Kavita Choudhary
Digital Marketer
Faridabad
Summary
A highly motivated and results-driven Digital Communications professional with a proven track record in leveraging digital media for impactful communication. Seeking a challenging position to contribute expertise in enhancing the digital footprint and effectiveness of communication strategies.
Overview
3
3
years of professional experience
Work History
Media and Communication
Shahi
Faridabad
09.2021 - Current
- Led the successful development and deployment of the "Aakaar" app, an innovative e-learning platform designed to enhance the skill development.
- Played a pivotal role in overseeing the end-to-end development of the official website for the HPAA Good Deed Foundation, a non-prot organization dedicated to philanthropic initiatives.
- Conducted regular quality assurance checks, meticulously reviewing the website's functionality.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry.
- Developed marketing content such as blogs promotional materials for social media.
- Managed editorial calendars and rescheduled PR events and meetings.
- Cultivated strong corporate image and identity with clear branding.
- Taught in-house employees strategies for successful internal and external communications.
- Monitored social media channels for relevant news and trends, incorporating them into the overall strategy as appropriate.
- Contributed to the development of a comprehensive digital marketing strategy that integrated email, blog, SEO tactics alongside social media initiatives.
- Maintained up-to-date knowledge of emerging social media tools, trends, or algorithms changes to continuously refine strategies for maximum effectiveness.
- Assisted in the creation of editorial calendars to streamline content planning and organization.
- Increased website traffic by optimizing social media posts with relevant keywords, hashtags, and links.
- Streamlined content approval processes by coordinating communication between internal teams effectively.
- Conducted daily updates to social media profiles to boost company online presence.
- Created engaging content to catch attention of potential customers.
- Researched relevant industry trends to develop engaging, topical social media content.
Digital Marketing Executive
MIS Infotech
Noida
11.2020 - 06.2021
- Leveraged social media platforms effectively, driving brand awareness and generating high-quality leads.
- Managed multiple advertising channels, optimizing resource allocation for maximum ROI on lead generation efforts.
- Developed targeted campaigns for optimal lead generation results.
- Collaborated with the sales team to align goals and improve conversion rates.
- Pitched products and services to potential customers, securing new deals and sales opportunities.
Education
SSC - undefined
Rani Jhansi Sarvodaya Kanya Vidyalaya
HSC - undefined
Rani Jhansi Sarvodaya Kanya Vidyalaya
B.COM - undefined
University of Delhi
MBA - undefined
Indira Gandhi National Open University
Digital Marketing - undefined
Upgrad
12.2022 - 6 2023
The Fundamentals of Digital Marketing - undefined
Google
07.2021 -
Skills
Interpersonal skillsTeamworkProblem-solvingCommunicationAdaptability and CreativityMulti-Platform ExpertiseSEO KnowledgeWordPressResearch SkillsGoogle AnalyticsAICollaboration and CommunicationAdaptabilityGoogle AdsFacebook AdsProject ManagementAttention to detailLeadershipTime managementCanvaFilmoraVideo shootCreativityWork ethicProof ReadingInnovative ThinkingContent Management SystemDigital CommunicationBlog ManagementLanguagesHindiEnglish
Competitor Analysis
Links
App Link
Personal Information
Date of Birth: 11/18/1998
Volunteer Experience
Events, Book My Show
Timeline
Digital Marketing - undefined
Upgrad
12.2022 - 6 2023
Media and Communication
Shahi
09.2021 - Current
The Fundamentals of Digital Marketing - undefined
Google
07.2021 -
Digital Marketing Executive
MIS Infotech
11.2020 - 06.2021
SSC - undefined
Rani Jhansi Sarvodaya Kanya Vidyalaya
HSC - undefined
Rani Jhansi Sarvodaya Kanya Vidyalaya
B.COM - undefined
University of Delhi
MBA - undefined
Indira Gandhi National Open University