Dedicated Mar-com professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Hi, I’m
Kaushik Karmakar
Marketing and Communitions
Kolkata
Summary
Overview
16
years of professional experience
3
Languages
Work History
Denave India Pvt. Ltd.
State Manager (Hindustan Unilever Limited)
3 2022 - 05.2024
Job overview
- Managed the RWA (Society) Activity for Hindustan Unilever Limited
- Tracking the Stock Purchase Bills and checking with the sales done by the Vendors
- Doing Recce of the Societies at least a week before the activation and ensuring it goes according to the given SOP
- Having a control over the Vendor and guiding them for a proper and smooth execution
- Checking and validating the RWA Receipts received by the vendor and sending it to the concern department for the clearance of the same
- Maintain a proper hygiene for the ongoing activity and ensuring the collaterals used as the given SOP
- Selecting and train the promoters who the vendors are using for the RWA activity.
- Managed and guided team through daily and special project work.
- Fostered a positive work environment that promoted collaboration, teamwork, creativity, innovation amongst employees.
CPM India Sales And Marketing Pvt. Ltd.
Area Manager (GCPL)
09.2021 - 02.2022
Job overview
- Headed the Visual Merchandising activity for entire east for Godrej Consumer Products limited.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Leading and implementing channel specific marketing strategies and plans for assigned retail outlets
- Leading activation programs with partners to improve brand visibility
- Checking the Merchandiser’s PJP and to track it’s been adhered strictly
- Checking the Supervisor’s PJP and to track it’s been adhered strictly
- Train the Visual Merchandisers on Different types of Executions and sharing knowledge about the current/changed retail planogram
- Visiting the points of outlets regularly to ensure that the brand is visible, and guidelines are respected
- Follow up with the Field Officers and the Area Sales Managers for new outlets or for any problem in the market
- Building a healthy relation with retail outlets to control the hazards in the retail execution at market.
Denave India Pvt. Ltd.
Area Operation (Nokia Mobiles)
09.2017 - 08.2021
Job overview
- Ensuring brand’s equity is nurtured & nourished in keeping with strategic objectives for HMD Gobal Oy (Nokia Mobiles)
- Assists in developing and executes the marketing & branding strategy to improve market share and reach
- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand
- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the in keeping with the above identity
- Develops annual plans and budgets for the brand
- Keep track of all marketing related expenditures vis-à-vis budgets
- Guidance to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities)
- Monitors, tracks & evaluates market & competitive dynamics
- Negotiation with vendors for printing of POS materials and for the BTL activities
- Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team
- Assists in developing market entry strategy for previously untapped geographies based on market intelligence
- Monitor and track of performance of product based on specified criteria
- Undertake all market research for obtaining feedback on various aspects of the brand Developing Events & Exhibitions, Branding Events & Collateral Creation& other BTL activities - Road Shows, Mall Activities, Canopy Activity, Hi-Land Promotions, Channel Meets, Retail Merchandizing, etc
- Co-coordinating with creative agency/ in-house creative department for designing of promotional collaterals.
V5 Global Services
Regional Supervisor (Gionee Mobiles)
09.2016 - 08.2017
Job overview
- Looking after the entire team of Auditors of East & North East India who goes into the market to do Hygiene Audit
- Looking after the Level 1 maintenance of the Gionee Marketing Assets
- Assigning list which contains 4500 stores to the individual Auditors
- Getting the requisitions of Visibility Materials from the Retailers which sell Gionee Mobiles
- Making the Offline Reports and PowerPoint Presentations and sending it to the HO on daily basis
- I have to keep the track that not even a single from the Retailers complain misses out from our side
- I have to make sure that my team visits at least twice per store.
Team Lease
Trade Marketing Supervisor (USHA International)
04.2013 - 08.2016
Job overview
- Having a great relationship with the Dealers and Retailers to take orders on behalf of the Product in-charge alongside the Area Executives
- Taking down the Daily Sales Figure from the ISP and LASMs and sending it to the Regional and Head Office in a proper format
- Evaluating the performance and giving training to the team members
- Looking after the BTL Activities like Mall Activities, Leafleting, Product Launching Activities, Live demonstrations, etc
- Looking after marketing activities like Pole Kiosk, Banners and Hoardings and Umbrella marketing, etc
- Taking care of Branding like Signage, Show Windows, fixing of SIS and Flanges, etc.
Adecco
Quality Control Officer (ITC Limited)
10.2010 - 03.2013
Job overview
- As a State in Charge I had to supervise the Home to Home activities and Modern Trade of the brand Vivel for entire West Bengal, North East and Orissa
- To control the entire Home to Home projects for the region allotted to me
- Recruiting and giving trainings to the field promoters and the brand promoters
- To analysis with proper MIS and EOD reports of each promoter and track their performance
- I had to keep the track of every incoming and outgoing stock with the help of the Agency and ensure that the bills are cleared properly and following the same with the WDs and the Area Executives
- Keep a track so that the product doesn’t go to retail or wholesale market
- Had to plan with the Vendors about the number of calls that can be done in a particular place
- Keeping track of day to day sales through Big Bazar and Spencers
- Keeping track of competitions sales and offer
- Looking after the visibility of the shelves and the racks and decorating it through proper merchandising
- Updating the stores about the new scheme and offers.
Adecco
Team Manager (Tata Indicom)
07.2006 - 06.2010
Job overview
- As a Team Manager for a DSA (DIRECT SELLING ASSOCIATES) of Tata Indicom my job responsibility was to head a sales team of around 30 sales people
- I had to look after them like a guardian and I had to keep the track of their sales number in every single hour or as was directed by my Channel Manager
- I also had to ensure about the fulfillment of the target that was being allotted to my team or to every single individuals of my team so that at least 75% of the targeted number would have completed
- I had won few sales rewards for being a good TM and even few times for achieving my targets.
Education
Karnataka State Open UniversityDistance
BBA from Marketing
11.2010
University Overview
- Final Grade: 67%
St. Paul's Mission SchoolKolkata, India
ISC
04.2001
University Overview
- Final Grade: 48%
St. Paul's Mission SchoolKolkata
High School Diploma
04.2001 - 04.1999
University Overview
- Final Grade: 58%
Skills
Positive Attitude
Timeline
Area Manager (GCPL)
CPM India Sales And Marketing Pvt. Ltd.
09.2021 - 02.2022
Area Operation (Nokia Mobiles)
Denave India Pvt. Ltd.
09.2017 - 08.2021
Regional Supervisor (Gionee Mobiles)
V5 Global Services
09.2016 - 08.2017
Trade Marketing Supervisor (USHA International)
Team Lease
04.2013 - 08.2016
Quality Control Officer (ITC Limited)
Adecco
10.2010 - 03.2013
Team Manager (Tata Indicom)
Adecco
07.2006 - 06.2010
St. Paul's Mission School
High School Diploma
04.2001 - 04.1999
State Manager (Hindustan Unilever Limited)
Denave India Pvt. Ltd.
3 2022 - 05.2024
Karnataka State Open University
BBA from Marketing
04.2010
St. Paul's Mission School
ISC
04.2001