Kashika Batra
Summary
Results-driven and self-motivated Associate Director of Marketing with over 10 years of experience in the digital marketing and paid media industry, specializing in both B2B and B2C sectors. Expertise in crafting and executing ROI-focused digital strategies, with a proven track record of driving revenue growth and enhancing online visibility. Adept at leading cross-functional teams, building strong client relationships, and staying ahead of industry trends to deliver innovative, high-impact paid media campaigns. Committed to optimizing digital performance and delivering measurable results in dynamic, fast-paced environments.
Overview
11
11
years of professional experience
Work History
Associate Marketing Director- Paid Social & Search
GroupM
05.2023 - Current
- Currently overseeing Paid Social Operations for the UK market as part of the Nexus Global Offshore Team, driving performance for clients like Cartier, Adidas, and Dell, resulting in increased brand visibility and business growth
- Led management of $20M+ digital advertising budgets per quarter for EMEA and NA clients for Paid Social & Search across GroupM agencies, optimizing cost efficiency, conversions, and ROI
- Facilitate coordination between onshore and offshore teams by implementing operational guidelines, improving collaboration, workflows, and efficiency
- Evaluate growth and retention opportunities for paid social/search accounts in the 2023-24 and 2024-25 cycles, driving client success and boosting ROI through strategic planning
- Developed Paid Social Training Curriculum with L&D, equipping teams with the skills needed to run impactful campaigns, improving performance and team competency
- Manage a marketing team of 100+ members, providing mentorship, defining workflows, and driving professional development for enhanced productivity and project execution
- Expert in resource forecasting, account scoping, onboarding, and managing SLAs, ensuring timely, high-quality campaign execution, while exceeding client expectations
Senior Marketing Manager- Paid Social
GroupM
06.2021 - 04.2023
- Executed effective paid media marketing strategies across various segments including Retail, FMCG, Automobile and Luxury while working with Mediacom UK
- Managed quarterly budget allocations from €500k to €5m for top-tier clients, including Sony PS and Adidas
- Oversaw the debut of a premium product, which yielded €5.4M in revenue during its inaugural year
- Developed and executed a detailed strategy for paid acquisitions, resulting in a 44% ROI for every euro spent.
- Enhanced campaign effectiveness by examining previous performance metrics, achieving a 57% average improvement throughout the campaign duration
- Expertise working with project management tools such as Wrike, Sprinkler, Rosie, Grasp etc.
- Conducted comprehensive evaluation of Monthly/Quarterly Business Review reports focused on UK/EMEA region
- Supervised over 30 social media associates, senior associates and managers
Marketing & Communications Manager
S.B. International
04.2019 - 04.2021
- Managed offline marketing events and digital initiatives online to achieve yearly KPIs
- Led Paid Search initiatives for the company, managing Google Ads and Amazon Search Ads campaigns, optimizing performance, and driving significant revenue
- Strategized and executed paid search campaigns, leveraging data and insights to improve ad targeting, increase click-through rates, and achieve higher ROI.
- Promoted brand at numerous export fairs globally and within India
- Evaluated vendors with low performance levels, achieving a €220k decrease in expenses and exceeding revenue objectives
- Oversaw the procurement, tracking, and assessment of high-value marketing materials up to €1M
Marketing & PR Manager
Alsorg Interiors
08.2018 - 03.2019
- Developed an impressive media strategy, seeking placements in print (AD, Elle Décor) & online media for the brand's new luxury product line
- Led initiatives including marketing performance reports, resulting in a 30% increase in marketing performance within four months
- Boosted yearly earnings by 45% via implementation of effective digital advertising approaches
- Directed €1.7M marketing funds maintaining ongoing sales and creating surplus
- Achieved a 28% rise in inbound leads within 5-7 months by executing an effective campaign.
- Developed engaging brand story for presentation at Asia's largest luxury design event, India Design ID
Marketing & Communications Coordinator
The University of Auckland
12.2016 - 05.2018
- Planned and organized effective marketing & communications plan for small and large-scale on campus events
- Drafted impactful ad copies for LinkedIn & university's internal job board between FY 16-18 to ensure 20-40% increase in their engagement
- Ensuring best practices such as; QA checklists, SLA documents, R&R expectations, Task flow management etc
- Are incorporated
- Managing the PR and communications (internal & external) for the University's annual career fair a BTL activity that received over a 20-30k footfall and media coverage worth approximately 100-120k NZD
- Created multi-channel marketing campaigns for 50+ demographic target audiences at the request of one of the organization's biggest industry partners
Marketing & Production Coordinator
Media Network
09.2014 - 11.2016
- Developed creative print & online content to amplify key messages that reflect the core objectives for the client
- Drafted, edited & proofread all media articles, online blogs, marketing collaterals, event calendars, reports etc
- Built key reports in Tableau for senior team around KPIs such as, marketing spends, new leads, revenue generated & ROI, saving 15hours of manual reporting each week
Education
BA - Film,TV, Media Studies and Education
University of Auckland
Auckland, New Zealand09-2014
High School Diploma -
Carmel Convent School
Delhi, India03-2010
Skills
- Excellent written and verbal communicator
- Cross-functional team leadership
- Problem solving
- Strategic decision-making
- Competitive analysis
- Account management
Accomplishments
Accredited with Choreo's award (pan India) for Cultural Ambassador 2022 in GroupM's Annual Awards ceremony.
Core Skillset
Excellent written and verbal communicator, Cross-functional team leadership, Problem solving, Strategic decision-making, Market segmentation, Competitive analysis, Sales understanding, Account management
Timeline
Associate Marketing Director- Paid Social & Search
GroupM
05.2023 - Current
Senior Marketing Manager- Paid Social
GroupM
06.2021 - 04.2023
Marketing & Communications Manager
S.B. International
04.2019 - 04.2021
Marketing & PR Manager
Alsorg Interiors
08.2018 - 03.2019
Marketing & Communications Coordinator
The University of Auckland
12.2016 - 05.2018
Marketing & Production Coordinator
Media Network
09.2014 - 11.2016
BA - Film,TV, Media Studies and Education
University of Auckland
High School Diploma -
Carmel Convent School
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