Kavita Jayaram
Hyderabad,TG
Summary
Dedicated communication professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand and creating a positive image for the company through strategic direction and execution excellence.
Overview
24
24
years of professional experience
Work History
Senior General Manager
Aurobindo Pharma Ltd
12.2023 - Current
- Building the strategic direction towards creating a brand image and managing reputation
- Driving image through social media handles LinkedIn, Website and profiling leaders
- Building brand ‘Aurobindo’ and highlighting core values and pillars externally and internally
- Oversaw the successful execution of large-scale projects from inception through completion, ensuring timely delivery within budget constraints.
- Built strong relationships with key stakeholders both internally and externally to foster collaboration on mutually beneficial initiatives.
- Established a culture of continuous improvement by promoting employee engagement initiatives and cultivating culture of openness across the organization.
- Planned and assigned workload by delegating tasks and directing team members.
- Implemented innovative programs on LinkedIn platform to increase employee loyalty and reduce turnover.
Director
Sanofi India
12.2005 - 05.2023
- Mumbai
- Created and led compelling strategies and campaigns for different businesses - pharmaceuticals (Diabetes) vaccines (Flu), consumer healthcare (Allergy, epilepsy, pain) and rare diseases driving advocacy in India
- Led and managed few of the biggest crisis in the business and made sure there was minimal impact and disruptions by timely communication
- Strengthening and redefined the culture aligned with the global launch of the company’s new identity (logo, tagline, vision, branding) and building the company brand twice both internally and externally
- Co- created and drove ‘Employee Value Proposition’ jointly with HR team - impact we achieved: India scored a record 90% engagement score in Sanofi's Culture Barometer survey demonstrating a highly engaged team player,
- Transforming, re-organizing, and restructuring, during mergers and acquisitions, brought about a lot of change.Focused change communication during this period brought minimal disruptions
- Digitalized marketing communication by partnered and driving innovative digital solutions to transform the consumer connect for 6000 employees
- Handling strategic media outreach and media relations
- Fostering an inclusive culture of DEI and making sanofi the most preferred place for employees.Sanofi India has won the Employee of Choice for three consecutive years, 2021, 2020, 2019
- Planned and executed large scale reward and recognition award ceremonies, participated in events externally to showcase the image at various exhibitions and industry forums.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Championed corporate social responsibility initiatives that enhanced the company''s reputation in the community and industry at large.
Brand Services Director
Lowe Lintas and Partners
05.2000 - 11.2001
- Created effective, strategically sound and innovative marketing communications plans for Johnson&Johnson
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Optimized operational processes using analytics tools to address client-specific metrics.
Communications Manager
Population Services International
12.2001 - 10.2005
- Pathbreaking initiative in the last decade which changed the way health communication was done in India
- Led the largest HIV/AIDS awareness drive in India with a character ‘BalbirPasha' which is today featured as a case study in the Harvard Business
- Metrics done indicated an increasing trend on the awareness scores on the key messages which practices scored a whopping 90% recall post campaign.
- Supported plans through development and implementation of internal and external communication strategies.
- Developed communications strategies to drive forward progress in public relations.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
Education
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
Diploma - Advertising & Marketing
Xavier Institute of Communication
Mumbai, MHBachelor of Arts - Economics/ Sociology
Seth Mathurdas Vassanji College of Arts and
Science
Mumbai, MHSkills
- Strategy, image & reputation
- Media Relations
- Creative Storytelling,
- Employee Engagement
- Social media,
- Crisis Management,
- Culture and Behavior change
- Strategic Planning
- Team Management
- Project Management
- Verbal and written communication
- Creativity and Innovation
- Content Development
- Corporate Social Responsibility
- Teamwork and Collaboration
- Multitasking Abilities
Additional Information
- 2002: Received the ‘Silver Effie' award for advertising and strategic excellence for the ‘Balbir Pasha Campaign'
- 2015: Won the Global award in the internal regions for the Best Internal Communications campaign
- 2015: ‘Champions for customers' recognition for pivotal role in driving support for the business in India.
- 2018: Won external awards both India and abroad namely: the Rx Award New York for the Company's ‘Annual Report'
- 2020: #Allergy free won the award for the for the ‘Best Healthcare and Pharma Sector Campaign 2 .
Timeline
Senior General Manager
Aurobindo Pharma Ltd
12.2023 - Current
Director
Sanofi India
12.2005 - 05.2023
Communications Manager
Population Services International
12.2001 - 10.2005
Brand Services Director
Lowe Lintas and Partners
05.2000 - 11.2001
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
Diploma - Advertising & Marketing
Xavier Institute of Communication
Bachelor of Arts - Economics/ Sociology
Seth Mathurdas Vassanji College of Arts and
Science
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