Kaustubh Nath
Mumbai
Summary
Performance-driven professional with over 15 years of rich experience in Trade, demonstrating excellence in Key Account Management, Channel Business, and Sales & Distribution System. Proven track record of collaborating with cross-functional teams to drive company goals and developing strategic plans.
Possess a solid understanding of demand planning, stock management, and distribution expansion. Proficient in DG creation through designing promotions & in-store activation, and JMPs. Demonstrated ability to guide teams in formulating impactful sales and marketing strategies and market share gain plans.
Comfortable working in a fast-paced environment, excelling at multitasking, highly organized, and adaptable. Committed to leveraging my skills and experiences to contribute to a dynamic and progressive team.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Trade Category Manager
Hindustan Unilever Limited
Mumbai
03.2023 - Current
- Lead the offline expansion of the Premium Beauty Brand named 'Simple' and 'Love Beauty & Planet'.
- Conducted regular reviews of inventory levels and adjusted purchasing plans accordingly.
- Analyzed sales data to identify opportunities for growth in specific product lines.
- Through the strategic approach, critical use of the key value chains such as logistics, finance, and operations, and on-ground stakeholder management helps to generate revenue worth 8.6 Cr. in 2023, which was ~6% of the portfolio.
- Currently working at a plant-based Wellbeing Brand named 'OZiva,' driving the strategic calls to develop the business at General Trade.
- Reviewed competitor activity in order to stay ahead of industry changes.
Senior Executive (MT)
Hindustan Unilever Limited
Mumbai
07.2018 - 02.2024
- Successfully managed approximately 250 Cr. F&B portfolio with Reliance Retail Ltd. and carried a steady 27% CAGR (L3Y) during the tenure of 2020-’22.
- Effectively launched World No. 1 Mayonnaise brand, Hellmann's, achieved a 6.3% market share within the first 6 months.
- Enrolled Beverage Category dressing with Reliance. Landed several successful JMPs with F&B brands, like Red Label, Taj Mahal, Bru, and Kissan.
- Developed and implemented strategic plans to achieve company objectives.
Executive (MT)
Hindustan Unilever Limited
Mumbai
07.2012 - 06.2018
- Successfully managed 21% MT Retail Volume business during the tenure. Generate business volume worth of ~1150 Cr. through the SAMT(MT Channel Business) along with well-known Regional Chain maned as Kannan, Sarvana, Ratandeep, Vijetha and few more.
- Well organized and execute a lot of In-store and Regional Activations like Onam, Gudi Padwa, Poila Baishak, etc. To generate the volume for the organization and shopper, connect with the brands.
- During 2012-2015, I carried out business with Spencer's Retail Ltd. (RPG Group), drive the volume business worth ~100 Cr. Designed JMPs like Tea Delight, Monsoon Dhamaka to drive volume as well as customer footfall via creating buying occasions.
- Monitored performance metrics to identify potential growth opportunities and recommend strategical approach.
Sales Officer (GT)
Hindustan Unilever Limited
Kolkata
02.2005 - 06.2015
- Rich experience in distribution management, sales, and logistic processes, promotion, and asset management system, and training and development process of the sales team.
- Worked across Eastern India, handled territory over the major towns of Bihar and Odisha. Developed business in diverse segments like F&B and Personal Care.
- During early 2005, worked in Metro Town- Kolkata and effectively handled Lakme (renowned cosmetic brand)business, developed the distribution channel & logistics to generate the revenue.
- Built relationships with key clients through regular contact.
- Maintained accurate records of all sales activities and results.
Officer
Standard Chartered Bank & Benma Inf. (Franchise of LG Electronics)
Kolkata
06.2000 - 11.2004
- Worked on analyzing customer insights, managing data, generating leads to drive company agenda and goals.
- Assist on queries to improve customer satisfaction and retention.
- Lead the team, implement processes to improve operational efficiencies.
- Participated in regular meetings with upper management regarding progress updates on current initiatives.
Education
PGDMM - Marketing
NMIMS
Mumbai09-2020
Bachelor of Science -
Calcutta University
Calcutta01-1997
Skills
- Key Client Relationship Management
- Vendor Relations Supervision
- Demand forecasting
- Proficiency in Data Analysis and Interpretation
- Execution of Marketing Campaigns(JMPs)
- Product Launch & Market Development
- Leadership and People Management
- Promotional planning
Languages
Bengali
First Language
English
Intermediate (B1)
B1
Hindi
Intermediate (B1)
B1
Accomplishments
- CEO Annual Award 2023-‘24
- Best Share Gain Award & ‘Agility Award’ in 2021
- Business Acumen Award in 2020
- Best Activation Award in 2018
- Best Perfect Store Award in 2015
- Best Commercial Hygiene in 2013
- ‘Director’s State Award’ in 2006
Certification
- Leadership Effectiveness Bootcamp 2023-24, March 2024 by STILLWATER
Timeline
Trade Category Manager
Hindustan Unilever Limited
03.2023 - Current
Senior Executive (MT)
Hindustan Unilever Limited
07.2018 - 02.2024
Executive (MT)
Hindustan Unilever Limited
07.2012 - 06.2018
Sales Officer (GT)
Hindustan Unilever Limited
02.2005 - 06.2015
Officer
Standard Chartered Bank & Benma Inf. (Franchise of LG Electronics)
06.2000 - 11.2004
PGDMM - Marketing
NMIMS
Bachelor of Science -
Calcutta University
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