Kavish Uppal
Bengaluru
Summary
Dynamic Brand Manager with a proven track record at Himalaya Wellness Company, adept in brand positioning and campaign planning. Excelled in leveraging market analysis and strategic sales tactics to enhance brand visibility and profitability. Skilled in margin monitoring and fostering team collaboration, achieving significant customer engagement and satisfaction through innovative marketing strategies. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Brand Manager
Himalaya Wellness Company
04.2023 - Current
- Conducted research and analysis to determine brand positioning and messaging.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Organized and delivered training sessions for new product content and technological advancements.
Brand Manager
Lupin Ltd
11.2021 - 04.2023
- Conducted research and analysis to determine brand positioning and messaging.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Consulted with product development teams to enhance products based on customer interest data.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Brand Executive
Tata Consumer Products
04.2020 - 11.2021
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Developed and executed yearly budgets to purchase yearly acquisition of books, periodicals, supplies and computer software and hardware.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Led implementation of best practices to support customer service satisfaction initiatives.
Product Executive
Hindustan Pencils Pvt Ltd
03.2017 - 03.2020
- Leveraged social media, email marketing, press conferences and e-campaigns to market developed products.
- Reported on product campaigns to track progress and invited constructive criticism for improvement.
- Determined [Type] product pricing by conducting research into market data.
- Exercised best risk management practices to manage cost-effective buying and hiring of third-party services.
Education
MBA - Marketing
Department of Management Sciences(PUMBA)
Pune, India03.2017
B.E. - Information Technology
University of Pune
Pune, India05.2013
Skills
- Margin monitoring
- Brand positioning
- Campaign Planning
- Supply Chain Management
Accomplishments
· Employee of the Quarter (Q3 FY 21) for improving blend sale.
· Won 1st Prize in Neetishastra, Yukti, 2016
· Won 2nd Prize in National level quiz competition in Excelsior, 2012.
· Won zonal level football tournament and represented college at state level.
Certification
The Fundamentals of Digital Marketing
Timeline
Brand Manager
Himalaya Wellness Company
04.2023 - Current
Brand Manager
Lupin Ltd
11.2021 - 04.2023
Brand Executive
Tata Consumer Products
04.2020 - 11.2021
Product Executive
Hindustan Pencils Pvt Ltd
03.2017 - 03.2020
MBA - Marketing
Department of Management Sciences(PUMBA)
B.E. - Information Technology
University of Pune
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