Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Kathit Naik

Mumbai

Summary

Creative and data-driven Social media & community strategist with 3+ years of experience in content-first program management across edtech and community-led platforms. Known for crafting human-centered reels, carousels, and campaign narratives that connect, convert, and scale.

Proven success in:

  • Building large-scale online communities from scratch (from 8K to 62K+)
  • Designing performance-oriented social campaigns for B2C audiences
  • Collaborating with internal stakeholders and educators to transform technical/academic topics into engaging digital content

Now seeking to apply this social-first content and community approach to the wellness, fitness, and healthcare-tech sector, especially in domains focused on educational medical content and community transformation.

Overview

4
years of professional experience

Work History

Fynd Academy

Program Manager – Social Media & Community Growth
05.2024 - Current

Job overview

  • Successfully managed 5 live batches with 230+ learners while optimizing execution workflows and reducing operational costs by 1215%.
  • Led 15+ masterclasses from July 2024 to January 2025, driving 4,400+ registrations with 63% attendance and an average learner rating of 8.68/10.
  • Built and maintained the Fynd Academy Placement Mastersheet, tracking 115+ placements (107 internal, 8 external), and expanded HR outreach with 100+ mapped HR contacts.
  • Onboarded 10+ trainers while streamlining PO generation, financial coordination, and SOPs, enabling scale without increasing team size.
  • Developed real-time performance dashboards to provide senior leadership with actionable insights for data-driven strategic decisions.
  • Trained the internal AI-Tutor (co-pilot) to enhance learner engagement, resulting in a 20% increase in student retention.
  • Designed and managed social media campaigns across reels, carousels, and flyers, contributing to consistent follower growth of 80100 per month.
  • Created and optimized high-converting Meta and Google Ads campaigns to drive lead generation for masterclass programs.
  • Maintained consistent brand messaging across digital channels while leveraging performance insights to iterate and scale content strategy.

Testbook.com

Assistant Program Manager
07.2023 - 01.2024

Job overview

  • Led the end-to-end placement function by onboarding and managing multiple company accounts; built and sustained strong industry relationships to improve hiring outcomes.
  • Designed a practical learning pipeline that increased students' resume shortlisting rates by 2030% across various job applications.
  • Co-created a dedicated placements newsletter to effectively highlight student profiles to recruiters and hiring partners.
  • Developed a high-impact Placements E-Book featuring real-world problem-solving content to enhance job preparedness and promote program adoption.
  • Collaborated cross-functionally and with external stakeholders to implement a refresher training plan, resulting in a 2030% increase in final student selections through improved job-readiness.

Fynd Academy

Program Associate
12.2022 - 06.2023

Job overview

Community Management & Engagement

  • Built and led a thriving tech community using Pensil, scaling unique platform visitors from 8.3K to over 62.6K in just 5 months.
  • Executed high-engagement activities, including quizzes, contests, and hackathons, with Xobin as the assessment engine.
  • Identified and eliminated workflow bottlenecks, using Pensil as a real-time engagement and feedback loop tool.

Placements & Alumni Enablement

  • Spearheaded the placements function, securing 8 successful placements in May versus 2 in the previous two months.
  • Improved student retention and engagement by 75.88% through structured placement guidance.
  • Automated certificate distribution using Autocrat, Google Sheets, and Google Slides, saving time and reducing errors.
  • Resolved student and partner concerns with efficient, empathetic solutions.

Innovation & Strategic Projects

  • Participated in Fynd's internal Design Thinking Crackathon to reimagine Academy offerings.
  • Proposed Open API-driven product ideas to improve scalability, UX, and automation.
  • Built a Figma prototype using WIREGEN and delivered a comprehensive pitch deck and roadmap to senior leadership.

Newton School

Operations Associate
08.2022 - 12.2022

Job overview

Performance & Placement Strategy

  • Led placement strategies resulting in 30 student offers from a single cohort in one month.
  • Collaborated with leadership to identify and address student readiness gaps, achieving a 28% clean placement rate in October.
  • Proposed and implemented new operational workflows during strategy meetings.
  • Reduced student escalation cases by 18% through efficient resolution and proactive support.

Cross-Functional Projects & Content Enablement

  • Partnered with Brand Marketing and Social Media teams to create LinkedIn posts and Instagram Reels that boosted engagement by 40%.
  • Played a key role in ideating, scripting, and planning content around placement success and program milestones.
  • Authored a strategic guide titled "Referrals vs. Shortlisting," resulting in a 20% increase in student interview shortlists.

CareerLabs

Operations and Service Delivery Associate
08.2021 - 08.2022

Job overview

Student Mentorship & Career Guidance

  • Mentored over 100 students in identifying ideal career tracks based on academic and professional goals.
  • Conducted 50+ personalized profile gap analyses to optimize admissions and job outcomes.
  • Overseas Admissions & Application Support
  • Provided full-cycle support for students targeting top 25 postgraduate programs globally, including SOP drafting and documentation planning.
  • Guided students through the Fall 2022 application lifecycle with a focus on clarity, timelines, and completeness.

Content Development & Academic Enablement

  • Authored a comprehensive GRE Guide, contributing to average scores of 307320 among students.
  • Co-created and edited over 5 hours of video content covering admissions, profile building, and resume prep.

Social Media Collaboration

Collaborated with digital teams on Instagram Reels to increase app downloads and student engagement.


Graduate Trainee, Operations and Service Delivery

  • Supported daily operations and service delivery functions across student engagement, mentoring, and backend logistics.
  • Contributed to improving internal workflow consistency while supporting student-facing services during peak admission cycles.

Education

Ajeenkya D.Y. Patil University
Pune

Masters of Technology from Automotive Product Engineering
05-2021

University Overview

Uka Tarsadia University
Bardoli, Gujarat

Bachelor's of Technology from Automobile Engineering
08-2019

University Overview

Skills

  • Content Creation: Capcut, Canva, Gen AI Content Creation (Adobe Firefly), Reels, Carousels, Scripts, Short-Form Edutainment
  • Campaigns & Strategy: Paid Ads (Meta/Google), Funnel Growth, Data Analytics
  • Community Building: Online Events, Gamified Engagement, Retention Frameworks
  • Tools: Canva, Hootsuite, Meta Ads Manager, Google Analytics, Pensil, Xobin, Content Calendar
  • Platforms: Instagram, YouTube, Facebook, LinkedIn, Discord

Timeline

Program Manager – Social Media & Community Growth
Fynd Academy
05.2024 - Current
Assistant Program Manager
Testbook.com
07.2023 - 01.2024
Program Associate
Fynd Academy
12.2022 - 06.2023
Operations Associate
Newton School
08.2022 - 12.2022
Operations and Service Delivery Associate
CareerLabs
08.2021 - 08.2022
Ajeenkya D.Y. Patil University
Masters of Technology from Automotive Product Engineering
Uka Tarsadia University
Bachelor's of Technology from Automobile Engineering
Kathit Naik