Professional Summary:
Versatile Senior Manager specializing in Poultry and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
1. A Result driven professional with overall 27 + years of strong experience in Marketing, Production and Administration in various industries like Broiler, Retail, Frozen industry & Retail outlet
2. 28 years of deep experience in Broiler industry expertise in Sales & Marketing, and branch control.
3. Remarkable skills in analyzing, and Team building
Skill Set:
Proven skills in setting up new branch operations and marketing networks to accomplish sales & profitability.
A keen planner and strategist with demonstrated abilities in devising operation as well as marketing strategies and activities accelerating the business growth.
Possess excellent analytical, troubleshooting, interpersonal, relationship building and team building skills with proven ability in establishing leadership system, quality systems / procedures and planning / managing resources.
TAMIL ,ENGLISH , BENGALI ,HINDI
Sales Area:
Over all responsibility of Country sales, marketing and Branding Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Overall Coordination between Management and Marketing staff Branch In charges, Production Department, Accounts and HR Departments.
Over all responsibility of Country sales, marketing and Branding
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on weekly/monthly and yearly basis and reviewing periodically.
Performing Trend Analysis by analyzing past records and real market facts to derive future goals
Trader, wholesaler& Retail channel management and redress their grievances
Work Description:
RESPONSIBILITIES:
Overall Coordination between Management and Marketing staff Branch In charges, Production Department, Accounts and HR Departments.
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
erforming Trend Analysis by analyzing past records and real market facts to derive future goals
Trader, wholesaler& Retail channel management and redress their grievances.
Work Description:
RESPONSIBILITIES:
Identifying new site for commercial complex
Arranging Bank loans
Finalizing building with civil team, and architect
Staff recruitment and all opening formalities finalized
Proven Track Record
o Successfully opened one three stories building and 3600 super market
o Successfully developed and introduced new products in supermarket and restaurant
Work Description:
RESPONSIBILITIES:
Tamilnadu and Kerala Retail Manager for frozen chicken –BRAND PORNA CHIKCKEN
Identifying and Opening of new stores in Kerala and Tamilnadu
Responsible for Sales forecast & Inventory controls , Markdowns and Replenishments
Achieving the sales targets with consulting of MD
Visual Merchandizing, Bench Marking & Promo Offers
ump & Shrink Monitoring and Control
Sales projection and Indenting.
Revenue per kg
Daily State MIS includes, Noon, EOD, Dump, Market status, etc., Reports
Customer Interaction and Enhancing the Shopping Experience
Training Store Supportive Staff in product & business Pre and OJT
Proven Track Record
o Successfully Running 7 stores in Kerala and Tamilnadu
o Successfully developed and introduced new products.
o Dump & Shrinkages are effectively monitored and kept under control.
Work Description:
RESPONSIBILITIES:
Fixing wise weekly Targets by analyzing live bird price trend, stocks.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
Maintaining day to day shop wise expense and sales details
Organizing sales promotional activities and customer support activity
Work Description:
RESPONSIBILITIES:
Overall Coordination between Management and Marketing staff Branch In charges, Production Department, Accounts and HR Departments.
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
Performing Trend Analysis by analyzing past records and real market facts to derive future goals
rader, wholesaler& Retail channel management and redress their grievances
Work Description:
RESPONSIBILITIES:
State Category City Manager for Chicken, Mutton, Eggs and Processed Foods .
Responsible for Sales forecast & Inventory controls, POG, MBQ , Markdowns and Replenishments
Achieving the sales targets with the planned GM & NM
Visual Merchandizing, Bench Marking & Promo Offers
Dump & Shrink Monitoring and Control
Sales projection and Indenting.
Revenue per Sq. Ft
Daily State MIS includes, Noon, EOD, Dump, Market status, etc., Reports
Customer Interaction and Enhancing the Shopping Experience
Training Store Supportive Staff in product & business
SPECIALITIES:
Sound knowledge in Non- veg Products.
Uses the enriched marketing experience to escalate Sales.
Significant computer knowledge in computers
Impressive and convincing communicator and a concord leader keen on team building and coordination.
Proven Track Record
Successfully Running 18 stores in Chennai
Successfully developed and introduced new products.
Dump & Shrinkages are effectively monitored and kept under control.
Motivating successfully the Store force and improved the customer Relationships and sales
Work Description:
RESPONSIBILITIES:
Identifying new trader and convert as loyal customer
Marketing of 6 branch live birds
Trader development and orientation
Branch wise target and stock clearance
Work Description:
RESPONSIBILITIES:
Overall Coordination between Management and Marketing staff Branch Incharges, Production Department, Accounts and HR Departments.
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
erforming Trend Analysis by analyzing past records and real market facts to derive future goals
rader, wholesaler& Retail channel management and redress their grievances.
Responsible for chicks sales
Work Description:
RESPONSIBILITIES:
Overall Coordination between Management and Marketing staff Branch In charges, Production Department, Accounts and HR Departments.
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
erforming Trend Analysis by analyzing past records and real market facts to derive future goals
Trader, wholesaler& Retail channel management and redress their grievances.
Responsible for hatching eggs sales
Proven Track Record
Prime member of the successful launch of new assignment in West Bengal ,Orrisa of Broiler integration .
Successfully launched 12 branch in West Bengal
Converting the credit Broiler market in to Cash market
Operating the market price with premium without any discount
0% bad debts
Successfully conducted two retailer meeting
Creating the market for Suguna in BHE among all Eastern states
Better control on Weak bird sales.
Bench mark rate fixing for West Bengal Broiler industry
Active & successful member of WBCC
Receiving best staff award from the Top management
Work Description:
RESPONSIBILITIES:
.
Introducing Frozen chicken in South Tamil Nadu covering 7 districts
Distributor network identification
Distributor channel management and redress their grievances.
Proven Track Record
Company has recognized my performance and awarded me promotions 1 time.
Regular achiever of Incentive schemes announced by the management.
Successfully identified and introduced new Distributor in the market.
Successfully running the credit management with the distributor
Motivating successfully with team by evaluating job satisfaction periodically.
Work Description:
RESPONSIBILITIES:
Identifying new trader and convert as loyal customer for Suguna
Marketing of live birds in both states (TN & MH)
Trader development and orientation
Stock point sales to retailer
Proven Track Record
Successful marketing staff in Suguna
Better control on debtors .
Got two 2 time promotion from lower management to Middle management.
Meat yield awareness programs
INDUSTRY: Broiler Farming & Retailing
Capacity : 1000/Fortnightly
Shop : weekly 3500 birds
Rural sociology
Rural Economics
Rural Industries
Rural Adminstratation
Rural social psychology
Specialization in Animal Husbandry
Social work