Kavita Joshi

Tier 1 – Highest Priority (Direct Revenue & Pipeline Impact)

• Produced product and feature videos for KaneAI, HyperExecute, and Accessibility Testing Suite, each generating 10K+ views and driving a 15%+ increase in sales conversions while accelerating customer onboarding.
• Directed product launch video campaigns for 5+ major releases, achieving 100% on-time delivery and generating 25K+ views within the first month of launch.
• Led cross-functional teams to create 30+ sales enablement assets, including brochures, pitch decks, and competitive battlecards, reducing sales cycle length by 20%.
• Collaborated with industry thought leaders, influencers, and internal SMEs to create high-impact video content that strengthened brand authority and expanded audience reach.

Tier 2 – Medium Priority (Engagement & Lead Nurturing)

• Solely managed and scaled LambdaTest’s YouTube channel from 5K to 33K subscribers organically in 18 months, increasing video watch time by 4.5x and contributing to a 30% lift in inbound demo requests.
• Created 40+ high-engagement brand videos — including customer testimonials, case studies, YouTube ads, event highlights, and thought leadership collaborations, achieving engagement rates 2x higher than industry benchmarks.
• Implemented a YouTube SEO strategy (keyword research, metadata optimization, thumbnail design) that increased organic discoverability by 65% and improved CTR by 40%.
• Developed storyboards and collaborated with sales, marketing, and product teams to ensure 100% alignment of video narratives with ICP pain points, improving MQL-to-SQL conversion rates.

• Developed SEO-optimized content for website & app, increasing traffic by
• 20%
• .
• Led social media campaigns and email marketing initiatives, boosting user engagement.
• Conducted keyword research and implemented on-page SEO strategies to improve rankings.
• Created engaging ad copies and promotional content for the app Quikk Delivery.
• Assistant Producer & Video Marketing Lead

• Produced and anchored video content, including interviews with celebrities, outdoor reporting, and news segments.
• Managed YouTube SEO strategies, achieving increased views and subscriber growth.
• Scripted and edited series-based video content for brand storytelling.
• Planned and executed video marketing campaigns for brand visibility.

• Produced SEO-optimized website content, blogs, and product descriptions.
• Managed video editing, photo editing, and digital marketing campaigns.
• Supervised a team of 10 junior writers for Tied Ribbons, delivering 100+ optimized product descriptions.

• Wrote and proofread engaging marketing copies for web & blog content.
• Led SEO audits and link-building strategies, improving organic reach.
• Designed landing pages in collaboration with the development team.
• Managed social media & YouTube content marketing for Postbull News & Media.

• Wrote, edited, and optimized news content for SEO.
• Edited videos, conducted voice-overs, and managed website updates.