Katha Pharande

Domains: Technology Products

Roles & Responsibilities :-

• Market research & competitor's research for the project.
• Create social media templates for Social Media Marketing Activities
• Content research for Content Marketing Strategies
• Content Marketing & Distribution
• Create Social Media Content Calendar
• Complete SEO optimization for Sitecore Websites & BigCommerce Sites
• Handling e-Commerce store campaigns for sales
• Work on Ideas & implementation for branding & sales
• Social Media Paid Campaigns
• Google Ads – Support
• Work on KPIs for Social Media & Website Traffic
• Handle major Social Media Platforms – Facebook, LinkedIn, YouTube
• Research & Implementation of Video Content Strategy

Tools: Salesforce Pardot, Google Data Studio, Google Drive, Adobe Photoshop, Video tools, Hootsuite, Canva, and Online photo tools.

Achievement:

• Increased LinkedIn Page Followers
• Created Social Media templates for Posting
• Well-optimized website for better ranking
• Well-maintained social media content calendar
• Generating More Orders - BigCommerce Store
• Successful Summer Sale Marketing Strategy & Implementation

Additional Activities:

• Successfully handled Independence day event activities with team.
• Handled in-house/in-office events along with the ideas & designs for event mailers, banners, standees, visiting cards, lanyards & other office activities.
• Created banners for the GSO event expo.
• Created LinkedIn images, and videos along with the content.
• Created social media images for Ametek India LinkedIn page.

• Healthcare Nutrition, Crowdfunding App Service, Book & Author
• Roles & Responsibilities :-
• Creating Marketing Strategies For Clients
• Create Marketing Roadmaps, Presentations & Present it
• Work closely with clients to Present work & Reports
• Facebook Paid Campaigns
• Create Content & Visuals For Campaigns
• Email Marketing Strategies - Content Designs
• Working with the Development team for data requirements
• SEO, Social Media, Content Strategy, Email Marketing
• Create Visuals – Images, Infographics, YouTube Videos
• Work closely with Content Writers for Content Marketing
• Worked closely with UK publishing house for book promotion.

Achievement:

Received performance bonus.

• Pharma-Health,Fashion-Leather&Evening Gowns,Weekend Getaways Farmhouse

• Digital Agency, Local Australian Clients
• Search Engine Optimization
• Keyword Research and Analysis
• Product/Competitor Analysis by Google Trends and Google insight Searches
• SEO Website Evaluation
• Organic Search Engine Optimization (on page & off page Optimization)
• SEO link Building Activities
• Inbound Link Building
• Blog Creation on blogger WordPress, Blog Posting, and Blog Marketing.