Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

KASBAR MASILAMANY G.S

Sales and Markeiing
MADURAI,Tamilnadu
KASBAR MASILAMANY G.S

Summary

Professional Summary:

Versatile Senior Manager specializing in Poultry and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.

1. A Result driven professional with overall 27 + years of strong experience in Marketing, Production and Administration in various industries like Broiler, Retail, Frozen industry & Retail outlet

2. 28 years of deep experience in Broiler industry expertise in Sales & Marketing, and branch control.

3. Remarkable skills in analyzing, and Team building

Skill Set:

Proven skills in setting up new branch operations and marketing networks to accomplish sales & profitability.

A keen planner and strategist with demonstrated abilities in devising operation as well as marketing strategies and activities accelerating the business growth.

Possess excellent analytical, troubleshooting, interpersonal, relationship building and team building skills with proven ability in establishing leadership system, quality systems / procedures and planning / managing resources.

Overview

29
years of professional experience
4

TAMIL ,ENGLISH , BENGALI ,HINDI

Work History

Anderson Nursing home limited
Bedligton, Northumberland -United kindom

Deputy Manager
12.2023 - Current

Job overview

  • Facilitated group activities that fostered social interaction among residents within assisted living communities.
  • Provided emotional support and companionship to patients, building trust and improving overall wellbeing.
  • Coordinated meal planning and preparation based on individual dietary requirements, promoting healthy eating habits among patients.
  • Ensured timely administration of medication, following strict protocols to maintain patient safety.
  • Supported the development of self-care skills in individuals recovering from illness or injury through guided practice programs.
  • Monitored changes in clients' conditions to report concerns to supervisor.
  • Provided direct personal care and administrative services to clients.

SUGUNA FOODS BANGLADESH PVT LIMITED
DHAKA

Senior Manager
02.2020 - 09.2023

Job overview

Sales Area:

Over all responsibility of Country sales, marketing and Branding Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.

Overall Coordination between Management and Marketing staff Branch In charges, Production Department, Accounts and HR Departments.
Over all responsibility of Country sales, marketing and Branding
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on weekly/monthly and yearly basis and reviewing periodically.
Performing Trend Analysis by analyzing past records and real market facts to derive future goals
Trader, wholesaler& Retail channel management and redress their grievances

Suguna Foods -Karnataka
Banglaru, Karnataka

Marketing Manager
08.2019 - 10.2019

Job overview

Work Description:
RESPONSIBILITIES:

Overall Coordination between Management and Marketing staff Branch In charges, Production Department, Accounts and HR Departments.
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
erforming Trend Analysis by analyzing past records and real market facts to derive future goals
Trader, wholesaler& Retail channel management and redress their grievances.

JB Group
MADURAI, TAMILMADU

Head of ProjectS.
03.2017 - 08.2019

Job overview

Work Description:

RESPONSIBILITIES:

 Identifying new site for commercial complex
 Arranging Bank loans
 Finalizing building with civil team, and architect
 Staff recruitment and all opening formalities finalized

Proven Track Record
o Successfully opened one three stories building and 3600 super market
o Successfully developed and introduced new products in supermarket and restaurant

SKM ANIMANL FEEDS AND FOODS INDIA LTD-TAMILNADU
ERODE, TAMILNADU

MANAGER MARKETING -RETAIL
09.2016 - 03.2017

Job overview

Work Description:

RESPONSIBILITIES:

Tamilnadu and Kerala Retail Manager for frozen chicken –BRAND PORNA CHIKCKEN
Identifying and Opening of new stores in Kerala and Tamilnadu
Responsible for Sales forecast & Inventory controls , Markdowns and Replenishments
Achieving the sales targets with consulting of MD
Visual Merchandizing, Bench Marking & Promo Offers
ump & Shrink Monitoring and Control
Sales projection and Indenting.
Revenue per kg
Daily State MIS includes, Noon, EOD, Dump, Market status, etc., Reports
Customer Interaction and Enhancing the Shopping Experience
Training Store Supportive Staff in product & business Pre and OJT

Proven Track Record
o Successfully Running 7 stores in Kerala and Tamilnadu
o Successfully developed and introduced new products.
o Dump & Shrinkages are effectively monitored and kept under control.

QUALITY CHICKEN
MADURAI, TAMILNADU

MANAGING PARTNER
10.2009 - 09.2016

Job overview

Work Description:
RESPONSIBILITIES:

Fixing wise weekly Targets by analyzing live bird price trend, stocks.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
Maintaining day to day shop wise expense and sales details
Organizing sales promotional activities and customer support activity

Suguna poultry farm ltd
BENGALURU, Karnataka

MANAGER _ MARKETING
03.2009 - 10.2009

Job overview

Work Description:
RESPONSIBILITIES:

Overall Coordination between Management and Marketing staff Branch In charges, Production Department, Accounts and HR Departments.
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
Performing Trend Analysis by analyzing past records and real market facts to derive future goals
rader, wholesaler& Retail channel management and redress their grievances

DELIGHT PROTEINS LIMITED [GROUP OF RELIANCE RETAIL
CHENNAI, TAMILNADU

Deputy . Manager – Category Management
10.2008 - 03.2009

Job overview

Work Description:
RESPONSIBILITIES:

State Category City Manager for Chicken, Mutton, Eggs and Processed Foods .
Responsible for Sales forecast & Inventory controls, POG, MBQ , Markdowns and Replenishments
Achieving the sales targets with the planned GM & NM
Visual Merchandizing, Bench Marking & Promo Offers
Dump & Shrink Monitoring and Control
Sales projection and Indenting.
Revenue per Sq. Ft
Daily State MIS includes, Noon, EOD, Dump, Market status, etc., Reports
Customer Interaction and Enhancing the Shopping Experience
Training Store Supportive Staff in product & business

SPECIALITIES:
Sound knowledge in Non- veg Products.
Uses the enriched marketing experience to escalate Sales.
Significant computer knowledge in computers
Impressive and convincing communicator and a concord leader keen on team building and coordination.
Proven Track Record
Successfully Running 18 stores in Chennai
Successfully developed and introduced new products.
Dump & Shrinkages are effectively monitored and kept under control.
Motivating successfully the Store force and improved the customer Relationships and sales

Shanthi Fortune {India} Private limited
MADURAI, TAMILNADU

Sr Manager Marketing
03.2008 - 08.2008

Job overview

Work Description:
RESPONSIBILITIES:
Identifying new trader and convert as loyal customer
Marketing of 6 branch live birds
Trader development and orientation
Branch wise target and stock clearance

Venkateshwara hatcheries private Limited
KOLKATA, WEST BENGAL

MANAGER _ MARKETING
08.2006 - 09.2007

Job overview

Work Description:
RESPONSIBILITIES:

Overall Coordination between Management and Marketing staff Branch Incharges, Production Department, Accounts and HR Departments.
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
erforming Trend Analysis by analyzing past records and real market facts to derive future goals
rader, wholesaler& Retail channel management and redress their grievances.
Responsible for chicks sales

Suguna poultry farm ltd
-kolkata, WEST BENGAL

MANAGER _ MARKETING
07.2004 - 08.2006

Job overview

Work Description:
RESPONSIBILITIES:

Overall Coordination between Management and Marketing staff Branch In charges, Production Department, Accounts and HR Departments.
Fixing Branch wise weekly Targets by analyzing live bird price trend, stocks & placements and current mean age and average body weight.
Responsible to design, prepare and forward MIS reports to Top management on weekly and monthly basis.
Preparing Sales budgets on yearly basis and reviewing periodically.
erforming Trend Analysis by analyzing past records and real market facts to derive future goals
Trader, wholesaler& Retail channel management and redress their grievances.
Responsible for hatching eggs sales

Proven Track Record
Prime member of the successful launch of new assignment in West Bengal ,Orrisa of Broiler integration .
Successfully launched 12 branch in West Bengal
Converting the credit Broiler market in to Cash market
Operating the market price with premium without any discount
0% bad debts
Successfully conducted two retailer meeting
Creating the market for Suguna in BHE among all Eastern states
Better control on Weak bird sales.
Bench mark rate fixing for West Bengal Broiler industry
Active & successful member of WBCC
Receiving best staff award from the Top management

SUPREME SUGUNA FOODS COMPANY LIMITED
MADURAI, TAMILNADU

OFFICER _ MARKETING
08.2003 - 07.2004

Job overview

Work Description:
RESPONSIBILITIES:
.
Introducing Frozen chicken in South Tamil Nadu covering 7 districts
Distributor network identification
Distributor channel management and redress their grievances.

Proven Track Record
Company has recognized my performance and awarded me promotions 1 time.
Regular achiever of Incentive schemes announced by the management.
Successfully identified and introduced new Distributor in the market.
Successfully running the credit management with the distributor
Motivating successfully with team by evaluating job satisfaction periodically.

Suguna poultry farm ltd
MAURAI, MUMBAI, Tamil Nadu& Maharashtra

JR OFFICER _ MARKETING
04.1998 - 08.2003

Job overview

Work Description:
RESPONSIBILITIES:
 Identifying new trader and convert as loyal customer for Suguna
 Marketing of live birds in both states (TN & MH)
 Trader development and orientation
 Stock point sales to retailer

Proven Track Record
 Successful marketing staff in Suguna
 Better control on debtors .
 Got two 2 time promotion from lower management to Middle management.
 Meat yield awareness programs

UNITED POULTRY-MADURAI
MADURAI, TAMILNADU

Proprietor
07.1995 - 03.1998

Job overview

INDUSTRY: Broiler Farming & Retailing
Capacity : 1000/Fortnightly
Shop : weekly 3500 birds

Education

MADURAI KAMARAJ UNIVERSITY
MADURAI

Bachelor of Science from Rural Development Science -Animal Husbandry Specialization
05.1992 - 1995.04

University Overview

Rural sociology

Rural Economics

Rural Industries

Rural Adminstratation

Rural social psychology

Specialization in Animal Husbandry

Skills

    Social work

undefined

Timeline

Deputy Manager

Anderson Nursing home limited
12.2023 - Current

Senior Manager

SUGUNA FOODS BANGLADESH PVT LIMITED
02.2020 - 09.2023

Marketing Manager

Suguna Foods -Karnataka
08.2019 - 10.2019

Head of ProjectS.

JB Group
03.2017 - 08.2019

MANAGER MARKETING -RETAIL

SKM ANIMANL FEEDS AND FOODS INDIA LTD-TAMILNADU
09.2016 - 03.2017

MANAGING PARTNER

QUALITY CHICKEN
10.2009 - 09.2016

MANAGER _ MARKETING

Suguna poultry farm ltd
03.2009 - 10.2009

Deputy . Manager – Category Management

DELIGHT PROTEINS LIMITED [GROUP OF RELIANCE RETAIL
10.2008 - 03.2009

Sr Manager Marketing

Shanthi Fortune {India} Private limited
03.2008 - 08.2008

MANAGER _ MARKETING

Venkateshwara hatcheries private Limited
08.2006 - 09.2007

MANAGER _ MARKETING

Suguna poultry farm ltd
07.2004 - 08.2006

OFFICER _ MARKETING

SUPREME SUGUNA FOODS COMPANY LIMITED
08.2003 - 07.2004

JR OFFICER _ MARKETING

Suguna poultry farm ltd
04.1998 - 08.2003

Proprietor

UNITED POULTRY-MADURAI
07.1995 - 03.1998

MADURAI KAMARAJ UNIVERSITY

Bachelor of Science from Rural Development Science -Animal Husbandry Specialization
05.1992 - 1995.04
KASBAR MASILAMANY G.SSales and Markeiing