Anime
Hi, I’m
Kautilya Upadhyay
Agra
Every problem is a gift—without problems we would not grow.
Tony Robbins
Summary
Passionate marketing pro with a knack for boosting online visibility and engaging audiences. Skilled in SEO and content strategies. Always learning and adapting to stay ahead in the digital game. Ready to bring creativity and results to a dynamic team
Overview
1
year of professional experience
5
years of post-secondary education
Work History
Oswaal BooksAgra, Uttar Pradesh
SEO Executive
04.2024 - Current
Job overview
- Achieved a 50.26% increase in first-quarter revenue through strategic organic search enhancements.
- Elevated 64% of targeted keywords to the top 5 positions in the first quarter.
- Enhanced website authority score by identifying and fixing critical website errors.
- Achieved a 264% increase in collection pages traffic on non-branded keywords in the first quarter compared to the same quarter last year.
- Conduct comprehensive daily audits to identify areas for UI and UX improvements.
- Ensure proper internal linking to enhance navigation and SEO.
- Identify and fix website errors to boost performance and user experience.
- Monitor and optimize keyword rankings to maintain and improve search engine visibility.
EducartAgra, Uttar Pradesh
Digital Marketing Executive
04.2023 - 01.2024
Job overview
- Led a successful initiative to enhance website UX, achieving a 15% reduction in bounce rates by optimizing content relevance and implementing page load time improvements, resulting in a notable increase in user engagement.
- Spearheaded on-page SEO efforts, optimizing content and strategically implementing meta tags, which contributed to an impressive improvement in web rankings from page 2 to Top 3 for over 100 major keywords, showcasing a proven track record of achieving high search engine visibility.
- Achieved a 80% increase in organic traffic by conducting comprehensive SEO audits, competitor research, and identifying keyword optimization opportunities, resulting in the enhancement of web page sitemaps and overall website performance.
- Successfully executed a data-driven link-building strategy, increasing high-quality backlinks by 20%, and conducted regular audits to ensure relevance and quality, demonstrating a proactive approach to maintaining a strong online presence.
- Implemented impactful off-page SEO activities, including social bookmarking, article submission, and strategic guest posting, significantly boosting website visibility and contributing to heightened brand recognition within the industry.
- Utilized advanced SEO tools such as Semrush, Moz, Ubersuggest, Google Analytics, and Search Console to meticulously track and optimize SEO performance, providing actionable insights that led to improved search engine rankings for major keywords and increased organic traffic.
Education
Dayalbagh Educational InstituteAgra
MBA from Marketing
07.2021 - 07.2023
Dayalbagh Educational InstituteAgra
BBA
08.2018 - 07.2021
Achievements
- Volunteer in UN environment program to help people aware of plastic waste (2020)
- Volunteer, NSS Winter camp at DEI (2018)
- Participated in Inter-School Chess Competition, MOON (2017)
Accomplishments
Dissertation on Solar power consultancy (2022-2023) :-
- Bringing together a team of 5 members and conducting different activities to grow as a solar consultancy company by making a website for our business, understanding the need and availability of Solar power and how consultancy in Solar industry can prove to be a huge success in the future estimating the capital required.
Supply chain analysis of Toyota Motors (2021) :-
- Learnt key strategies, technical analysis, and practices involved in supply chain management of Toyota motors.
Projects
Project Title: knewspaper.in (March 2024 - Present)
- Built and launched a successful news website from the ground up.
- Effectively fostered a team environment, empowering team members with SEO and content creation skills.
- Demonstrated strong SEO expertise by achieving a daily traffic increase exceeding 100 within a short timeframe.
- Secured impressive website ranking with over 900 keywords on Google, including 60+ keywords ranking in the top 10.
Skills
- SEO (On-page and Off-page)
- Social Media Marketing
- Google Analytics
- Google Search Console
- Google Keyword Planner
- Ubersuggest
- Moz
- SEMrush
- Screaming Frog
- Power BI
- MS Office
- Backlink Analysis
- Competitor Analysis
- Link Building
- SEO Strategy and Execution
- Keyword Research
- Data Analytics
- Chatgpt
- Canva
- Looker studio
- Wix
Websites
Interests
Cricket
Podcasts
Gaming
Timeline
SEO Executive
Oswaal Books
04.2024 - Current
Digital Marketing Executive
Educart
04.2023 - 01.2024
Dayalbagh Educational Institute
MBA from Marketing
07.2021 - 07.2023
Dayalbagh Educational Institute
BBA
08.2018 - 07.2021
Similar Profiles
Aradhya SinhaAradhya Sinha
CUSTOMER RELATION MANAGER at Oswaal BooksCUSTOMER RELATION MANAGER at Oswaal Books
Patrick MullinsPatrick Mullins
Owner at Mullins Books (Formerly Owl Eyes Books)Owner at Mullins Books (Formerly Owl Eyes Books)
ALMASI TAYLORALMASI TAYLOR
Part-Time Barista and Bartender at BlackBird Books and SpiritsPart-Time Barista and Bartender at BlackBird Books and Spirits
Himanshu GuptaHimanshu Gupta
Senior Software Test Engineer at Mindfire SolutionsSenior Software Test Engineer at Mindfire Solutions
Vinit DhakreVinit Dhakre
Infosys Springboard at Data ScienceInfosys Springboard at Data Science