Kathirmukesh Murugan
Ramanathapuram
Summary
Dynamic Email Marketing Specialist with a proven track record at MarrinaDecisions, leveraging Adobe Marketo Engage to enhance campaign effectiveness. Skilled in HTML/CSS and data analysis, I achieved a 40% increase in accuracy through rigorous testing and optimization. A collaborative team player, I excel in optimizing strategies and delivering impactful marketing solutions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Email Marketing Specialist
MarrinaDecisions
Santa Clara
09.2021 - Current
- Using email templates or HTML/CSS to create and manage responsive email marketing messages, newsletter templates, webinar templates, forms, and LP templates in Adobe Marketo Engage.
- Doing as per client-requested setup lists, smart lists, smart and trigger campaigns, nurture programs, email programs, A/B tests, personalization, dynamic content creation, and generating reports in Adobe Marketo Engage.
- Using Sandbox Marketo for experiments, and Litmus, Email on Acid, for responsive design, accessibility, spam testing, and rendering checks, we increased accuracy by 40%.
- Doing as per the client's requested email template edits, token creation, and snippet edits, resulting in a 60% project time save, and a 50% user personal connection.
- MessageGears Automation: 2 years of experience in email campaign setup, blueprint creation, and email builds using macro code, ensuring accurate rendering through Litmus testing.
- Collaborate with various teams to QA emails, landing pages, and other marketing assets.
- Using Wrike to assign tasks to various teams.
Education
Bachelor of Engineering - Computer Science And Engineering
Hindusthan College of Engineering And Technology
Coimbatore04.2018
Skills
- Email marketing
- Marketing automation
- Adobe Marketo Engage
- Message gear
- Litmus
- Email on Acid
- Figma
- Email strategy
- Email design and development
- Campaign design and development
- Reports
- KPI and metrics analysis
- Optimization strategy
- HTML/CSS coding
- A/B testing
- Data analysis
- Velocity script
Certification
Adobe Marketo Engage Foundations, Adobe, 01/25
Campaign foundation message gear
Blueprint foundation message gear
Message: gear database administrator
PROJECTS
Project: Title:
Image security processing using steganography
Description: This project describes what image security looks like when you upload a picture on social media; anyone can download it, but others do not re-upload it using the watermarking technique
Strengths:
1) Image security
2) No one misuses our pictures
Mini project
Title: Out Pass Message System
Description: This project should be used for hostel students when they go on an outing. They should enroll in our registration number and get an outing pass. Don't waste our time, and don't get the out pass slip. It's the only way to register our number. Strengths: It's a simple way to use, more secure, and time-saving
Languages
Tamil
First Language
English
Beginner
A1
Timeline
Email Marketing Specialist
MarrinaDecisions
09.2021 - Current
Bachelor of Engineering - Computer Science And Engineering
Hindusthan College of Engineering And Technology
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