Kavita Gupta Malhotra

• Business Strategy Development:Develop and implement business strategies to achieve company goals and enhance overall performance.
  
• Collaboration with Senior Management:Work closely with senior management to set objectives and create actionable plans for achieving strategic goals.
  
• Process Analysis and Improvement:Analyze existing business processes to identify areas for improvement and design streamlined processes to increase efficiency and reduce costs.
  
• Project Management:Lead and manage internal cross-functional projects from inception to completion, ensuring projects are delivered on time, within scope, and within budget.
  
• Data Analysis and Reporting:Gather and analyze data to monitor key performance indicators (KPIs) and business metrics, preparing comprehensive reports for senior management to inform decision-making.
  
• Financial Oversight:Oversee budgeting, forecasting, and financial planning activities, monitor financial performance, and implement strategies to improve profitability.
  
• Team Leadership and Development:Manage and mentor a team of operations professionals, providing guidance and support. Conduct performance reviews and develop training programs to enhance team skills.
  
• Client and Stakeholder Relationships:Build and maintain strong relationships with clients, vendors, and other stakeholders, ensuring effective communication and collaboration across all levels of the organization.
  
• Compliance and Risk Management:Ensure business operations comply with relevant laws and regulations. Identify potential risks and develop mitigation strategies.
  
• Resource Optimization:Optimize the use of company resources, including personnel, technology, and facilities. Allocate resources effectively to meet business objectives.
  
• Innovation and Change Management:Foster a culture of innovation and continuous improvement. Lead change management initiatives to support business transformation efforts.
  
  

• Business Indicator Monitoring:Tracked and monitored key business indicators for 24 domestic mutual funds, providing insights to optimize performance and strategic decision-making.
  
• Business Planning and Strategy Development:Developed comprehensive business plans and operational strategies for both new and existing businesses, ensuring alignment with company goals.
  
• Process Restructuring:Led the restructuring of internal processes, including the NCT Centralization project, resulting in significant performance improvements.
  
• Operational Streamlining:Devised and implemented processes, such as the Investor Charter, and procedures like the Recovery Module to streamline operations and enhance efficiency.
  
• Client Communications:Managed weekly and monthly communications with clients, keeping them informed about key statistics, improvements, issues, and solutions.
  
• Audit Management:Managed client and SEBI audits and observations, ensuring compliance and addressing any findings effectively.
  
• Budget Allocation Assistance:Assisted in the annual budget allocation process by sharing projected headcounts and revenue forecasts to determine billable and non-billable headcounts.
  

• Performance Monitoring:Tracked and monitored SBU performance metrics, including margins, Cost Per Click (CPC), Topline/Bottom Line, Quarterly Revenue (QoQ) closure, run-off, unbilled revenue, and more.
  
• CDI Monitoring:Monitored and tracked Critical Delivery Indicators (CDI) across the EMEA region, leading detailed project delivery reviews and achieving 100% delivery targets.
  
• Client and Vendor Relations:Built and maintained strong relationships with client and vendor management teams, ensuring smooth operations and governance.
  
• ODC Establishment:Oversaw the establishment of Offshore Development Centers (ODC) for a major BFSI client in Chennai, Bangalore, and Gurgaon, enhancing operational capacity and efficiency.
  
• Audit Management:Led annual client and internal audits, ensuring compliance and addressing any discrepancies promptly.
  
• Operational Excellence:Organized and executed all operational procedures and tasks to meet deadlines and drive operational excellence.
  
• Cross-Functional Collaboration:Collaborated with finance, sales, revenue, delivery, talent acquisition, and learning and development teams to provide accurate KPIs, aligning them with business growth strategies to highlight actual profitability and potential revenue inflows across segments.
  
• System Life Cycle Management:Planned, created, tested, and deployed system life cycle methodologies to produce high-quality systems, optimizing onboarding processes and ARC (Annual Recurring Revenue) for GM & revenue goals.
  
• Assignment Oversight:Assisted in organizing and overseeing assignments to ensure operational efficiency and excellence.
  
• Customer and Supplier Relationship Management:Developed and maintained strong relationships with customers and suppliers through proactive account development.
  Maintained positive customer relations by promptly addressing issues and implementing successful corrective actions.
  

• E-commerce Development:Launched an e-commerce portal and managed the development of the product roadmap, ensuring alignment with business goals.
  
• Product Line Management:Oversaw and directed programs for multiple product lines, including scoping, design, data analysis, and implementation.
  
• Product Documentation:Led the creation and maintenance of comprehensive product documentation, ensuring clarity and consistency.
  
• Technical Collaboration:Worked closely with the technical team to ensure timely project execution and product releases, adhering to the highest quality standards.
  
• Comprehensive Management:Managed all aspects of product management, including PR, on-site traffic, P&L, brand management, and advertising marketing strategies.
  
• Competitor Analysis:Conducted frequent analysis and reviews of competitors to identify market trends and opportunities.
  
• Vendor and Inventory Management:Managed relationships with vendors, oversaw inventory management, and ensured excellent customer service.
  
• Digital Marketing:Designed banners for Facebook and Google ads, authored blog and banner content, and worked on UI improvements to enhance site navigation and user experience.
  

• Market Analysis:Assisted the company in understanding the Indian online market and its competitive landscape, providing valuable insights for strategic decision-making.
  
• Strategy Development:Played a key role as part of the core team in defining and designing product and marketing strategies for both urban and rural segments, covering online and offline channels.
  
• Site Optimization:Conducted thorough analysis of site traffic and structure, leading to the reorganization and redefinition of the website to enhance user experience and engagement.
  

• Brand Strategy and Execution:Led brand strategy planning and execution for Hindustantimes.com, HTNext.com, HTClassifieds.com, and Hindustandainik.com, ensuring consistent and impactful brand messaging.
  
• Content and Performance Management:Oversaw content specials in partnership with print media, and managed site performance and forecasts, including page views and unique user metrics.
  
• Product Development:Developed and launched new digital products such as desktop tickers, stock tickers, widgets, and e-papers, enhancing user engagement and functionality.
  
• Marketing Planning:Planned the annual marketing budget, events calendar, and special promotions, including cross-promotional activities to maximize reach and impact.
  
• Agency and Campaign Management:Managed relationships with agencies, overseeing accounts and providing briefs for various offline and online campaigns, including display and search campaigns.
  
• Sales Support:Provided sales support through the creation of flash presentations, collateral, promotional gifts, and other materials to aid the sales team in achieving targets.
  

• Budget Management:Prepared and managed annual and quarterly marketing budgets, ensuring the efficient allocation of resources to maximize ROI.
  
• Media Planning and Buying:Oversaw the purchasing of television and print media across multiple channels and major magazines, optimizing media spend for maximum impact and reach.
  
• Agency Collaboration:Managed relationships with advertising agencies, providing detailed briefs for television and print creatives to develop compelling and effective marketing campaigns.
  
• Below-the-Line (BTL) Strategies:Developed and implemented innovative BTL strategies to drive site traffic and enhance brand visibility, effectively reaching targeted audiences.
  
• Cross-Promotions and Special Offers:Led initiatives for cross-promotions and special offers, successfully increasing site conversion rates and driving customer engagement.
  
• Strategic Alliances:Built and maintained relationships with diverse businesses, creating strategic alliances that provided additional value propositions to site visitors, enhancing user experience and business growth.
  

4o

• Campaign Implementation and Tracking:Implemented and tracked marketing campaigns for clients across various industries, including automotive, infrastructure, airline, FMCG, and beauty & cosmetics, ensuring campaign effectiveness and achieving targeted outcomes.
  
• Bulk Media Purchasing:Purchased online media in bulk to secure the best rates for clients, optimizing budget usage and enhancing the cost-efficiency of advertising efforts.
  
• Client and Partner Relationship Management:Maintained strong relationships with all clients, mobile partners, and publishers, fostering collaboration and ensuring seamless communication for successful campaign execution.
  

• Headed the brand team responsible for national brand strategy and communication for 99acres.com, Jeevansathi.com, and Naukri.com.
• Conducted research group interviews to assess end-user needs and behaviors, informing and shaping brand strategies effectively.
• Anticipated quarterly and yearly advertising expenditures to optimize budget allocation and maximize ROI.
• Developed comprehensive plans for both offline and online initiatives to enhance brand visibility and engagement.
• Oversaw the Key Innovations Group, fostering creativity and strategic thinking within the team.
• Collaborated with agencies on print, outdoor, and TV commercials, actively participating in the teams for notable campaigns such as 'Hari Sadu' and 'We Match Better for Jeevansathi.'
• Established and maintained partnerships with internet media companies and channels, negotiating favorable pricing to enhance advertising effectiveness.

• Directed the product improvement agenda for existing offerings, actively incorporating client feedback through innovative adaptations and enhancements.
• Conceptualized new products, creating Business Requirement Documents (BRDs) and leading IT scrum sessions to ensure successful development and implementation.
• Collaborated cross-functionally with teams to align product features with market needs and user expectations.
• Monitored competitor activity and industry trends to inform product design and strategic direction, resulting in improved user engagement and satisfaction

• Executed core marketing activities for Retail and Corporate Business services, tailoring initiatives to meet customer needs effectively.
• Contributed to the core retail marketing team responsible for the conception, launch, and implementation of Spectra Smart (The Pre-paid Internet Card).
• Developed strategic alliances with service partners to create Spectra Net Value-Added Services, enhancing customer offerings.
• Designed and implemented retention programs and marketing campaigns aimed at building customer loyalty, reducing churn rates, and winning back lost customers.

• Delivered corporate sales targets on time.
• Prevented Churn from Vodafone & Tata to the competitor & introduced them in competitor territory
• Overachieved VAS services revenue targets YOY.

• Delivered corporate sales targets timely
• Prevented Churn from Voda & Tata to the competitor & introduced them in competitor territory
• Overachieved VAS services revenue targets YOY.