Kaval Kaur
Mumbai
Summary
A competent and dynamic individual with over 14 years of experience in the retail, banking, and education industries. Dedicated to continuously improving professional knowledge and business operations by applying top-notch skills.
Worked in the areas of Portfolio Management, Product Management, Strategic Alliances and Partnerships, Campaign Management, Sales and Marketing, Key Account Management, Platform Monetization, GTM, Launch Pad, Marketing (ATL/BTL), Promotion and Branding, Category Management, Vendor Management, Customer Acquisition, CRM, and CLCM.
Persona – Proactive, Energetic, Dedicated, Sincere, Inquisitive, Joyful.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Manager- Portfolio Management
HDFC Bank
Mumbai
07.2023 - Current
- Manage Debit Card Portfolio (5Cr +cards business of the Bank)
- Responsible for driving Stock Active Book. (2500Cr book)
- Strategize customer outreach campaigns to ensure customer activation, engagement and retention
- Drive BTL/ ATL campaigns to retain customers, improve their engagement & perform higher spends on HDFC DC. Improvising Activation, Spends, SPAC, TPAC & ATS.
- Manage Customer Portfolio, P&L metrics spends, transactions, cross-sell & book growth
- Coordinating & managing end to end Campaigns covering ideation, operationalize, analyze and scale. Coordination with internal marketing, product team to design & promote the campaign.
- Campaign analysis & performance study
- Internal Collaboration to run various campaigns with PAYzapp, SI teams, EMI on cards etc
- Collaborated with PayZAPP for improving spends & engagement on DC.
- With curated campaigns improvised the Click through rate to 24% from 5%.
- Drive SI on DC improved customer stickiness by 4%
- Nudge UPI spends on monthly basis with 9% customer conversion & 12 Cr spends.
Deputy Manager Brand Partnerships & Alliances
Reliance Retail
Mumbai
11.2016 - 06.2023
- Company Overview: JioMart, National Head Quarters, Ghansoli, Navi Mumbai
- Brand Partnerships & E-commerce Platform Monetization:
- Intelligence Driven Marketing Tools: In-POS Advertising (Banners, Carousels, Promoted Listing),Tracking Impressions, CTR, ATC,etc
- Targeted Trade Schemes, In-Store Visibility, JioPartner Connect, Consumer Trials & Couponing
- Performance Marketing & Client Servicing: Intelligence tools helps in customizing & addressing the problem statement for clients. Managing the Business Partnerships with top FMCG Clients – HUL,ITC, GCPL, Coca- Cola, Adani Wilmar, Emami, SUGAR, MamaEarth, etc). Ensuring continual business & long-term association
- GTM strategy, Launchpad for the new brands
- Internal Stakeholders: Work very closely with category management to keep a track on Stock/inventory, SKUs (KVIs/Non KVIs/Near KVIs), stock planning as per the promotions & campaigns. Ensure participation of Vendor in various fest as per the trade calendar. Work in Sync with category on Business Propositions, Promotions & TOT visibility of brands.
- JioMart, National Head Quarters, Ghansoli, Navi Mumbai
- Instrumental in achieving current monthly targets of 1Cr individually
- Anchoring a team of 4 direct and indirect cluster reportees contributing monthly targets.
Marketing Manager
Vivekananda Education Society’s Institute Of Management Studies & Research (VESIM)
Mumbai
04.2016 - 11.2016
- Business Development.
- Marketing
- Strategic partnerships.
- Vendor Engagement,
- Industry, academia, MOUs, and collaborations.
Manager-Corporate Relations
Institute for Technology & Management
Mumbai
08.2014 - 04.2016
- Client acquisition, cross-sell, upsell.
- Placements, internships, live projects, research assignments, and MOUs.
- Events, seminars, workshops, conclaves, conferences and guest lectures.
- MOU and partnerships with IKSULA, LRQA, TATA Motors, and Mahindra Logistics, “Logitech,” AWS.
- Mock GD, PI, aptitude test research projects, and NGO projects.
- Member of the Retailers Association of India (RAI), mentoring retail students, organizing retail panel discussions, organizing store visits, and retail simulation lab.
Regional Manager- Business Development
ASM’s Institute of Business Management & Research (IBMR)
Pune
04.2013 - 08.2014
- Business Development & Enrollment for the programs
- Vendor Management and Lead Generation
- Lead Generation, Cold Calling, Identifying Prospects, Counseling, and Conversion.
- Campus Engagements (placements, internships, live projects, etc.)
- Marketing & Promotion - ATL/BTL activities to market services, digital marketing.
- Organizing Events - HR Conclave, Seminars, Expert Series, Job Fair, CSR Exhibition.
Manager Corporate Relations
Balaji Institute of Telecom Management(BITM)
Pune
12.2009 - 12.2011
- Client Engagement
- Corporate Communication
- Training & Placement
Education
PGDM - Marketing
Balaji Institute of Management & HRD
Pune01.2009
B.Sc.B.Ed - CBZ
Regional Institute Of Education
Bhubaneswar01.2003
10+2 - PCMB
Kendriya Vidhyalaya
Kharagpur01.2001
10th - General
Kendriya Vidhyalaya
Kharagpur01.2000
Skills
- Portfolio management
- Customer engagement
- Campaign management
- Brand partnerships
- Performance marketing
- Selling & Negotiation
- Interpersonal
- Communication
- Client servicing
- Team leadership
- Customer retention
- Problem solving
- Cross-functional collaboration
Learning Accolades
- Learning Champion for the Week & Month – 04/2020 by RR University
- Successfully completed highest number of courses through RR university & LinkedIn Tie-up (Lynda)
- Completed Google Digital Unlock Certification
- Completed from Coursera: Marketing in the Digital World from University of Illinois
- Introduction to SEO from University of California Davis
- Business Sustainability in the Circular Economy from University of London
- Leadership Skills from IIM_Ahmedabad
Certification
- Leadership skills from IIM Ahmedabad
- Marketing in the Digital World from University of Illinois
- Introduction to SEO from the University of California, Davis
- Google Digital Unlock Certification
- Business sustainability in the circular economy from the University of London
Accomplishments
- Top performer driving 1 Cr business monthly
- Star performer for two subsequent years for brand partnership role
- Learning Champion for the Week and Month – April 2020 by RR University
- Successfully completed the highest number of courses through RR University and LinkedIn tie-up (Lynda)
Timeline
Senior Manager- Portfolio Management
HDFC Bank
07.2023 - Current
Deputy Manager Brand Partnerships & Alliances
Reliance Retail
11.2016 - 06.2023
Marketing Manager
Vivekananda Education Society’s Institute Of Management Studies & Research (VESIM)
04.2016 - 11.2016
Manager-Corporate Relations
Institute for Technology & Management
08.2014 - 04.2016
Regional Manager- Business Development
ASM’s Institute of Business Management & Research (IBMR)
04.2013 - 08.2014
Manager Corporate Relations
Balaji Institute of Telecom Management(BITM)
12.2009 - 12.2011
PGDM - Marketing
Balaji Institute of Management & HRD
B.Sc.B.Ed - CBZ
Regional Institute Of Education
10+2 - PCMB
Kendriya Vidhyalaya
10th - General
Kendriya Vidhyalaya
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