Kaushal Tiwari

Project: Ecommerce Website Development & Integration

• Managed the development of a fully functional Zoho Commerce website with a focus on responsive design, user experience, and optimized checkout.
• Integrated Razorpay as third-party payment gateways, ensuring secure transactions and improving the overall checkout process.
• Led the selection and evaluation process of ecommerce platforms (Zoho Commerce), analyzing business needs, scalability, and functionality.
• Managed the design and development of a mobile-responsive website that ensures an optimal user experience across all devices (desktop, tablet, mobile).
• Directed the organization of product categories, SKUs, and listings for the website, ensuring products are easy to search and browse.
• Implemented filters, sorting, and search functionality that improved product discoverability and enhanced the shopping experience.
• Integrated essential third-party apps and services, such as email marketing tools (Mailchimp, Interakt), Google Analytics, shipping providers, and inventory management systems to automate and streamline operations.
• Managed ERP and CRM integrations (e.g., Zoho CRM, Salesforce) to ensure seamless flow of data across the business and improve customer relationship management.
• Managed the continuous development cycle, including regular updates, new feature releases, and ongoing improvements to the website based on customer feedback and market trends.

Project: Implementation of Order Management System (OMS)

• Led the end-to-end implementation of an OMS that automated order processing, tracking, and customer communication.
• Integrated Zoho CRM with OMS, reducing order errors and improving customer satisfaction scores
• Successfully integrated third-party logistics (Shiprocket & Bluedart) for automated shipping, resulting in better fulfillment time and on-time deliveries.

Project: WMS Implementation & Serial Tracking.

• Oversaw the integration of Warehouse Management System (WMS) with Zoho Commerce, ensuring real-time tracking of inventory and seamless order fulfillment.
• Implemented serial batch tracking for high-value products, ensuring compliance with industry regulations and reducing inventory discrepancies.
• Optimized warehouse operations, reducing picking and packing errors and improving order processing speed.

Project: CRM Implementation

• Led the Zoho CRM implementation for customer data management, sales tracking, and marketing automation, which streamlined lead nurturing and improved customer relationship management.
• Integrated Zoho CRM with OMS/WMS to enable seamless flow of order information, customer details, and communication updates in real time.
• Developed and managed Zoho CRM workflows to automate lead generation, customer follow-ups, and post-purchase support, improving conversion rates and reducing manual tasks.
• Managed cross-functional teams (designers, developers, marketers, and logistics) through Zoho Projects, overseeing task delegation, timelines, and progress tracking.
• Ensured that all project milestones were met on time and within budget by utilizing Zoho Projects’ task management, milestone tracking, and collaboration tools to keep the team aligned.
• Provided leadership in team meetings, and collaborated with stakeholders to ensure transparency and clear communication across all project phases.
• Led the integration of ecommerce platforms with third-party logistics partners, automating the shipping process and ensuring timely deliveries to customers.
• Negotiated and maintained relationships with logistics providers, improving delivery times and optimizing shipping costs.

• E-commerce Website Development: Led the full development lifecycle of the company’s e-commerce platform, from planning and design to testing and launch, ensuring a seamless, user-friendly shopping experience across desktop and mobile.
• CRM Implementation: Managed the selection, customization, and integration of a CRM system (e.g., Salesforce, HubSpot) with the e-commerce platform to track customer interactions, automate marketing workflows, and improve customer service processes.
• Warehouse Management System (WMS) Implementation: Coordinated the deployment and integration of a WMS to streamline warehouse operations, optimizing inventory tracking, order fulfillment, and shipping processes. Reduced fulfillment errors by 15%.
• Inventory & Order Management System (OMS) Implementation: Oversaw the implementation of an OMS to enhance order processing efficiency, real-time inventory tracking, and order fulfillment across multiple channels, resulting in a 20% reduction in stockouts and improved delivery times.
• Cross-Functional Collaboration: Worked closely with IT, marketing, operations, and customer service teams to ensure all systems (CRM, WMS, OMS, e-commerce platform) were aligned and fully integrated.
• Process Optimization: Developed and implemented standard operating procedures for managing order workflows, from order placement to fulfillment, ensuring on-time delivery and a smooth customer experience.

Quality Assurance & Testing:

• Oversaw the quality assurance (QA) process, ensuring that the e-commerce platform, CRM, WMS, and OMS were tested thoroughly before launch.
• Defined success criteria and established clear benchmarks for system performance, ensuring alignment with business goals.
• Coordinated user acceptance testing (UAT) sessions to ensure systems met both functional requirements and user expectations.
• Led ongoing optimization efforts for both customer-facing systems (e-commerce site, CRM) and back-end systems (WMS, OMS) to enhance efficiency and user satisfaction.
• Identified opportunities to automate manual processes within order fulfillment, inventory tracking, and customer service, significantly reducing human error and operational overhead.

Mobile Apps

• Led the design and development of responsive mobile apps, ensuring they functioned seamlessly across multiple devices, operating systems (iOS and Android), and screen sizes.
• Collaborated with UI/UX teams to implement touch-friendly controls, ensuring app interfaces were intuitive for users on both smartphones and tablets.
• Managed the end-to-end process of publishing the app on the Google Play Store, including configuring the app’s metadata (e.g., description, screenshots, keywords, etc.), and ensuring compliance with Play Store policies.
• Coordinated app versioning and updates, ensuring that all builds passed Google's app review and that any post-launch issues were addressed in a timely manner.
• Integrated Google Play services (such as In-app purchases, Firebase, Analytics, Push Notifications) to enhance app functionality and improve user engagement.
• Managed and optimized the Play Store listing for SEO (Search Engine Optimization), ensuring the app received maximum visibility and downloads.
• Analyzed app store analytics (using Google Play Console) to track downloads, user ratings, and app performance metrics, making improvements based on user feedback.

• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Conducted regular content audits to identify gaps and redundancies of content.
• Worked with art directors to create dynamic websites.
• Conceptualized, planned and executed original designs for wide range of website properties.
• Monitored project progress, identified risks and took corrective action as needed.
• Verified quality of deliverables and conformance to specifications before submitting to clients.
• Led the successful implementation of a CRM solution (e.g., Salesforce, HubSpot) for a customer-centric organization.
• Managed data migration, ensuring seamless transfer of over 50,000 customer records with minimal errors.
• Coordinated cross-functional teams, including sales, marketing, and customer support, to ensure alignment on CRM goals.
• Integrated CRM with other tools (e.g., marketing automation) to create a seamless experience across departments.
• Led email marketing, WhatsApp & SMS marketing for lead generation
• CRM integrations with marketing automation tools (e.g., MailChimp, sendgrid )
• Monitored system performance, troubleshot issues, and recommended improvements to ensure optimal functionality.

• Developed and managed content calendar to meet deadlines and engagement goals.
• Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
• Used content management system to analyze user engagement and website traffic metrics.
• Worked closely with design team to create visually appealing graphics that complemented written content.
• Monitored website analytics and metrics to track content performance and identify areas of improvement.
• Approved, reviewed and edited content flowing to website.
• Conducted regular content audits to identify gaps and redundancies of content.
• Improved social media presence by curating shareable content that generated increased followers and engagement.
• Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
• Trained support staff in site implementation, updating and maintenance procedures.
• Troubleshot issues with websites and fixed scripting and use issues.
• Worked with art directors to create dynamic websites.
• Monitored systems for intrusions or denial of service attacks and reported security breaches to appropriate personnel.