KASTURI KILARU

Key responsibilities and achievements

• Took charge of monitoring, improving, and leading all aspects of business operations and customer care in the Fertility vertical at KIMS Hospitals - KIMS Fertility Centre and its affiliated clinic - Mother To Be Fertility Clinic.
• Streamlined operations to maximize efficiency and productivity.
• Focused on developing and implementing successful business strategies for new markets and initiatives
• Established and directed educational and outreach initiatives
• Spearheaded the planning and execution of a wide range of marketing initiatives
• Executed digital marketing campaigns to enhance online visibility and reputation of the company.
• Implemented new procedures and systems to enhance customer service resulting in higher conversion rates, better retentions, and improved business growth.
• Succesfully handled relationships with both internal and external stakeholders
• Developed and established strategic collaborations with medical and non-medical entities, resulting in improved business outcomes and heightened customer satisfaction.
• Supervised cross-functional teamwork with non-medical units
• Conducted performance evaluations to optimize employee productivity.
• Managed partnerships with existing network of doctors and cultivated relationships to expand referral base.
• Led the design, planning, and execution of various CMEs and educational initiatives that resulted in the formation of a new in-house entity specializing in medical education.
• Implemented effective brand promotion techniques using a combination of digital and non-digital platforms.
• Collaborated with legal teams to create comprehensive and legally binding contracts.
• Managed and supervised HR-related tasks.
• Reviewed and acted on daily, weekly, and monthly reports. Identified performance trends and improvement opportunities. Assessed costs to identify potential savings. Implemented revised strategies in consultation with management.
• Facilitated workshops and seminars on various topics of professional advancement

Heading and managing the functions of the following verticals

1. Marketing (Inbound and Outbound)

2. Business Development (Strategic partnerships, Business agreements, National & international collaborations)

3. Fund raising, Livelihoods and Capacity building

4. Communications and Branding

Key responsibilities and achievements

• Successfully developed and executed business development and marketing strategies resulting in fund generation, brand advocacy, program/project implementation success, as well as impact diversification.
• Established and managed a successful Resource Mobilization department at the organizational level, along with an in-house for-profit start-up to generate sustainable income.
• Designed and delivered customized capacity building sessions on Resource Mobilization and Communications for internal stakeholders, partners, and beneficiary organizations.
• Managed partnership approach to enhance revenue, encompassing CSR and various sources
• Conceptualized, assessed and executed new alliances and affiliations with a variety of stakeholders while administering the portfolio of current global and domestic partners.
• Effectively explored, identified, and secured funding opportunities specific to diverse disease areas and geographies
• Ensured effective management of partner and donor relationships
• Managed the grant/proposal application process, providing training to teams in proposal and funding appeal writing
• Devised and executed internal and external communication strategies at organizational level
• Brand development, advocacy, and management of social media marketing strategies
• Successfully elevated organizational recognition through the development and execution of strategic integrated initiatives on a national and international scale.
• Successfully increased donor base, organizational visibility, and beneficiary reach by revamping social media platform and implementing innovative strategies.

• Led the business development function concerning the API and provided strategic directions to the sales and marketing unit.
• Oversaw and executed all areas of marketing operations encompassing communication initiatives, key accounts development, market analysis while handling contracts and partnerships.
• Led the effort to expand customer base in domestic and global markets.
• Managed portfolio of over 150 partners
• Strengthened partnerships and market expansion plans resulting in considerable growth.
• Cultivated a culture where partners were able to maximize their potential through networking and co-selling efforts.
• Built solid and positive working relationships with partners
• Led development of marketing and sales strategies for new markets.
• Managed marketing events such as networking activities, industry conferences, etc.
• Finalized all business and commercial contracts.

• Managed and executed Nutraceuticals initiatives for in-house subsidiary of Nagarjuna Fertilizers.
• Combining a diverse skillset with strategic thinking, successfully forged new partnerships while comprehending the intricacies of commercial, business, and product development areas.
• Marketed concepts effectively for successful product launches
• Managed the in-house business development team efficiently and effectively.
• Developed a streamlined partner strategy with centralized management processes and governance.
• Developed global and domestic networks by forging partnerships with academic institutions and industries.
• Conducted market research to identify potential areas for growth.
• Incorporated insights from industry analysis to enhance strategic decision-making and effectively respond to marketplace shifts.
• Successfully oversaw project management activities in the progression of technology from ideation to market launch.
• Established international and domestic partnerships to promote technology solutions.
• Directed company's strategic partnerships by creating, identifying, and monitoring them.
• Managed team and technology to successfully scale up project commercially.
• Spearheaded the creation of successful funding proposals, resulting in securing finances from a wide range of national and international entities.
• Analyzed risks, potentials, partner needs, and goals to develop negotiation strategies.
• Managed the recruitment, selection, and career development of diverse project delivery teams.
• Streamlined commercial agreement and contract management process.