KAUSTAB BANERJEE
BENGALURU
Summary
I'm a marketing professional who's passionate about consumer behaviour and brand development. I have been working on multiple strategic and tactical campaigns across industries such as FMCG, Fashion, Lifestyle and Ecommerce. With prior experience in Consumer Research (Qualitative & Quantitative) and Digital Marketing, I currently work on brand growth, client relations and manage day-to-day operations for my accounts.
Overview
9
9
years of professional experience
Work History
Account Director
Dentsu Webchutney
Bengaluru
01.2022 - Current
- Led and managed various teams successfully across all formats of campaigns (digital and ATL)
- Develop and manage communications in alignment with client brief, goals and audience understanding
- Active participation in research to understand consumer trends, information-seeking behaviour, and usage of new-age mediums
- To assure and ensure the quality of communications developed and executed
- In charge of clutter breaking creatives and innovations in line with client goals
- Encouraging pro activeness in communication basis audience profile and understanding
- Core stakeholder and participant in the creative and strategic process
- To drive business growth - across existing and new businesses
- In charge of revenue growth for the organization.
- Spearheaded initiatives aimed at building awareness through influencer marketing programs.
Brand Leader
McCann Worldwide
Bengaluru
07.2021 - 12.2021
- Worked on brands Flipkart Ecommerce & Furlenco
- Campaigns worked on: India Ka Fashion Capital & Flipkart Big Billion Days.
Group Account Manager
Famous Innovations
Bengaluru
07.2018 - 06.2021
- Ideation and management of marketing campaigns (ATL & BTL) and collateral delivery
- Vendor Management
- Market Research and Strategic Planning for brand building
- Ideation for launch and activation (Brand as well as stores)
- Ideation and Research for new business pitches
- Management for shoots for campaign and fashion look books
- Account Planning: Van Heusen (annual initiatives), Titan Watch SF Rush (Launch Campaign).
Senior Brand Service Executive
FCB Ulka
Bengaluru
10.2015 - 06.2018
- Worked on brand ITC Candyman & Jelimals - Kid's confectionery category
- New Launches
- Cost-effective Packaging Improvements
- Product Relaunches
- In direct Sales Channel - Loyalty Program
- Strategized and developed physical approach to Freebies
- Portfolio Revamp, Repositioning and Relaunch to ensure relevance with growing and evolving TG
- Research - Consumer and Content
- Product Launches & Relaunches
- Celebrity Integrations
- TVC Communication Planning & Execution.
Education
PGDM -
IISWBM
01.2013
BSC in Economics -
St. Xavier's College
01.2010
Skills
- Brand Strategy
- Integrated Marketing
- Social Media Marketing
- Account Management
- Branding & Identity
- Team Management
- Revenue Generation
- Client Relationship
- Ideation & Execution
- Influencer Marketing
Timeline
Account Director
Dentsu Webchutney
01.2022 - Current
Brand Leader
McCann Worldwide
07.2021 - 12.2021
Group Account Manager
Famous Innovations
07.2018 - 06.2021
Senior Brand Service Executive
FCB Ulka
10.2015 - 06.2018
PGDM -
IISWBM
BSC in Economics -
St. Xavier's College
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