Kartiya Arora
Delhi
Summary
Accomplished Veteran in Marketing with Over 20 Years of Experience in Creative marketing executive well-educated in web-based advertising, business development, data analysis, and publication marketing. Aided in clients reaching 8-10 digit revenue and profits.
Highly-motivated visionary in developing highly successful and award-winning marketing programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Publisher and Editor in Chief
THNKMKT MAGAZINE (TMM Magazine)
01.2015 - Current
- Premium Brand Building: Collaborated with marketing team to develop promotional campaigns, resulting in increased brand visibility (print and digital media). Clients include: J W Marriott, Radisson Blu Hotels, Maldives Tourism, Sharjah Tourism, Taiwan Tourism, Mehraab, Mercedes - Benz, Jawed Habib, USTRAA, Gulabo by Abu Jani Sandeep Khosla, Tata Harrier, Zoya, Toyota, PC Jewellers, Tupperware, L'Opera, Masaba, Hyatt Hotels, Kairali, Typhoo etc.
- Advertisement Sales: Generated revenue of 10 Lakhs per month by increasing readership with targeted marketing strategies and engaging content development.
- End to End Client Handling: Coordinated cross-functional efforts between editorial, design, production, marketing, sales departments ensuring a cohesive workflow from ideation to final product delivery.
- Celebrity Interviews: Interviewed over 200 celebrities across Bollywood, OTT, Music, Authors, Sports
and Chefs. To name a few: Priyanka Chopra Jonas, Aishwarya Rai Bachchan, Tabu,
Pankaj Tripathi, Raveena Tandon, Farah Khan, Vicky Kaushal, Katrina Kaif, Kartik Aryan, Sara Ali
Khan, Ananya Panday, MC Mary Kom, Chef Vikas Khanna, Manisha Koirala, Abu Jani Sandeep
Khosla, Shantanu Nikhil, Jim Sarbh, Jubin Nautiyal, Shefali Shah and many more. - Reviews & Interviews (International Demography): Travel, Food & Nightlife, Lifestyle stories & interviews with CXO of top notch brands, Top trending OTT show reviews
Development Coach
UFaber India
01.2021 - 12.2022
- Team Management: Handled over 65 trainers across India
- Mentoring and Coaching: Trained, mentored & coached english language trainers for enhanced business growth by conducting result oriented employee skill development programs
Brand Marketing Consultant
THNKMKT Brand Consultancy
02.2010 - 12.2020
- Client/ Brand Relationship Management & Growth: Providing timely updates on project progress, ensuring satisfaction with deliverables exceeding expectations
- Digital & Print Marketing: Designed and conceptualized visually compelling and engaging digital and print content that attracts customers to increase the client's business MoM by 10-15%
- Strategic Data Analytics: Created strategic presentations showcasing campaign's growth and forecasting their success rate across various industry's premium brands
- Process Improvement and Automation: Streamlined internal processes by creating templates and standard operating procedures for the marketing team's use.
- Cross-Platform Acquisitions: Was instrumental in acquiring new clients through cold-calling and email marketing through comprehensive go-to-market strategies in the unexplored territories/ industries
- State-of-the-art Social Media Marketing and Promotions: Managed, handled and coached famous influencer for new product launches, ensuring successful introductions and rapid adoption by target audiences
- Targeted Marketing Campaigns: Leveraged database and reports to develop target brand marketing programs and increase client's revenue generation capacity.
Business Development
Freelancer
01.2003 - 01.2010
- Client Management: Have managed multiple activities for the key clients across country and aided in increasing their revenue by 20% YoY
- Clients such as: Times of India, MaFoi Strategic Consultants, Outbound Marketing Pvt Ltd, Convergys India
- Data Analytics and aided in ROI: Tracked marketing performance metrics, optimizing campaigns for maximum impact and ROI.
Education
MBA - Marketing Management And Research
IIM
01-2023
MBA - Marketing And Human Resources
Sikkim Manipal University
01-2005
Bachelor of Arts - Arts
Delhi University, PGDAV College
01-2003
Certification
Train the Trainer
Digital Marketing and Strategic analysis
Additional Information
Instagram 75K followers: https://www.instagram.com/kartikyaofficial/
LinkedIn 1000+ connections: https://www.linkedin.com/in/kartikyaarora/
Skills
B2B Marketing
Social Media Marketing
Brand Awareness &
Partnership Development
Analytical Thinking & Relationship Building
Strategic Marketing & Competitive Analysis
Sales Promotion & Business Development
Influencer Marketing
Timeline
Development Coach
UFaber India
01.2021 - 12.2022
Publisher and Editor in Chief
THNKMKT MAGAZINE (TMM Magazine)
01.2015 - Current
Brand Marketing Consultant
THNKMKT Brand Consultancy
02.2010 - 12.2020
Business Development
Freelancer
01.2003 - 01.2010
MBA - Marketing Management And Research
IIM
MBA - Marketing And Human Resources
Sikkim Manipal University
Bachelor of Arts - Arts
Delhi University, PGDAV College
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