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Kavita Kola
Digital Strategist
Gurugram
Summary
Seasoned Digital Marketing Specialist : 11+ years of experience in digital marketing,inbound and outbound demand generation.
Pursuing Advanced Education : Secured100% marks in Digital Marketing and Analytics at ISB,Hyderabad.
Proven success : Track record in managing multi channel campaigns,client relationships and operational leadership.
Growth Oriented : Skilled in driving brand growth innovative strategies and effective digital tools.
Collaborative Leader: Adept at working with cross functional teams to achieve business objectives .
Overview
15
15
years of professional experience
3
3
Certifications
Work History
Senior Manager
Soroco
7 2021 - Current
- Developed and executed global sales strategies that increased lead generation by 50% year over year.
- Led a team of 20 sales professionals, providing training and mentorship that improved team performance metrics by 25%.
- Aligned sales strategies with digital marketing campaigns, resulting in a 40% increase in conversion rates.
- Managed multi-channel campaigns across email, social media, and PPC that generated over $500K in new revenue within the first year.
- Utilized analytics tools to measure campaign effectiveness and adjusted strategies accordingly to maximize ROI.
- Spearheaded strategies resulting in a 65% increase in SQL and a 50% boost in closures for the team.
- Surpassed team targets, achieving 190% in Q1 and 153% in Q2 of 2023.
- Successfully expanded operations into new geographical regions through targeted lead generation activities.
- Acquired 15+ customers globally as an IC, and 30+ customers as a team.
Assistant Manager Demand Generation
Barcode India
01.2019 - 06.2021
- Increased organic website traffic by 50% through strategic SEO implementation and content optimization.
- Boosted inbound leads by 20% for existing customers and 15% for new customers by creating targeted email nurturing campaigns and optimizing lead capture forms.
- Implemented account-based marketing (ABM) strategies, including personalized email campaigns, resulting in a 35% increase in inbound leads from target accounts.
- Awarded the Unsung Hero Award for increasing the inbound lead by 120% in 2020, demonstrating exceptional performance and exceeding expectations.
- Executed various organic ads on LinkedIn and Twitter.
Market Development Specialist
Shopmatic Groups
09.2015 - 01.2018
- Increased Organic Traffic: Successfully boosted organic website traffic by 50% through enhanced SEO strategies and content optimization.
- Inbound Lead Growth: Achieved a 25% increase in inbound leads for new customers by implementing targeted marketing initiatives (website, CTA, etc.).
- Email Campaign Success: Developed and executed industry-specific, persona-specific, designation-specific email campaigns, resulting in a 35% increase in targeted leads, effectively engaging potential customers and driving conversions.
Sales Development Specialist
Intuit India Software Solution Pvt.Ltd
01.2014 - 09.2015
- Awarded Caught Ya award for overachieving the Sales Development Target by 145%
Key Account Manager
Hughes Communication
07.2009 - 06.2010
Education
Digital Marketing & Analytics
ISB
2024
MBA - International Marketing
Balaji Institute of International Business
04.2001 -
Skills
AI & Automation
ChatGPT : AI language for content generation and assistance
Mailchimp,Pardot - Email marketing platform aith automation features
Social Media Advertising
LinkedIn Campaign Manager : Advertising platform for LinkedIn
Meta Ads: Advertising platform for Facebook and Instagram
Twitter Marketing : Advertising platform for Twitter
Software
Sales Navigator
Lusha
Salesforcecom
Outreach
Google Analytics
Facebook Pixel
Google Ads
SEO
Certification
Google Ads Display Certification
Timeline
Google Ads Display Certification
08-2024
Google Ads Search Certification
08-2024
Hubspot Email Marketing Certification
08-2024
Assistant Manager Demand Generation
Barcode India
01.2019 - 06.2021
Market Development Specialist
Shopmatic Groups
09.2015 - 01.2018
Sales Development Specialist
Intuit India Software Solution Pvt.Ltd
01.2014 - 09.2015
Key Account Manager
Hughes Communication
07.2009 - 06.2010
MBA - International Marketing
Balaji Institute of International Business
04.2001 -
Senior Manager
Soroco
7 2021 - Current
Digital Marketing & Analytics
ISB
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