Kavita Jayaram
Hyderabad
Summary
Dynamic leader with a proven track record at Sanofi India, enhancing brand visibility and fostering a 90% employee engagement score. Expert in internal communications, Employee value proposition and social media management.Driven successful award winning campaigns fostering employee awareness and building a strong brand.
Overview
25
25
years of professional experience
Work History
Senior General Manager
Aurobindo Pharma
Hyderabad
12.2024 - Current
- Led strategic initiatives to build and maintain Aurobindo's brand image internally and externally through various channels, EVP and branding, including social media (LinkedIn, website), and corporate profiling of leadership and company
- Internal communications cultivated employee engagement through communication initiatives, leading to a culture of openness, and a highly engaged workforce.
- Oversaw large-scale industry events and trade shows, ensuring alignment with Aurobindo’s brand values and market positioning.
Director
Sanofi India Limited
Mumbai
12.2005 - 05.2023
- Created and led compelling strategies and campaigns for different businesses: pharmaceuticals (diabetes) vaccines (flu), consumer healthcare (allergy, epilepsy, pain), and rare diseases, driving advocacy in India.
- Led and managed a few of the biggest crises in the business, and made sure there was minimal impact and disruptions by timely communication.
- Strengthening and redefining the culture aligned with the global launch of the company's new identity and building the company brand twice, both internally and externally.
- Co-created and drove the 'Employee Value Proposition' jointly with the HR team. India scored a record 90% engagement score in Sanofi's Culture Barometer survey,
- Digitalized marketing communication by partnering and driving innovative digital solutions
- Handling strategic media outreach and media relations
Fostering an inclusive culture of DEI and making sanofi the most preferred place for employees.Sanofi India has won the Employee of Choice for three consecutive years, 2021, 2020, 2019. - Planned and executed large scale reward and recognition award ceremonies, participated in events externally.
Brand Services Director
Lowe Lintas
Mumbai
05.2000 - 11.2001
- Created effective, strategically sound and innovative marketing communications plans for Johnson &Johnson
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
Spearheaded innovative approaches to resource allocation and strategic planning. - Optimized operational processes using analytics tools to address client-specific metrics.
Education
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
Mumbai03-1991
Diploma in Advertising And Marketing - Advertising
Xavier Institute of Communication
Mumbai03-1989
Bachelor of Arts - Economics
Mumbai University
Mumbai03-1988
Skills
- Marketing Strategy Development
- Stakeholder management
- Strategic Media Planning
- Brand building
- Event management
- Operations oversight
- Key performance indicators
Accomplishments
- 2002: Received the ‘Silver Effie' award for advertising and strategic
excellence for the ‘Balbir Pasha Campaign'
2015: Won the Global award in the internal regions for the Best Internal
Communications campaign
2015: ‘Champions for customers' recognition for pivotal role in driving
support for the business in India.
2018: Won external awards both India and abroad namely: the Rx
Award New York for the Company's ‘Annual Report'
2020: #Allergy free won the award for the for the ‘Best Healthcare and
Pharma Sector Campaign 2 .
Timeline
Senior General Manager
Aurobindo Pharma
12.2024 - Current
Director
Sanofi India Limited
12.2005 - 05.2023
Brand Services Director
Lowe Lintas
05.2000 - 11.2001
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
Diploma in Advertising And Marketing - Advertising
Xavier Institute of Communication
Bachelor of Arts - Economics
Mumbai University
Similar Profiles
Likhith Reddy DereddyLikhith Reddy Dereddy
Cross-Functional Executive at Aurobindo PharmaCross-Functional Executive at Aurobindo Pharma
Mrutyunjaya PandaMrutyunjaya Panda
ATDC Trainee at Aurobindo PharmaATDC Trainee at Aurobindo Pharma
Deepthi GovapudiDeepthi Govapudi
Pharma Regulatory Affairs Research Associate - III at Aurobindo PharmaPharma Regulatory Affairs Research Associate - III at Aurobindo Pharma