Katha Pharande
Marketing Expert
Bangalore, Mumbai,Karnataka
Summary
To excel in digital marketing technology by leveraging my strong technical and analytical skills and contributing to the organization's growth and own professional growth.
Overview
9
9
years of professional experience
10
10
years of post-secondary education
3
3
Certifications
1
1
Language
Work History
Social Media Associate
NS Consultancy for client Ametek Instruments Pvt. Ltd,
Bangalore
01.2022 - 01.2023
Domains: Technology Products
Roles & Responsibilities :-
- Market research & competitor's research for the project.
- Create social media templates for Social Media Marketing Activities
- Content research for Content Marketing Strategies
- Content Marketing & Distribution
- Create Social Media Content Calendar
- Complete SEO optimization for Sitecore Websites & BigCommerce Sites
- Handling e-Commerce store campaigns for sales
- Work on Ideas & implementation for branding & sales
- Social Media Paid Campaigns
- Google Ads – Support
- Work on KPIs for Social Media & Website Traffic
- Handle major Social Media Platforms – Facebook, LinkedIn, YouTube
- Research & Implementation of Video Content Strategy
Tools: Salesforce Pardot, Google Data Studio, Google Drive, Adobe Photoshop, Video tools, Hootsuite, Canva, and Online photo tools.
Achievement:
- Increased LinkedIn Page Followers
- Created Social Media templates for Posting
- Well-optimized website for better ranking
- Well-maintained social media content calendar
- Generating More Orders - BigCommerce Store
- Successful Summer Sale Marketing Strategy & Implementation
Additional Activities:
- Successfully handled Independence day event activities with team.
- Handled in-house/in-office events along with the ideas & designs for event mailers, banners, standees, visiting cards, lanyards & other office activities.
- Created banners for the GSO event expo.
- Created LinkedIn images, and videos along with the content.
- Created social media images for Ametek India LinkedIn page.
Digital Marketing Consultant
Tribulus Technologies , Mumbai
03.2020 - 12.2021
- Healthcare Nutrition, Crowdfunding App Service, Book & Author
- Roles & Responsibilities :-
- Creating Marketing Strategies For Clients
- Create Marketing Roadmaps, Presentations & Present it
- Work closely with clients to Present work & Reports
- Facebook Paid Campaigns
- Create Content & Visuals For Campaigns
- Email Marketing Strategies - Content Designs
- Working with the Development team for data requirements
- SEO, Social Media, Content Strategy, Email Marketing
- Create Visuals – Images, Infographics, YouTube Videos
- Work closely with Content Writers for Content Marketing
- Worked closely with UK publishing house for book promotion.
Achievement:
Received performance bonus.
Assistant Marketing Manager
Firstview Media Group
Mumbai
02.2018 - 04.2019
SEO & SMM Executive
InteleCorp Software Pvt. Ltd
Belapur
01.2015 - 03.2017
- Pharma-Health,Fashion-Leather&Evening Gowns,Weekend Getaways Farmhouse
SMM Executive
Scribbl Technologies Pvt Ltd
Powai
09.2012 - 10.2014
SEO Specialist
Tyche Infotech
09.2011 - 08.2012
- Digital Agency, Local Australian Clients
- Search Engine Optimization
- Keyword Research and Analysis
- Product/Competitor Analysis by Google Trends and Google insight Searches
- SEO Website Evaluation
- Organic Search Engine Optimization (on page & off page Optimization)
- SEO link Building Activities
- Inbound Link Building
- Blog Creation on blogger WordPress, Blog Posting, and Blog Marketing.
Education
Bachelor of Engineering - Computer Engineering
Mumbai University
04.2001 - 09.2011
Skills
Social Media MarketingResearch and analysis of target audienceGenerate Social Media StrategyCreating business social profiles on Leading Platforms Facebook, Twitter, LinkedIn, Google, YouTube ChannelCreating Engagement on Social Profiles effectivelyFacebook, Twitter – Paid CampaignsAnalyzing Facebook, and Twitter Paid campaigns to get better ROIContent Management System ( CMS) PlatformsHandled major CMS platformsCMS Platforms: Shopify, WordPress, Blogger, Wix, ZohoCreated & Handled Shopify StoreHandled ZOHO Content Management – Event WebsitesCreated websites & Blogs in platforms like WordPress, BloggerWooCommerce – Handled WooCommerce shopping sitesVideo Making & Editing for BusinessesCreate Small Videos for MarketingCreate Professional Animated Whiteboard Videos for BusinessesCreate & Handle YouTube ChannelAdd & Update, and Edit the Videos for Branding PurposesWatermark, Logo, URLs On VideosProper & Relevant Video Strategies for BusinessesComplete Video Optimization
Social media best practices
Content marketing
Social content planning
Marketing strategy
Email Marketing
Brand Management
Blogging
Marketing tools
Project Management
Company branding
Social media platforms
Certification
Kathashree M. Pharande
Additional Information
- Soft skill certification course provided by Infosys
- Awarded certificates for Sanskrit & English Jr. Exam Held by Tilak University, Pune
Timeline
Social Media Associate
NS Consultancy for client Ametek Instruments Pvt. Ltd,
01.2022 - 01.2023
Digital Marketing Consultant
Tribulus Technologies , Mumbai
03.2020 - 12.2021
Assistant Marketing Manager
Firstview Media Group
02.2018 - 04.2019
SEO & SMM Executive
InteleCorp Software Pvt. Ltd
01.2015 - 03.2017
SMM Executive
Scribbl Technologies Pvt Ltd
09.2012 - 10.2014
SEO Specialist
Tyche Infotech
09.2011 - 08.2012
Bachelor of Engineering - Computer Engineering
Mumbai University
04.2001 - 09.2011