Kavita Choudhary
Digital Marketer
Faridabad
Summary
A highly motivated and results-driven Digital Communications professional with a proven track record in leveraging digital media for impactful communication. Seeking a challenging position to contribute expertise in enhancing the digital footprint and effectiveness of communication strategies.
Overview
3
3
years of professional experience
Work History
Media and Communication
Shahi
Faridabad
09.2021 - Current
- Led the successful development and deployment of the "Aakaar" app, an innovative e-learning platform designed to enhance the skill development.
- Played a pivotal role in overseeing the end-to-end development of the official website for the HPAA Good Deed Foundation, a non-prot organization dedicated to philanthropic initiatives.
- Conducted regular quality assurance checks, meticulously reviewing the website's functionality.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry.
- Developed marketing content such as blogs promotional materials for social media.
- Managed editorial calendars and rescheduled PR events and meetings.
- Cultivated strong corporate image and identity with clear branding.
- Taught in-house employees strategies for successful internal and external communications.
- Monitored social media channels for relevant news and trends, incorporating them into the overall strategy as appropriate.
- Contributed to the development of a comprehensive digital marketing strategy that integrated email, blog, SEO tactics alongside social media initiatives.
- Maintained up-to-date knowledge of emerging social media tools, trends, or algorithms changes to continuously refine strategies for maximum effectiveness.
- Assisted in the creation of editorial calendars to streamline content planning and organization.
- Increased website traffic by optimizing social media posts with relevant keywords, hashtags, and links.
- Streamlined content approval processes by coordinating communication between internal teams effectively.
- Conducted daily updates to social media profiles to boost company online presence.
- Created engaging content to catch attention of potential customers.
- Researched relevant industry trends to develop engaging, topical social media content.
Digital Marketing Executive
MIS Infotech
Noida
11.2020 - 06.2021
- Leveraged social media platforms effectively, driving brand awareness and generating high-quality leads.
- Managed multiple advertising channels, optimizing resource allocation for maximum ROI on lead generation efforts.
- Developed targeted campaigns for optimal lead generation results.
- Collaborated with the sales team to align goals and improve conversion rates.
- Pitched products and services to potential customers, securing new deals and sales opportunities.
Education
SSC - undefined
Rani Jhansi Sarvodaya Kanya Vidyalaya
HSC - undefined
Rani Jhansi Sarvodaya Kanya Vidyalaya
B.COM - undefined
University of Delhi
MBA - undefined
Indira Gandhi National Open University
Digital Marketing - undefined
Upgrad
12.2022 - 6 2023
The Fundamentals of Digital Marketing - undefined
Google
07.2021 - undefined
Skills
Interpersonal skillsundefined
Links
App Link
Personal Information
Date of Birth: 11/18/1998
Volunteer Experience
Events, Book My Show
Timeline
Digital Marketing - undefined
Upgrad
12.2022 - 6 2023
Media and Communication
Shahi
09.2021 - Current
The Fundamentals of Digital Marketing - undefined
Google
07.2021 - undefined
Digital Marketing Executive
MIS Infotech
11.2020 - 06.2021
SSC - undefined
Rani Jhansi Sarvodaya Kanya Vidyalaya
HSC - undefined
Rani Jhansi Sarvodaya Kanya Vidyalaya
B.COM - undefined
University of Delhi
MBA - undefined
Indira Gandhi National Open University