Kavin Kannan
Tamil Nadu
Summary
Results-oriented affiliate and performance marketer with a proven track record of success in the iGaming industry. Specializes in developing and nurturing strategic partnerships, while optimizing affiliate performance to drive significant revenue growth. Skilled in expanding and managing affiliate networks, executing high-impact campaigns, and fostering strong, mutually beneficial relationships. Adept at leveraging data-driven strategies and insights to enhance campaign effectiveness and maximize ROI. Experienced in managing the entire campaign lifecycle and collaborating across functions to ensure alignment with business goals. Committed to continuous professional development, staying ahead of the latest iGaming trends, and affiliate marketing best practices to consistently deliver exceptional results.
Overview
4
4
years of professional experience
Work History
Affiliate Marketing Specialist
GUVI Geek Network
Chennai
04.2024 - Current
- Develop and oversee the complete lifecycle of the affiliate program, from inception to execution, with the aim of driving business growth through strategic affiliate partnerships.
- Created and executed targeted growth strategies to attract top-performing affiliates, and drive profitable partnerships. Manage and optimize the administration of affiliate incentives, bonuses, and commission frameworks to enhance performance, and ensure alignment with business objectives.
- Led the performance assessment of affiliates, providing actionable feedback and insights that led to significant growth in affiliate-driven revenue and overall partner success.
- Gather, analyze, and interpret affiliate performance data to inform data-driven marketing strategies, and identify opportunities for optimization and improvement.
Affiliate Manager
BGD Tech Private Limited (1Win)
Bengaluru
01.2023 - 01.2024
- Proactively identified and established relationships with high-potential iGaming affiliates, resulting in a significant expansion of the affiliate network. Managed day-to-day relationships with affiliate partners, providing regular updates, performance reviews, and promotional materials.
- Collaborated with affiliates to design and implement exclusive offers, targeted promotions, and customized marketing campaigns that increased conversions, ROI, and enhanced customer acquisition.
- Ensured all affiliate activities adhered to industry standards and responsible gaming guidelines, preventing compliance issues, and maintaining brand integrity.
Affiliate Manager
Melbet
05.2021 - 09.2022
- Assisted in recruiting new affiliates, and expanding the affiliate network.
- Assisted in developing affiliate marketing strategies, and evaluating performance metrics to ensure partner success.
- Supported the tracking and reporting of affiliate performance, identifying opportunities for growth and optimization.
- Collaborated with cross-functional teams to align affiliate campaigns with broader business goals and marketing strategies.
Education
Bachelor of Engineering -
Bannari Amman Institute of Technology
Tamil Nadu03-2018
Skills
- Affiliate Network Growth and Management
- Campaign launch and lifecycle management
- Strategic Partnership Development
- Partner Relationship Management
- Performance Data Analysis and Reporting
- Affiliate performance optimization
- Incentives, bonuses, and commission management
- Cross-functional team collaboration
- Marketing Strategy Development
- Strategic planning
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Beginner (A1)
A1
Malayalam
Intermediate (B1)
B1
Timeline
Affiliate Marketing Specialist
GUVI Geek Network
04.2024 - Current
Affiliate Manager
BGD Tech Private Limited (1Win)
01.2023 - 01.2024
Affiliate Manager
Melbet
05.2021 - 09.2022
Bachelor of Engineering -
Bannari Amman Institute of Technology
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