Kaustabh Bhattacharya
Bangalore
Summary
Ambitious, organized, and detail-oriented Campaign Specialist/QA with experience in building, QA, testing, and deploying email campaigns. Proven track record in managing end-to-end campaign processes, ensuring timely delivery, and maintaining high-quality standards. Responsys and Eloqua Certified Marketing Professional. Determined to leverage my skills to their fullest potential, in order to contribute to the success of the organization, while continuously enhancing my own capabilities. Actively looking for opportunities in Bengaluru.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Expert Service Associate
Oracle
Bangalore
09.2022 - Current
- Leading the coordination of email marketing campaigns using Oracle’s marketing platform, Responsys.
- Crafting, assessing, and implementing email campaigns to enhance client engagement.
- Providing ongoing client support for all campaign-related activities, ensuring client satisfaction, and successful campaign execution.
- Collaborating extensively with clients like DSW (Designer Brands Inc.), Gerber Life, Santander Bank, and Michael Kors to understand their marketing goals, and translate them into impactful email campaigns.
- Employing fundamental HTML/CSS proficiency to optimize email campaign design, functionality, and troubleshooting.
- Displaying adeptness in Quality Assurance, diligently reviewing campaign assets, content, and final email proofs to uphold high standards of accuracy and effectiveness.
- Performing litmus testing to verify email campaign compatibility across diverse email clients and devices, enhancing user experience and engagement.
- Monitoring campaign performance, analyzing essential metrics, and providing clients with valuable insights to foster continuous improvement and optimization.
- Handling multiple projects simultaneously, ensuring timely delivery, high quality, and alignment with client objectives.
- Providing training sessions for new team members, ensuring their seamless integration into the team.
- Acknowledged by management for exceptional organizational skills, multitasking, and efficiency.
Education
MBA - Marketing
CMS Business School
Bangalore06-2022
Bachelor of Science - Hotel Management
Institute of Hotel Management
Kolkata05-2017
Skills
- Campaign Management
- Email marketing
- SQL
- Filter creations
- Basic HTML and CSS troubleshooting
- Quality Assurance
- Litmus Testing Proficiency
- Project Management
- Cross-functional collaboration
- Account Management
- Client support and communication
- Documentation and knowledge sharing
- Continuous learning and professional development
Certification
- Responsys Marketing Platform 2024 Certified Implementation Professional, Oracle
- Eloqua Marketing Platform 2024 Certified Implementation Professional, Oracle
Timeline
Expert Service Associate
Oracle
09.2022 - Current
MBA - Marketing
CMS Business School
Bachelor of Science - Hotel Management
Institute of Hotel Management
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