Assistant Marketing Manager with expertise in developing and executing successful marketing campaigns. Proven strengths in strategic planning, project management, and team leadership. Achieved significant increases in brand awareness and customer engagement through innovative strategies. Proficient in utilizing digital platforms to enhance product visibility.
Hi, I’m
Kathiresan Gurumurthi
Mareketer
Chennai,TN
Summary
Overview
11
years of professional experience
Work History
Aerohub Mall Chennai
Assistant Marketing Manager
07.2024 - Current
Job overview
- Developed marketing strategies to attract new customers, increasing foot traffic.
- Managed senior-level personnel working in marketing and sales capacities.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Built and improved customer engagement plans, boosting conversion rates 30%.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Provided support to sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
Phoenix Mills ( Classic Mall Development Pvt Ltd..Chennai
Senior Executive
12.2022 - 06.2024
Job overview
- Enhanced client loyalty by consistently delivering on commitments and meeting or exceeding expectations during interactions.
- Curating events to bring TG as mall walk-in to convert into consumption.
- Interacting with brand collaboration for events planned with team.
- Curating new IP's to do brand collaboration along with agencies.
- Achieved 100% KRA for financial year.
- Analyzing market rates and getting competitive cost to closure of deal.
- Developed loyalty programs to reward and maintain customer retention.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Interviewed clients to understand event scopes of work and establish budgets.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Generated ideas to enhance and expand current event offerings.
Brand Blitz Chennai
Senior Executive
07.2022 - 12.2022
Job overview
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Traveled nationally to meet with customers and deliver clear company messages.
- Consulted with clients on business issues and developed innovative proposals.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Conducted market research and reported on clients' competition.
- Directed marketing plans for clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
- Planned and executed events and marketing programs to increase qualified leads.
Spykke Innovation Chennai
Cluster Manager
02.2020 - 05.2022
Job overview
- Collecting date from sales team and done reporting to the management.
- Business analysis.
- Strategy planning for weekly wise.
- Convert 500 individual clients.
- Convert clients into hot prospect client.
- Online ads selling for the top clients like PVR, Aachi,Fipola, Equitas more.
- Power bank advertisements with more than 100 prospect.
- Reviewed project requests describing database user needs to estimate time and cost required to accomplish projects.
- Developed database architectural strategies at modeling, design and implementation stages to address business or industry requirements.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Closed average of [500] sales calls each quarter.
- Managed revenue models, process flows, operations support and customer engagement strategies.
Grand Mall Chennai
Marketing Executive
08.2019 - 02.2020
Job overview
- Handling clients for Space on hire.
- Generating leads for Space on hire.
- Renting the branding space of the Mall.
- Converted walk-in to customer.
- Follow-up for advance payment.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Implemented sales and marketing program to support company objectives, resulting in [80]% increase in new business within [5 months].
- Managed sales promotions and marketing strategies on major social media sites.
- Organized events and product presentations related to national conferences and conventions.
- Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters
Nachunu Oru Event Chennai
Independent Event Planner
01.2019 - 08.2019
Job overview
- Coordinated with participating vendors during event planning.
- Established working relationships with clients by organizing various events.
- Conferred with event staff at event site to coordinate details.
- Performed face-to-face meetings to finalize contract for services and event details.
- Authorized financial transactions with vendors for event services.
- Performed event coordination for larger parties and gatherings.
- Coordinated weddings, reunions, and corporate meetings throughout banquet and conference spaces.
- Reduced financial discrepancies by accurately managing budgeting, bookkeeping and auditing tasks.
- Recommended workflow and budget improvements, resulting in 20% savings per event
TVS EMERALDChennai
Executive
05.2015 - 12.2018
Job overview
- Handling the customers for sales for buying villa.
- Generated rental walk-in through online, hoardings and events.
- Converting walk –in to customer.
- Preparing the payment receipts, helping to connect with banks.
- Follow up on advance payment.
- Converted 200 walk-in for sale out of 370 walk-ins.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Identified new targets, developed new business opportunities and presented product lines to customers.
- Updated accounts and maintained long-term relationships with clients.
- Increased referrals [60]% by building productive partner networks.
INDIA YAMAHA MOTORS PRIVATE LIMITEDChennai
Trainee
06.2014 - 02.2015
Job overview
- Responsible for assembling the bike from the first stage till finishing the bike.
- And training the new people for the individual stage.
- Decreased product defects 90% by implementing quality assurance guidelines
- Closely monitored assembly procedures to identify potential areas for improvement
Education
Alagappa UniversityKaraikudi, TN
MBA from Human Resources Management & Marketing
University Overview
Chennai Open SchoolGwalior
Higher Secondary Education from Accountancy
University Overview
Valliammai Polytechnic CollegeChennai
Diploma from Electronics and Communication Engineering
University Overview
GPA: 85
St Anne's Mat, Hr, Sec, School Chennai
SSLC
University Overview
Skills
- Critical thinking
- Problem solving
- Excellent communication
- Active listening
- Business planning
- Marketing strategy
- Vendor management
- Marketing campaign management
- Public and media relations
- Digital marketing
- Product launches
- Event planning
- Presentation development
- Budget management
- Marketing campaigns
- SEO activities
- SEO optimization
- Social media platforms
Personal Information
Personal Information
Languages
English
Native
Native
Tamil
Advanced (C1)
C1
Timeline
Assistant Marketing Manager
Aerohub Mall
07.2024 - Current
Senior Executive
Phoenix Mills ( Classic Mall Development Pvt Ltd..
12.2022 - 06.2024
Senior Executive
Brand Blitz
07.2022 - 12.2022
Cluster Manager
Spykke Innovation
02.2020 - 05.2022
Marketing Executive
Grand Mall
08.2019 - 02.2020
Independent Event Planner
Nachunu Oru Event
01.2019 - 08.2019
Executive
TVS EMERALD
05.2015 - 12.2018
Trainee
INDIA YAMAHA MOTORS PRIVATE LIMITED
06.2014 - 02.2015
Alagappa University
MBA from Human Resources Management & Marketing
Chennai Open School
Higher Secondary Education from Accountancy
Valliammai Polytechnic College
Diploma from Electronics and Communication Engineering
St Anne's Mat, Hr, Sec, School
SSLC
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