English, Hindi, Marathi
Kaustubh Hinge
Business Growth
Pune,MH
Summary
Seasoned Engineering professional with MBA in marketing with 20 years of hands-on leadership experience in Data-Driven Marketing, Corporate Strategy, Market Intelligence, GTM, NPD, STP Strategies, and Business Consulting.
Professional marketer with strong background in strategic planning, brand management, and digital marketing. Known for fostering team collaboration and driving successful campaigns. Adaptable and reliable, excelling under changing market conditions. Skilled in stakeholder engagement, budget management, and performance analytics.
Overview
3
3
20
20
years of professional experience
3
3
New Market Ventures
2
2
Products Launched (Concept to Commercialization)
17
17
Market Research Assignments Delivered
23
23
Multi Million Value Deals Closed
Work History
General Manager – Marketing
Dyna Filters India Pvt. Ltd.
06.2024 - Current
- Built and led the Marketing department from scratch, including team hiring and full operations setup.
- Drove product marketing, market research, competitive benchmarking, and data-driven strategies to improve gross margins, pricing, and bottom-line performance.
- Launched two products, playing central role from conceptualization to market launch.
- Formulating and implementing product AOP, STP strategies. Leading NPD, Product Upgrades: Conceptualization to Market. Ownership of 4Ps of all product verticals and 7Ps of EPC project vertical.
- Implemented ‘Product Cost' based pricing model, CRM system, digital/social media campaigns, ATL/BTL activities, branding, events, and VOC/CSAT surveys.
- Managed product portfolio development, certifications (CE, UL, ISO), key account management, and stakeholder coordination.
Senior Manager
Counterpoint Technology Market Research
09.2023 - 06.2024
- Generated $69K revenue in first 6 months through new account development, cross-selling, and up-selling.
- Onboarded a major Indian conglomerate (first new Indian client in 3 years) while handling EV, Automotive, Mobility, Consumer Electronics, and Smartphone segments.
- Developed sales strategies, P&L responsibility for assigned geography, consultative solutions, and expanded services into new industrial segments.
- (Reason for transition: Company discontinued remote work and required relocation at same compensation.)
Independent Consultant & Managing Partner
Independent Consultant & Shirkes Ventures
08.2019 - 09.2023
- Delivered multiple market research projects in Engineering, Manufacturing, Technology, and Future Mobility, generating INR 22–24 Lacs annual revenue during COVID years.
- Conducted competitive benchmarking, market intelligence, TAM/GAP analysis, commercial due diligence, and GTM strategies. Key projects included contactless payments analysis, In-Mold Electronics GAP study, green mobility insights, and medical device assessments.
- As Managing Partner, built UPVC fenestration division from scratch, achieving INR 4.75 Cr turnover in year 2 and growing team to 17 with full P&L responsibility.
Associate Vice President
Grand View Research
12.2016 - 08.2019
- Expanded operations and team to 8 members; solely managed sales and awarded for the company's largest-ever order.
- Designed cross-selling campaigns, led primary research (questionnaires & insights), and developed self-sustaining outbound lead generation practice.
- Handled end-to-end large-value market research projects, product marketing, newsletters, and full sales funnel, from leads to payment realization.
International Account Manager
MarketsandMarkets
08.2014 - 12.2016
- Managed end-to-end market research projects across Europe and APAC, building client relationships as Single Point of Contact.
- Maximized revenue through account farming, cross-selling, up-selling, proposal development, and customized research content.
Key Accounts Manager
Demag Cranes and Components GmbH
12.2011 - 08.2014
- Served as SPOC for key accounts, developing long-term relationships, rate contracts, and increasing share of wallet and revenue from the allotted Key Accounts.
- Conducted customer presentations, training programs, pricing negotiations, competitor monitoring, and CSI management.
Senior Engineer – Sales & Marketing
Kirby Building Systems India Ltd.
03.2008 - 12.2011
- Drove sales of pre-engineered steel buildings through marketing plans, network building with architects/consultants, market analysis, and techno-commercial proposals.
- Promoted in the second year due to consistent achievement of the KRAs.
Engineer – Special Projects
TAL Mfg Solutions Ltd. (Tata Motors)
06.2007 - 03.2008
- Project planning, site erection & commissioning, vendor management, dispatch, and techno-commercial coordination of the largest export order in the company history and large paint shop projects.
Project Executive
Thermax Surface Coatings (ex-Thermax Division)
06.2006 - 06.2007
- Project planning, site erection & commissioning, vendor management, dispatch, and techno-commercial coordination of large surface treatment and paint shop projects. Completed 10 such large projects in one year.
Education
Executive MBA - Marketing
Department of Management Sciences (PUMBA), Pune University
05-2011
Bachelor of Engineering - Industrial Engineering
Vishwakarma Institute of Technology, Pune University
05-2006
Skills
Business Development Marketing Product Management New Product Development Product Life Cycle Management
Market Research Market Intelligence Competitive Intelligence Strategic Marketing Business Insights, and Project Management
Data-Driven Marketing Market Research & Intelligence GTM Strategies
Competitive Benchmarking Product Portfolio & Pricing CRM Implementation
Digital & Performance Marketing Branding & MARCOM Stakeholder Management
Strategy Formulation and Implementation KRA/KPI Team Building
P&L Accountability New Business Development Cross-Selling & Account Expansion
Voice of Customer (VOC) CSAT Surveys TAM/GAP Analysis
CRM management
Creative direction
Marketing analytics
Advertising management
Customer segmentation
Competitive analysis
Web analytics
Influencer partnerships
Affiliate marketing
Strategic planning
Digital marketing
Social media marketing
Project management
Customer acquisition
Customer relationship management (CRM)
KPI tracking
Marketing campaigns
Marketing campaign development
Brand-building strategies
Partnership development
Competitor analysis
Market data collection
Business development
Market analysis
Campaign management
Brand promotion
Brand development
Corporate communications
SEO optimization
P&L management
Budgeting and allocation
Budget administration
Product development
Partnership marketing
Marketing campaign management
Sales enablement
Program marketing
Collateral creation
Go-to-market strategy development
Web content branding
Content coordination
Teamwork and collaboration
Problem-solving
Time management
Problem-solving abilities
Multitasking Abilities
Reliability
Critical thinking
Content creation
Key Experience
Business Development, Marketing, Product Management, New Product Development, Market Research Market Intelligence, Competitive Intelligence, Strategy, Strategic Marketing, Business Insights, and Project Management.
Timeline
General Manager – Marketing
Dyna Filters India Pvt. Ltd.
06.2024 - Current
Senior Manager
Counterpoint Technology Market Research
09.2023 - 06.2024
Independent Consultant & Managing Partner
Independent Consultant & Shirkes Ventures
08.2019 - 09.2023
Associate Vice President
Grand View Research
12.2016 - 08.2019
International Account Manager
MarketsandMarkets
08.2014 - 12.2016
Key Accounts Manager
Demag Cranes and Components GmbH
12.2011 - 08.2014
Senior Engineer – Sales & Marketing
Kirby Building Systems India Ltd.
03.2008 - 12.2011
Engineer – Special Projects
TAL Mfg Solutions Ltd. (Tata Motors)
06.2007 - 03.2008
Project Executive
Thermax Surface Coatings (ex-Thermax Division)
06.2006 - 06.2007
Executive MBA - Marketing
Department of Management Sciences (PUMBA), Pune University
Bachelor of Engineering - Industrial Engineering
Vishwakarma Institute of Technology, Pune University