager - Publicis Media
11.2021 - 10.2022
Senior Media Activation Executive - Group M, Essence
02.2020 - 10.2021
Media Activation Executive - Group M, Essence
09.2018 - 02.2020
Client Service Intern - Lowe Lintas Group
03.2017 - 07.2017
Warwick Business School - Master of Science, Business (Marketing)
University Of Delhi - Bachelor of Commerce (Hons.), Business And Commerce
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