KARUNA CHHETRI
Greater Noida
Summary
MBA candidate with 2+ years of experience in digital marketing, content strategy, and campaign management. Skilled in analyzing performance data, managing digital campaigns, and using tools like Canva, Google Analytics, and Excel. Experienced in collaborating with internal teams and stakeholders to ensure timely execution of strategies. Flexible with rotational shifts and eager to contribute to marketing operations and reporting in fast-paced environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Head of Social Media
School of Management, Bennett University
Greater Noida
01.2024 - 05.2025
- Achieved seventy-five percent increase in Instagram audience and forty percent rise in engagement.
Executed campaigns and live event coverage to enhance audience participation.
Led team of 15 members to implement effective promotional strategies.
Social Media Manager
Neophyte Consulting Services LLP
06.2024 - 08.2024
- Managed EducationJobs' social media, growing Instagram followers by 60%.
- Developed content strategies that improved engagement by 40%.
Founder & Content Strategist
KARUNYAA
01.2022 - 08.2024
- Built and managed a custom products brand via Instagram & website marketing.
- Grew @karunyaabykaruna to 800+ followers with a 3-5% engagement rate.
- Handled customer queries via DMs and email, ensuring prompt resolution and maintaining a high satisfaction rate.
- Resolved issues related to order tracking, custom requests, and post-delivery feedback, improving customer retention.
Marketing Intern
MyCaptain
Siliguri
04.2021 - 07.2021
- Assisted in lead generation, achieving 12% conversion rate for paid enrollment.
Supported brand promotions to enhance market presence.
Developed content to engage target audience effectively.
Retail Intern
Aditya Birla Fashion & Retail
Siliguri
05.2019 - 07.2019
- Assisted in seasonal campaigns, in-store branding, and customer engagement.
- Collaborated with store teams to provide post-sale support, enhancing customer satisfaction.
Education
MBA - Marketing
School of Management, Bennett University
Greater Noida05-2025
BBA - Business Administration
IIAS School of Management
Siliguri06-2021
Skills
- Social Media Strategy & Engagement
- Content Creation & Viral Marketing
- Data Analytics & SEO
- Graphic Design & Branding
- Canva tools
- Public Speaking & Market Research
Affiliations
Dissertation: “Conversation Over Tea: Can Darjeeling’s Tea Brand Make a Digital Revolution?”
Bennett University | MBA, [2025]
- Explored how heritage brands like Darjeeling Tea can utilize digital platforms to build brand equity and expand market reach
- Researched brand storytelling, e-commerce strategies, and social media marketing for traditional FMCG products
- Recommended actionable strategies for digitization, with a focus on consumer engagement and global scalability
Certification
- Marketing with Canva – Canva Design School, Completed May 2025
Accomplishments
- Featured in Bennett University Hatchery for exceptional startup marketing (Karunyaa)
- Awarded Certificate of Appreciation for leading digital growth as Social Media Head
- Selected for Global Immersion Program at National University of Singapore (NUS)
- Volunteered at International Conference on Environment, Business & Sustainability
Languages
Nepali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Upper Intermediate (B2)
B2
Hobbies and Interests
- Social Media Content Creation
- Exploring Small Towns
- Sketching & Dancing
Timeline
Social Media Manager
Neophyte Consulting Services LLP
06.2024 - 08.2024
Head of Social Media
School of Management, Bennett University
01.2024 - 05.2025
Founder & Content Strategist
KARUNYAA
01.2022 - 08.2024
Marketing Intern
MyCaptain
04.2021 - 07.2021
Retail Intern
Aditya Birla Fashion & Retail
05.2019 - 07.2019
MBA - Marketing
School of Management, Bennett University
BBA - Business Administration
IIAS School of Management
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