Karuna Priya Cheema

• Brainstormed and developed influencer marketing strategies to achieve short and long term sales revenue objectives.
• Developed and implemented new influencer marketing trends to improve organizational efficiency and productivity.
• Developed proposals and presentations for internal and external audiences.
• Carried out and developed social media, e-blast and public relations campaigns.
• Brainstormed and developed influencer marketing strategies to achieve short and long term sales revenue objectives.
• Collaborated with team members to achieve target results.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Learned new skills and applied to daily tasks to improve efficiency and productivity.

• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Managed competing deadlines with efficiency.
• Produced original, creative content for promotional advertisements and marketing materials.
• Created content for E-commerce sites with proper client assessments to meet their requirements.
• Worked with website catalogue content database and escalated major issues to redesign the website outlook.
• Led projects and analyzed data to identify opportunities for improvement.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Identified issues, analyzed information and provided solutions to problems.
• Developed and maintained courteous and effective working relationships.

• Developed original content using social listening and independent sources.
• Implemented strategies and tactics to grow followers on social media channels.
• Created content with SEO keywords drawn from Google Analytics.
• Conducted online research to obtain relevant information and materials.
• Customized brand message to reach and capture target audience interest and drive engagement.

• Determined readiness of written pieces, made changes and approved final versions for publication.
• Guided and motivated staff to achieve demanding targets under tight deadlines.
• Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
• Supported publication by helping develop layouts and collaborating with production teams.
• Checked reference sources to verify dates, facts and statistics.
• Led and managed multiple projects from conceptual stage through to launch.
• Communicated directly with writers to collaboratively assess work and guide editorial improvements.
• Collaborated with writers and graphic designers to develop content schedules and plan workflows.
• Prepared, rewrote and edited pieces to improve readability and impact.
• Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
• Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
• Pitched content strategies and managed asset acquisition.

• Communicated with customer representatives for feedback and distribution.
• Followed company policies and editorial guidelines to craft thorough, well-written content.
• Organized material to research and complete writing tasks.
• Analyzed developments in field to update instruction literature.
• Conducted research, gathered information from multiple sources and presented results.
• Exceeded goals through effective task prioritization and great work ethic.
• Actively listened to customers' requests, confirming full understanding before addressing concerns.
• Proofread copy written by colleagues to correct spelling, punctuation and grammar.

Written content for live media stream for multiple platforms.

• Created content with SEO keywords drawn from Google Analytics.
• Developed original content using social listening and independent sources.
• Conducted online research to obtain relevant information and materials.
• Strengthened content through proofreading and editing.
• Created specialized content including client briefs, features, and general content articles.

• Created press releases and announcements, newsletter articles and website copy.
• Answered general marketing department inquiries by email, phone and mail.
• Planned trade shows and vendor fairs for clients and partners to attend.
• Revitalized web content and social media profiles with new and interesting content.
• Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery.
• Tracked and reported on marketing campaign responses.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Traveled for various events and market research purposes to craft marketing plans and meet the targets.