Summary
Overview
Work History
Education
Skills
EXTRACURRICULAR ACHIEVEMENTS
Publications
SCHOLASTIC ACHIEVEMENTS
Accomplishments
Hobbies and Interests
Timeline
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Kaushik Kishore

Kaushik Kishore

Customer marketing and Commercial Excellence
Gurgaon

Summary

Dynamic sales and marketing professional with a proven track record of driving results across diverse assignments at Haleon and J&J Consumer Health. Experience at Udaan honed the ability to unlock value swiftly, demonstrating agility in fast-paced environments. A collaborative team player consistently delivers exceptional outcomes while thriving under pressure. Committed to leveraging expertise to contribute to organizational success.

Overview

12
12
years of professional experience

Work History

Comex and Customer Marketing

Haleon
09.2023 - Current
  • Accountable for Customer Marketing and Commercial Excellence for North and Central regions.
  • Set up the Customer Marketing function at Haleon when I joined the West Region from scratch.
  • Met or exceeded NPI targets for two consecutive years through the Perfect Punches.
  • Executed over 200,000 relationship windows in six months, leading to better repeats and growth.
  • Setup visibility audits: Onboarding the vendor, and setting up audit mechanics.

Category Management- Personal Care

Udaan
04.2022 - 05.2023
  • Responsible for GMV and gross margins of 250 Cr annually for personal care – direct sourcing.
  • Launched Platinum Program (FMCG) - Udaan’s flagship program for new launches for challenger brands.
  • Awarded the best Senior Category Manager and received the highest rating for the year.
  • Worked effectively in fast-paced environments.

Shopper Marketing

Johnson & Johnson
03.2021 - 04.2022
  • Shopper Marketing across Wholesale, C&C, and E-B2B (Jiomart and Udaan) channels at J&J Consumer.
  • Boosted customer satisfaction and decreased costs with implementation of Delightful Digital Redemption program
  • Tailored 5P model in UP, resulting in 600 bps market share growth within 3 months

Area Sales Manager

Johnson & Johnson
01.2019 - 02.2021
  • Leading a team of 10 direct roll and over 100 indirect role people for an annual business of over 100 crore.
  • Grew by 5% in 2019, against a North Branch growth of 3%, and India growth of 7%.
  • Launched SMS-based direct communication to program outlets that led to improved target hit rates.
  • Piloted Salesman Direct Incentive Program and O-Range got rolled out nationally.
  • Inducted 5 out of 6 new direct reports into the team. The team bagged 50% of the awards in the North Region.

Marketing

SC Johnson
09.2018 - 01.2019
  • Achieved the highest-ever MS of Mini-Aerosols since the launch in the first month of the assignment.
  • Assisted the brand team in a successful re-launch of Baygon aerosols.

Area Sales Manager

SC Johnson
09.2017 - 09.2018
  • Led a team of 6 direct and 40+ indirect sales personnel for an annual business of over 63 crore in the Punjab and Jammu & Kashmir area.
  • Trained and mentored three new team members. One of the team members was offered the role of Area Manager after two years.
  • 75% of distributors achieved Power Rewards, an internal distributor rewarding system, and reduced distributor attrition rate.
  • Implementation of the Distributor Management System in a record time of 3 months—fastest in SCJ India.
  • Trained and educated field force in SFA usage and achieved 0 to 100% SFA-billed retailers in 11 months.
  • Growth in overall business by 5.4% as compared to India's growth of 2% and the region's growth of 3.5%.

Management Trainee

SC Johnson
06.2017 - 08.2017
  • Successfully completed sales stints-EFF, ISR, TSI, SO across Kolkata Metro & Suburban Areas

MBA- Intern

Tata Administrative Services
04.2016 - 05.2016
  • Highest possible rating "I-Far exceeded all expectations" during final project review stage
  • Established and launched rewards program within 2 weeks, elevating customer retention rate

Junior Manager

Vizag Steel
08.2013 - 05.2015
  • Led a team of 60 (45 non-executives and 15 contractual) working in the production unit.
  • Coordinating with five upstream, downstream units, and quality control to maintain continuous production.
  • Played a pivotal role in the brownfield expansion of the company to double the steel production capacity by:
  • Commissioned LD-1 (150 T capacity) to produce the first-ever batch of steel in the new plant.
  • Cost savings of above INR 20 Cr through improving converter lining life from 509 heats to over 1,800 heats.
  • Appreciated by GM for restoring production after a major breakdown in the Hudhud cyclone.

Education

MBA - Marketing Management

IIM-A
Ahmedabad, India
04.2001 -

B. Tech. - Metallurgical & Materials Engg.

NIT-Durgapur
01.2013

XII-ICSE Board - undefined

HTS Jamshedpur
01.2009

X-ICSE Board - undefined

HTS Jamshedpur
01.2007

Skills

    Sales strategy

    Category growth

    B2B sales

    Social media campaigns

    Promotional planning

    Analytics reporting

    Merchandising strategy

    Teamwork and collaboration

EXTRACURRICULAR ACHIEVEMENTS

Table Tennis: POC & Runners up: Shaurya-16 | Runners up: Sangharsh-15 an Inter-IIM sports meet Won Gold Medal at school, 

Represented district in Jharkhand TT tournament Fests & Competitions

Tata Business Leadership Awards-Big Data: 2nd Runners up with INR 25000 cash prize 

Strategia’16- Inter IIM Strategy competition at IIM-L: 2nd with INR 10000 cash prize 

Steelathon- Tata Steel: Among top 5 finalists for the campus rounds in strategy case Composit-IIT Kharagpur: 

Third position in the technical event held at IIT-K Hyperloop One Global Challenge 

 Jagriti Yatra: Underwent a 15 day train journey to learn from entrepreneurs across 8 different fields

Publications

Medium.com: The Who and What of the Idea Landscape in India- goo.gl/S6bxZJ

SCHOLASTIC ACHIEVEMENTS

  • Ranks & Selections: AIR-64: GATE-2013, 99.82 percentile: IIFT’15, 99.35 percentile: DM section in XAT’15
  • Admission offers from IIM-A,B,C,L,K,I | Job offers from JSW & Tata Motors
  • Awards & Merit Scholarships: OPEMS awardee: 1 among 700 students at NIT to receive INR 80000 based on merit
  • Ministry of Steel Scholar: Awarded to 5/6 students in Metallurgy department at NIT
  • TATA MOTORS Golden Jubilee Scholarship: 4 consecutive times during undergrad
  • “Scholar of the Year” award by Telco Co-operative Society Limited in Class X & Class XII
  • 2 Academic Excellence awards by Indian Institute of Metals, JH Tarapore Foundation

Accomplishments

    2025 Haleon Excellence Award- Q1

    2024 Haleon Excellence Award- Q1

    Best Senior Category Manager Award at Udaan

    Fastest Promotion in J&J from ASM to Shopper Marketing

Hobbies and Interests

Toastmaster, Avid traveler, Data Analytics enthusiast, Practicing Yoga daily

Timeline

Comex and Customer Marketing

Haleon
09.2023 - Current

Category Management- Personal Care

Udaan
04.2022 - 05.2023

Shopper Marketing

Johnson & Johnson
03.2021 - 04.2022

Area Sales Manager

Johnson & Johnson
01.2019 - 02.2021

Marketing

SC Johnson
09.2018 - 01.2019

Area Sales Manager

SC Johnson
09.2017 - 09.2018

Management Trainee

SC Johnson
06.2017 - 08.2017

MBA- Intern

Tata Administrative Services
04.2016 - 05.2016

Junior Manager

Vizag Steel
08.2013 - 05.2015

MBA - Marketing Management

IIM-A
04.2001 -

XII-ICSE Board - undefined

HTS Jamshedpur

X-ICSE Board - undefined

HTS Jamshedpur

B. Tech. - Metallurgical & Materials Engg.

NIT-Durgapur
Kaushik KishoreCustomer marketing and Commercial Excellence