Kavana R

Digital Marketing Specialist with 10+ years of experience in building, executing, and optimizing global email marketing campaigns across EMEA, APAC, and US regions. Skilled in end-to-end campaign management, client engagement, and analytics. Proven expertise in onboarding enterprise clients onto Oracle Marketing Cloud and leading teams to deliver high-impact digital campaigns with measurable results. Seeking a role that allows me to apply my technical expertise and leadership skills to deliver impactful marketing initiatives and foster team excellence.

• Oracle Fusion AI Agent Studio Foundations Associate – Rel 1 (BETA), 2025
• Oracle AI in Fusion Cloud Enterprise Resource Planning (ERP) – Mar 2025
• Oracle Cloud Infrastructure AI Foundations Associate, 2025
• Oracle Eloqua CX Marketing Certified Implementation Professional, 2024
• Oracle Responsys Marketing Platform Certified Implementation Professional, 2024
• Google Campaign Manager 360 Certification, 2024
• Oracle Eloqua Essentials Expert, 2023
• Fusion Service Explorer – Feb 2025
• Oracle Unity Data Management – Apr 2024
• Oracle Unity Integrations – Mar 2024
• Oracle Unity Analytics – Feb 2024
• Oracle Unity Data Science – Feb 2024
• Oracle Unity Segmentation and Campaigns – Feb 2024
• Oracle SQL – Sept 2025

• Critical and analytical thinking to effortlessly manage and monitor campaign.
• Managed end-to-end campaign lifecycle – planning, development, targeting, setup, testing, deployment, and reporting – for clients spanning EMEA, APAC, and US markets.
• Technical expertise in all types of email campaigns (Promotional, Triggers, Transactional).
• Onboarded many Tier 1 projects into Oracle Marketing Cloud, setting up campaigns from scratch.
• Developed responsive email templates using HTML, CSS, and AMP script ensuring cross-client compatibility.
• Handle client communications, expectations, and escalations.
• Led A/B testing, ISP testing, troubleshooting, ensured rendering across devices.
• Worked closely with onshore teams to deliver campaigns aligned with client requirements.
• Tested and troubleshot campaigns to ensure flawless deployment.
• Managed segmentation, personalization, targeting for campaigns.
• Built queries, dynamic modules, and campaign logic to support advanced segmentation and personalization.
• Managed campaign logic, queries, and dynamic modules for targeting.
• Experienced in email marketing tools like Oracle Responsys, DREAM, Harmony, SendGrid, MailChimp.
• Mentor and guide team members, ensuring timely and accurate campaign delivery.
• Conducted knowledge-sharing sessions and contributed to hiring and training new team members.