Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Kaushal Bhatt

Kaushal Bhatt

Pharmaceutical Marketing | Brand Insights
Hyderabad

Summary

A passionate and driven professional with 10 years of experience in the pharmaceutical industry, specializing in marketing, insights, and analytics. Expertise in effectively leading multidisciplinary teams, demonstrating a professional outlook and unwavering integrity. Recognized for a continuous learning mindset and exceptional organizational abilities.

Overview

9
9
years of professional experience
6
6
years of post-secondary education
4
4
Certifications

Work History

Manager, Insights & Marketing

Sandoz
Hyderabad
2023.07 - Current
  • Devised marketing initiatives for HYRIMOZ®, ERELZI®, and ZESSLY® (Immunology biosimilar portfolio) for Region Europe market
  • Led the region Europe launch planning and commercial activities for Ustekinumab biosimilar launch
  • Developed yearly strategic Sandoz Way brand plan to drive the Immunology portfolio growth
  • Facilitated Multi-Channel Engagement workshops enabling Sandoz region Europe to optimize the customer engagement

Manager, Brand Insights

Novartis
Hyderabad
2020.02 - 2023.06
  • Led the Global integrated product strategy creation for XOLAIR® and ENERZAIR® BREEZHALER® family to increase brand growth and market share
  • Developed a comprehensive launch readiness review framework that improved ENERZAIR launch efficiency and enhanced Global-Country team collaboration
  • Conducted country workshops that led to the generation of actionable competitive insights, subsequently informing the development of a highly effective strategic plan
  • Facilitated quarterly leadership business reviews for the Respiratory franchise to evaluate the performance and find growth avenues

Product Manager

Abbott
Mumbai
2018.09 - 2020.01
  • Led the strategic marketing and execution for the primary care portfolio, which includes AQUAVIRON®, LUNABET®, and ASCABIOL® driving growth and market impact
  • Spearheaded the successful launch of AQUAVIRON® Capsules, effectively targeting untapped potential in the testosterone market and driving market penetration
  • Designed unique patient support program "NISHCHAY" for fungal infeciton patients and patient awareness initiative "SPEAK UP" for Hypogonadism awareness
  • Managed brand management activities encompassing brand P&L, demand planning, field campaign roll outs, and quarterly operational plannings

Senior Therapy Executive

Intas
Ahmedabad
2016.12 - 2018.08
  • Steered the strategic marketing and execution efforts for MONIT GTN®, AMTAS M®/AMTAST AT®
  • Started unique sales team recognition platforms in quarterly meetings (Gems of Xenith) to motivate sales colleagues
  • Successfully conducted Cross-CONNECT and I-Konnect seminars with sales team collaboration, fostering professional development and knowledge sharing among HCPs
  • Successfully managed initiatives such as "Face the Examiners" for residents to enhance knowledge among emerging customers

Assistant Product Manager

Sun Pharma
Mumbai
2014.06 - 2016.11
  • Managed the marketing activities for ETOSHINE®, MEBIZ SR® and SONATA® portfolio of Gastroenterology & Orthopedic division
  • Responsible for Pre-launch activities for probiotics brand SONATA®(S.Boulardii probiotic)
  • Executed pioneering digital projects including the successful implementation and scaling of the “GI Update” and “Ortho Resource” HCP portals to enhance digital engagement
  • Spearheaded numerous marketing campaigns and digital initiatives to drive portfolio and divisional sales/profitability

Education

MBA (Pharma) -

NIPER
Mohali
2012.07 - 2014.06

Bachelor of Pharmacy -

Nirma University
Ahmedbad, India
2008.07 - 2012.05

Skills

Brand Management and Pharmaceutical Marketing

Brand Launch

Digital Marketing and Omnichannel Customer Engagement

Data Analytics and Data Visualization

Facilitation and Storytelling skills

Certification

Certification in Digital Marketing, NMIMS

Timeline

Manager, Insights & Marketing

Sandoz
2023.07 - Current

Excel skills for data analytics and Visualization – Macquarie University

2023-01

Drug development and product management – UC San Diego

2022-11

Modern Marketing Certification from General Assembly

2022-08

Manager, Brand Insights

Novartis
2020.02 - 2023.06

Product Manager

Abbott
2018.09 - 2020.01

Certification in Digital Marketing, NMIMS

2017-07

Senior Therapy Executive

Intas
2016.12 - 2018.08

Assistant Product Manager

Sun Pharma
2014.06 - 2016.11

MBA (Pharma) -

NIPER
2012.07 - 2014.06

Bachelor of Pharmacy -

Nirma University
2008.07 - 2012.05

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Kaushal BhattPharmaceutical Marketing | Brand Insights