Summary
Overview
Work History
Education
Skills
Certification
Languages
Languages
Websites
Affiliations
Timeline
AssistantManager
KASTURIRANGAN TM

KASTURIRANGAN TM

Bangalore

Summary

Experienced Marketing Manager adept at implementing strategic marketing campaigns to enhance brand awareness and drive sales. Skilled in market analysis, SEO optimization, and social media management. Proven track record of leading cross-functional teams and effectively managing budgets, resulting in substantial business growth.

Overview

4
4
years of professional experience
18
18

Certifications

Work History

Growth Manager

PrivateCircle
02.2024 - Current
  • Analyzed customer data to identify opportunities for improvement in the user experience, product development, and marketing campaigns.
  • Collaborated with cross-functional teams to develop innovative ways to increase customer acquisition and engagement.
  • Created reports on KPIs to track progress against goals and objectives.
  • Monitored industry trends and competitor activities to inform strategic decision making around product development and marketing efforts.
  • Designed strategies for leveraging new technologies or platforms that could drive customer acquisition or engagement.
  • Developed content strategies aimed at increasing brand awareness and driving organic traffic from search engines.
  • Led brainstorming sessions with team members to generate creative ideas for driving customer loyalty.
  • Coached junior team members on effective ways to implement growth tactics within their respective areas of responsibility.
  • Conducted market research and reported on competitors.
  • Coached, developed and motivated team to achieve revenue goals.
  • Resolved customer complaints regarding sales and service.
  • Supported sales team members to drive growth and development.
  • Identified potential partnerships or collaborations that could lead to increased reach or visibility.

SEO SPECIALIST

PrivateCircle
04.2023 - 02.2024
  • Performed website audits to identify and rectify technical SEO errors (crawlability issues, broken links, etc.).
  • Optimized website loading speed through image compression, caching, and code minification.
  • Implemented mobile-responsive design to cater to Google's mobile-first indexing.
  • Submitted sitemaps to search engines for enhanced indexing.
  • Conducted comprehensive keyword research using tools like Ahrefs, SEMrush, and Google Keyword Planner.
  • Optimized website content, meta descriptions, and title tags for targeted keywords.
  • Improved website structure and internal linking to enhance crawlability and user experience.
  • Implemented schema markup to provide richer search engine results.
  • Monitored website traffic, rankings, and conversions using Google Analytics and SEO tools.
  • Analyzed data to identify key SEO performance indicators (KPIs) and track progress towards goals.
  • Generated comprehensive reports to communicate SEO results to stakeholders.
  • Conduct regular SEO audits of the company and its product websites.
  • Implementing On-page SEO to optimize content by reworking older pages and updating title tags, meta descriptions, and captioning images to increase performance on SERP.
  • Implemented strategies to reinforce blog pages to increase traffic by 11% in 3 months by creating a blog cluster after conducting keyword research and competitor analysis.
  • Implemented a redesign of the homepages to increase traffic by 17% for the period of Jun-Aug, with the help of site heatmap and site audit, along with the competitive analysis reports.
  • Constantly tracked and created reports of performances and derived inferences from optimizing traffic and conversions, including traffic analysis using GA4 and Ahrefs.
  • Increase in organic traffic by 26%, due to improved keyword targeting and content optimization.
  • Reduced website loading speed by 15%, leading to improved user experience and search engine ranking.
  • Elimination of major technical errors, ensuring smooth indexing and crawling by search engines.
  • Increase in mobile traffic by 22% through optimized, mobile-friendly design.
  • Regular reporting of SEO performance metrics to stakeholders, ensuring transparency and accountability.

SEO ANALYST

BETSOL India
Bangalore
01.2022 - 12.2022
  • Analyzed website performance, including page speed and mobile responsiveness, to optimize user experience.
  • Conducted keyword research to identify target keywords for optimization.
  • Performed link building activities such as directory submission, article writing and submission, blog commenting and social bookmarking.
  • Created reports on website performance metrics such as organic traffic growth and conversion rate trends.
  • Maintained up-to-date knowledge of SEO industry trends and best practices.
  • Reviewed existing content on the site to improve relevance for targeted keywords.
  • Updated robots.txt files to ensure proper crawling of pages by search engines.
  • Implemented 301 redirects when needed to preserve link equity from old pages or domains.
  • Analyzed backlink profiles using Ahrefs or other backlink analysis tools.
  • Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
  • Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
  • Prepared and presented reports to update stakeholders about success of each strategy.
  • Utilized graphic design software to prepare storyboards and mock-ups.

SEO EXECUTIVE

YouthMonk
05.2021 - 07.2022
  • Support Marketing team with Content Creation for Social Media
  • Support Content creation team for blogs, website content and Social media content
  • Support Graphics team with content for Posts on social media and website images and layouts using Canva and Figma
  • Created and Maintained Email marketing platform - Mailchimp and increased engagement by 36%
  • Created and Maintained Meta Business Suite
  • Created and organized marketing strategies and plans
  • Create and maintain profile on Google My Business
  • Coordinated with marketing team to run ads on 2 separate campaigns generating over 300K reach with a combined budget of ₹1,500
  • Produced content for websites and social media channels to enhance brand visibility
  • Thrived in fast-paced environment with energy and enthusiasm
  • Demonstrated consistent hard work and dedication to achieve results and improve operations
  • Trained and mentored employees to maximise team performance
  • Set up and monitored social media profiles and created a roadmap and content strategy and tracked using HubSpot
  • Set up and ran campaigns on Sales Navigator to find potential customers and potential partners for the organisation
  • Setting up and deploying an internal link-building roadmap to enhance user journey and increase conversions
  • Brainstormed content marketing strategies to boost brand awareness, generate leads and increase sales
  • Researched competitor websites, identifying opportunities to improve company website performance
  • India (Remote)

Education

MASTER OF SCIENCE - IT

UNSW
Sydney
04.2016

BACHELOR OF SCIENCE - IS

RGIT
India
06.2012

Skills

  • Adobe Creative Suite
  • Figma
  • Communication Skills
  • Search Engine Optimization
  • Customer Service
  • Effective Multitasking
  • Attention to Detail
  • Data-Driven Insights
  • Executive Presence
  • Digital Content Development
  • Content Strategy
  • Marketing Strategy
  • Strategic Planning
  • Relationship Building
  • Team motivation
  • Marketing Theory
  • HTML/CSS

Certification

  • GOOGLE PROFESSIONAL CERTIFICATE IN UI/UX, Coursera, 05/01/22, 01/31/23
  • PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING, Coursera, 01/01/21, 10/31/21
  • PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MARKETING, Coursera, 12/01/21, 05/31/22

Languages

Native Language, Fluent, Fluent, Fluent, Fluent, Novice

Languages

English
First Language
Tamil
Proficient (C2)
C2
Hindi
Beginner
A1
Japanese
Intermediate (B1)
B1
French
Beginner (A1)
A1

Affiliations

Photography

Painting

Learning Music (Vocals and Instruments)

Gardening

Cooking

Timeline

Growth Manager

PrivateCircle
02.2024 - Current

SEO SPECIALIST

PrivateCircle
04.2023 - 02.2024

SEO ANALYST

BETSOL India
01.2022 - 12.2022

SEO EXECUTIVE

YouthMonk
05.2021 - 07.2022

MASTER OF SCIENCE - IT

UNSW

BACHELOR OF SCIENCE - IS

RGIT

Similar Profiles

CREATE PROFILE
KASTURIRANGAN TM