To build a career as a content management professional, leveraging my expertise in content creation, optimization, and publishing to enhance user experience, drive engagement, and ensure brand consistency across digital platforms.
Overview
5
5
years of professional experience
Work History
Content Management Specialist (Social Media)
Contus Tech Pvt Ltd
Chennai
01.2023 - Current
Developing high-quality, creative, engaging content for various digital platforms, including social media
Conducting content audits and identified areas for improvement
Plan and schedule regular posts, interact with followers and monitor trends to keep the brand's social media presence fresh and engaging
Boosting posts through paid ads and managing paid campaigns
Conducting engaging webinars and training sessions
Collaborate with cross-functional teams to ensure content alignment with business goals
Conceptualize and execute innovative marketing campaigns to promote the product and enhance brand awareness
Managed ORM for the products
Collaborate with influencers to create content that showcases our products and increases brand visibility
Measure the KPIs using analytical tools like Google Analytics and Meta Business Suite
Provide regular reports on key performance metrics and make data-driven recommendations for improvement.
Content Management Specialist (YouTube)
Zaran Tech
Bangalore
12.2021 - 01.2023
Planning content strategy for YouTube and other social media platforms and execute the strategy
Managing the content calendar and ensuring timely publication of high-quality content
Scheduling posts for social media using CMS like Agora Pulse
SEO optimization for the videos (YouTube & Vimeo)
Utilize analytics tools to measure the KPIs Channel growth with organic and paid methods
Handling LinkedIn profiles and community management.
Content Management Specialist
Paragon Digital Services Pvt. Ltd
Chennai
02.2019 - 12.2021
Managed the editorial calendar and ensured timely publication of high-quality content
Video Optimization on YouTube Creator Studio and Facebook Creator Studio
Planning strategy and engaging content for various social media platforms
Ensure consistency in brand messaging and visual identity across all content
Utilize analytics tools to measure the success of the content and social media campaigns.
Education
Master's in Business Administration - Marketing Management
01.2024
Bachelor of Engineering - Mechanical Engineering
01.2018
Skills
Content Management Systems (CMS)
Agorapulse
Hootsuite
Buffer
Sprout Social
Meta Business Suite
Adobe Experience Manager (AEM)
Content Creation and Optimization
Social Media Marketing
Copywriting
SEO (Search Engine Optimization)
Analytics and Reporting
Google Analytics
Training and Webinars
Graphic design (Photoshop, Adobe XD, Figma)
Video editing (Adobe Premiere Pro, DaVinci Resolve, Capcut)