Summary
Overview
Work History
Education
Skills
Learning Accolades
Certification
Accomplishments
Timeline
Generic
Kaval Kaur

Kaval Kaur

Mumbai

Summary

A competent and dynamic individual with over 14 years of experience in the retail, banking, and education industries. Dedicated to continuously improving professional knowledge and business operations by applying top-notch skills.

Worked in the areas of Portfolio Management, Product Management, Strategic Alliances and Partnerships, Campaign Management, Sales and Marketing, Key Account Management, Platform Monetization, GTM, Launch Pad, Marketing (ATL/BTL), Promotion and Branding, Category Management, Vendor Management, Customer Acquisition, CRM, and CLCM.

Persona – Proactive, Energetic, Dedicated, Sincere, Inquisitive, Joyful.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Manager- Portfolio Management

HDFC Bank
Mumbai
07.2023 - Current
  • Manage Debit Card Portfolio (5Cr +cards business of the Bank)
  • Responsible for driving Stock Active Book. (2500Cr book)
  • Strategize customer outreach campaigns to ensure customer activation, engagement and retention
  • Drive BTL/ ATL campaigns to retain customers, improve their engagement & perform higher spends on HDFC DC. Improvising Activation, Spends, SPAC, TPAC & ATS.
  • Manage Customer Portfolio, P&L metrics spends, transactions, cross-sell & book growth
  • Coordinating & managing end to end Campaigns covering ideation, operationalize, analyze and scale. Coordination with internal marketing, product team to design & promote the campaign.
  • Campaign analysis & performance study
  • Internal Collaboration to run various campaigns with PAYzapp, SI teams, EMI on cards etc
  • Collaborated with PayZAPP for improving spends & engagement on DC.
  • With curated campaigns improvised the Click through rate to 24% from 5%.
  • Drive SI on DC improved customer stickiness by 4%
  • Nudge UPI spends on monthly basis with 9% customer conversion & 12 Cr spends.

Deputy Manager Brand Partnerships & Alliances

Reliance Retail
Mumbai
11.2016 - 06.2023
  • Company Overview: JioMart, National Head Quarters, Ghansoli, Navi Mumbai
  • Brand Partnerships & E-commerce Platform Monetization:
  • Intelligence Driven Marketing Tools: In-POS Advertising (Banners, Carousels, Promoted Listing),Tracking Impressions, CTR, ATC,etc
  • Targeted Trade Schemes, In-Store Visibility, JioPartner Connect, Consumer Trials & Couponing
  • Performance Marketing & Client Servicing: Intelligence tools helps in customizing & addressing the problem statement for clients. Managing the Business Partnerships with top FMCG Clients – HUL,ITC, GCPL, Coca- Cola, Adani Wilmar, Emami, SUGAR, MamaEarth, etc). Ensuring continual business & long-term association
  • GTM strategy, Launchpad for the new brands
  • Internal Stakeholders: Work very closely with category management to keep a track on Stock/inventory, SKUs (KVIs/Non KVIs/Near KVIs), stock planning as per the promotions & campaigns. Ensure participation of Vendor in various fest as per the trade calendar. Work in Sync with category on Business Propositions, Promotions & TOT visibility of brands.
  • JioMart, National Head Quarters, Ghansoli, Navi Mumbai
  • Instrumental in achieving current monthly targets of 1Cr individually
  • Anchoring a team of 4 direct and indirect cluster reportees contributing monthly targets.

Marketing Manager

Vivekananda Education Society’s Institute Of Management Studies & Research (VESIM)
Mumbai
04.2016 - 11.2016
  • Business Development.
  • Marketing
  • Strategic partnerships.
  • Vendor Engagement,
  • Industry, academia, MOUs, and collaborations.

Manager-Corporate Relations

Institute for Technology & Management
Mumbai
08.2014 - 04.2016
  • Client acquisition, cross-sell, upsell.
  • Placements, internships, live projects, research assignments, and MOUs.
  • Events, seminars, workshops, conclaves, conferences and guest lectures.
  • MOU and partnerships with IKSULA, LRQA, TATA Motors, and Mahindra Logistics, “Logitech,” AWS.
  • Mock GD, PI, aptitude test research projects, and NGO projects.
  • Member of the Retailers Association of India (RAI), mentoring retail students, organizing retail panel discussions, organizing store visits, and retail simulation lab.

Regional Manager- Business Development

ASM’s Institute of Business Management & Research (IBMR)
Pune
04.2013 - 08.2014
  • Business Development & Enrollment for the programs
  • Vendor Management and Lead Generation
  • Lead Generation, Cold Calling, Identifying Prospects, Counseling, and Conversion.
  • Campus Engagements (placements, internships, live projects, etc.)
  • Marketing & Promotion - ATL/BTL activities to market services, digital marketing.
  • Organizing Events - HR Conclave, Seminars, Expert Series, Job Fair, CSR Exhibition.

Manager Corporate Relations

Balaji Institute of Telecom Management(BITM)
Pune
12.2009 - 12.2011
  • Client Engagement
  • Corporate Communication
  • Training & Placement

Education

PGDM - Marketing

Balaji Institute of Management & HRD
Pune
01.2009

B.Sc.B.Ed - CBZ

Regional Institute Of Education
Bhubaneswar
01.2003

10+2 - PCMB

Kendriya Vidhyalaya
Kharagpur
01.2001

10th - General

Kendriya Vidhyalaya
Kharagpur
01.2000

Skills

  • Portfolio management
  • Customer engagement
  • Campaign management
  • Brand partnerships
  • Performance marketing
  • Selling & Negotiation
  • Interpersonal
  • Communication
  • Client servicing
  • Team leadership
  • Customer retention
  • Problem solving
  • Cross-functional collaboration

Learning Accolades

  • Learning Champion for the Week & Month – 04/2020 by RR University
  • Successfully completed highest number of courses through RR university & LinkedIn Tie-up (Lynda)
  • Completed Google Digital Unlock Certification
  • Completed from Coursera: Marketing in the Digital World from University of Illinois
  • Introduction to SEO from University of California Davis
  • Business Sustainability in the Circular Economy from University of London
  • Leadership Skills from IIM_Ahmedabad

Certification

  • Leadership skills from IIM Ahmedabad
  • Marketing in the Digital World from University of Illinois
  • Introduction to SEO from the University of California, Davis
  • Google Digital Unlock Certification
  • Business sustainability in the circular economy from the University of London

Accomplishments

  • Top performer driving 1 Cr business monthly
  • Star performer for two subsequent years for brand partnership role
  • Learning Champion for the Week and Month – April 2020 by RR University
  • Successfully completed the highest number of courses through RR University and LinkedIn tie-up (Lynda)

Timeline

Senior Manager- Portfolio Management

HDFC Bank
07.2023 - Current

Deputy Manager Brand Partnerships & Alliances

Reliance Retail
11.2016 - 06.2023

Marketing Manager

Vivekananda Education Society’s Institute Of Management Studies & Research (VESIM)
04.2016 - 11.2016

Manager-Corporate Relations

Institute for Technology & Management
08.2014 - 04.2016

Regional Manager- Business Development

ASM’s Institute of Business Management & Research (IBMR)
04.2013 - 08.2014

Manager Corporate Relations

Balaji Institute of Telecom Management(BITM)
12.2009 - 12.2011

PGDM - Marketing

Balaji Institute of Management & HRD

B.Sc.B.Ed - CBZ

Regional Institute Of Education

10+2 - PCMB

Kendriya Vidhyalaya

10th - General

Kendriya Vidhyalaya
Kaval Kaur