Kaushik Kishore
Customer marketing and Commercial Excellence
Gurgaon
Summary
Dynamic sales and marketing professional with a proven track record of driving results across diverse assignments at Haleon and J&J Consumer Health. Experience at Udaan honed the ability to unlock value swiftly, demonstrating agility in fast-paced environments. A collaborative team player consistently delivers exceptional outcomes while thriving under pressure. Committed to leveraging expertise to contribute to organizational success.
Overview
12
12
years of professional experience
Work History
Comex and Customer Marketing
Haleon
09.2023 - Current
- Accountable for Customer Marketing and Commercial Excellence for North and Central regions.
- Set up the Customer Marketing function at Haleon when I joined the West Region from scratch.
- Met or exceeded NPI targets for two consecutive years through the Perfect Punches.
- Executed over 200,000 relationship windows in six months, leading to better repeats and growth.
- Setup visibility audits: Onboarding the vendor, and setting up audit mechanics.
Category Management- Personal Care
Udaan
04.2022 - 05.2023
- Responsible for GMV and gross margins of 250 Cr annually for personal care – direct sourcing.
- Launched Platinum Program (FMCG) - Udaan’s flagship program for new launches for challenger brands.
- Awarded the best Senior Category Manager and received the highest rating for the year.
- Worked effectively in fast-paced environments.
Shopper Marketing
Johnson & Johnson
03.2021 - 04.2022
- Shopper Marketing across Wholesale, C&C, and E-B2B (Jiomart and Udaan) channels at J&J Consumer.
- Boosted customer satisfaction and decreased costs with implementation of Delightful Digital Redemption program
- Tailored 5P model in UP, resulting in 600 bps market share growth within 3 months
Area Sales Manager
Johnson & Johnson
01.2019 - 02.2021
- Leading a team of 10 direct roll and over 100 indirect role people for an annual business of over 100 crore.
- Grew by 5% in 2019, against a North Branch growth of 3%, and India growth of 7%.
- Launched SMS-based direct communication to program outlets that led to improved target hit rates.
- Piloted Salesman Direct Incentive Program and O-Range got rolled out nationally.
- Inducted 5 out of 6 new direct reports into the team. The team bagged 50% of the awards in the North Region.
Marketing
SC Johnson
09.2018 - 01.2019
- Achieved the highest-ever MS of Mini-Aerosols since the launch in the first month of the assignment.
- Assisted the brand team in a successful re-launch of Baygon aerosols.
Area Sales Manager
SC Johnson
09.2017 - 09.2018
- Led a team of 6 direct and 40+ indirect sales personnel for an annual business of over 63 crore in the Punjab and Jammu & Kashmir area.
- Trained and mentored three new team members. One of the team members was offered the role of Area Manager after two years.
- 75% of distributors achieved Power Rewards, an internal distributor rewarding system, and reduced distributor attrition rate.
- Implementation of the Distributor Management System in a record time of 3 months—fastest in SCJ India.
- Trained and educated field force in SFA usage and achieved 0 to 100% SFA-billed retailers in 11 months.
- Growth in overall business by 5.4% as compared to India's growth of 2% and the region's growth of 3.5%.
Management Trainee
SC Johnson
06.2017 - 08.2017
- Successfully completed sales stints-EFF, ISR, TSI, SO across Kolkata Metro & Suburban Areas
MBA- Intern
Tata Administrative Services
04.2016 - 05.2016
- Highest possible rating "I-Far exceeded all expectations" during final project review stage
- Established and launched rewards program within 2 weeks, elevating customer retention rate
Junior Manager
Vizag Steel
08.2013 - 05.2015
- Led a team of 60 (45 non-executives and 15 contractual) working in the production unit.
- Coordinating with five upstream, downstream units, and quality control to maintain continuous production.
- Played a pivotal role in the brownfield expansion of the company to double the steel production capacity by:
- Commissioned LD-1 (150 T capacity) to produce the first-ever batch of steel in the new plant.
- Cost savings of above INR 20 Cr through improving converter lining life from 509 heats to over 1,800 heats.
- Appreciated by GM for restoring production after a major breakdown in the Hudhud cyclone.
Education
MBA - Marketing Management
IIM-A
Ahmedabad, India 04.2001 -
B. Tech. - Metallurgical & Materials Engg.
NIT-Durgapur
01.2013
XII-ICSE Board - undefined
HTS Jamshedpur
01.2009
X-ICSE Board - undefined
HTS Jamshedpur
01.2007
Skills
Sales strategy
Category growth
B2B sales
Social media campaigns
Promotional planning
Analytics reporting
Merchandising strategy
Teamwork and collaboration
EXTRACURRICULAR ACHIEVEMENTS
Table Tennis: POC & Runners up: Shaurya-16 | Runners up: Sangharsh-15 an Inter-IIM sports meet Won Gold Medal at school,
Represented district in Jharkhand TT tournament Fests & Competitions
Tata Business Leadership Awards-Big Data: 2nd Runners up with INR 25000 cash prize
Strategia’16- Inter IIM Strategy competition at IIM-L: 2nd with INR 10000 cash prize
Steelathon- Tata Steel: Among top 5 finalists for the campus rounds in strategy case Composit-IIT Kharagpur:
Third position in the technical event held at IIT-K Hyperloop One Global Challenge
Jagriti Yatra: Underwent a 15 day train journey to learn from entrepreneurs across 8 different fields
Publications
Medium.com: The Who and What of the Idea Landscape in India- goo.gl/S6bxZJ
SCHOLASTIC ACHIEVEMENTS
- Ranks & Selections: AIR-64: GATE-2013, 99.82 percentile: IIFT’15, 99.35 percentile: DM section in XAT’15
- Admission offers from IIM-A,B,C,L,K,I | Job offers from JSW & Tata Motors
- Awards & Merit Scholarships: OPEMS awardee: 1 among 700 students at NIT to receive INR 80000 based on merit
- Ministry of Steel Scholar: Awarded to 5/6 students in Metallurgy department at NIT
- TATA MOTORS Golden Jubilee Scholarship: 4 consecutive times during undergrad
- “Scholar of the Year” award by Telco Co-operative Society Limited in Class X & Class XII
- 2 Academic Excellence awards by Indian Institute of Metals, JH Tarapore Foundation
Accomplishments
2025 Haleon Excellence Award- Q1
2024 Haleon Excellence Award- Q1
Best Senior Category Manager Award at Udaan
Fastest Promotion in J&J from ASM to Shopper Marketing
Hobbies and Interests
Toastmaster, Avid traveler, Data Analytics enthusiast, Practicing Yoga daily
Timeline
Comex and Customer Marketing
Haleon
09.2023 - Current
Category Management- Personal Care
Udaan
04.2022 - 05.2023
Shopper Marketing
Johnson & Johnson
03.2021 - 04.2022
Area Sales Manager
Johnson & Johnson
01.2019 - 02.2021
Marketing
SC Johnson
09.2018 - 01.2019
Area Sales Manager
SC Johnson
09.2017 - 09.2018
Management Trainee
SC Johnson
06.2017 - 08.2017
MBA- Intern
Tata Administrative Services
04.2016 - 05.2016
Junior Manager
Vizag Steel
08.2013 - 05.2015
MBA - Marketing Management
IIM-A
04.2001 -
XII-ICSE Board - undefined
HTS Jamshedpur
X-ICSE Board - undefined
HTS Jamshedpur
B. Tech. - Metallurgical & Materials Engg.
NIT-Durgapur