Summary
Overview
Work History
Education
Skills
Key Tools
Timeline
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Kaustav Roy

Bangalore

Summary

Experienced Marketing Operations and Campaign Specialist with 5+ years in the software industry. Skilled in marketing automation, email marketing, and campaign management. Proven ability to enhance conversion rates, optimize strategies, and manage global campaigns effectively. Strong data-driven approach to improve ROI and streamline marketing operations.

Overview

6
6
years of professional experience

Work History

Senior Associate - Marketing Operations

BrowserStack
04.2023 - Current
  • Automated paid ad leads sync with the marketing tech stack using Zapier, reducing confirmation delays and boosting webinar attendance from 9% to 14%.
  • Established automated evergreen nurture campaigns on MailChimp with Zapier and BigQuery, enabling dynamic long-term engagement programs.
  • Enhanced Jira ticket management with advanced automation for Campaign Ops, ensuring real-time handling of escalations, approvals, and SLA measurements. Reduced average turnaround from 4 days to 2 days and cut escalations by 90%.
  • Developed a centralized Campaign Ops dashboard for better transparency and capacity planning, consolidating key KPIs and creating internal campaign benchmarks.
  • Supported campaign operations including event initiatives and email campaigns across various marketing teams, such as ABM, Product Marketing, DevRel, and Event Marketing.
  • Delivered end-to-end 250+ ABM events, significantly influencing the annual marketing pipeline. Introduced spam checks and bot click detection for email campaigns, improving governance and performance metrics.
  • Redesigned the monthly newsletter workflow, reducing development and launch effort from 6 working days to 8 hours.

Marketing Campaigns Specialist

Freshworks
03.2022 - 03.2023
  • Led end-to-end lead campaign operations for two major global marketing events.
  • Reduced email campaign launch time by 72 hours.
  • Boosted conversion rates for high-value pages by 25% through Optimizely A/B testing.
  • Improved overall campaign quality and output by eliminating 100+ redundant nurture campaigns with data-driven insights.
  • Accelerated landing page creation, cutting turnaround time from 5 days to 3 days.
  • Integrated and tested three major tools within the marketing tech stack to ensure seamless operations.

Marketing Operations Specialist

Soroco
05.2018 - 03.2022
  • Spearheaded the implementation of the Marketing and Sales tech stack, establishing a robust Marketing Operations function.
  • Executed comprehensive database validation to enhance email deliverability, ensure data governance, and enable precise segmentation for buyer personas and target accounts.
  • Automated lead processing and transfer to sales through Salesforce workflows and automation rules, significantly reducing response times.
  • Collaborated with Marketing and Sales teams to design, execute, and analyze highly segmented multi-channel campaigns.
  • Developed and managed digital assets, including landing pages, lead generation forms, and email campaigns.
  • Coordinated email campaigns across North America, Europe, APAC, and Latin America, working closely with business stakeholders.
  • Enhanced email campaign performance using dynamic content and personalization techniques.
  • Produced monthly and quarterly campaign reports, recommending and implementing strategic improvements based on insights.
  • Configured and managed field mappings, integrations, and data flow between Salesforce, Pardot, and other marketing tools.
  • Led two corporate website iterations, coordinating with developers and stakeholders to ensure seamless completion and launch.
  • Aligned and integrated web assets with the marketing platform, implementing a no-code web framework for seamless creation of campaign landing pages and web forms.

Education

PGDM in Multimedia Journalism -

Indian Institute of Journalism & New Media
Bangalore, India
04.2018

B.A. (Hons) in History -

Presidency University
Kolkata, India
04.2016

Class XII (ISC) -

Julien Day School
Kolkata, India
04.2013

Skills

  • Marketing Automation Campaign Management Lead Scoring Lead Life Cycle Management
  • Marketing Attribution Database Management Marketing Dashboard Reporting and Analytics
  • Comprehensive assessment, procurement, and seamless integration of marketing technology
  • A/B Testing Landing Pages/Microsites Webinar Management End-to-end email marketing

Key Tools

  • SalesForce | HubSpot | Pardot | MailChimp | FreshMarketer
  • Optimizely | VWO
  • WordPress | Strapi | ApostropheCMS
  • Zapier | Jira | Jira Automation/Workflow | Trello | Notion
  • Google Analytics | Tag Manager | Hotjar
  • SQL | BigQuery | Looker
  • Zoom | GotoWebinar | BigMarker
  • Google Ads | LinkedIn Ads | Meta Ads
  • HTML | CSS | JS

Timeline

Senior Associate - Marketing Operations

BrowserStack
04.2023 - Current

Marketing Campaigns Specialist

Freshworks
03.2022 - 03.2023

Marketing Operations Specialist

Soroco
05.2018 - 03.2022

PGDM in Multimedia Journalism -

Indian Institute of Journalism & New Media

B.A. (Hons) in History -

Presidency University

Class XII (ISC) -

Julien Day School

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