KAVITA KUMAR
Kolkata
Summary
Diligent and detail-oriented professional with strength in anticipating & capitalizing on market trends, creating brand value & positioning the company’s products & services to maximize market share. Proactive, customer-focused professional with demonstrated capabilities in understanding consumer behavior & market dynamics - adept in managing the complete customer & product life cycle through market research aiming at aggressive client acquisition & retention. Create and manage direct/ indirect marketing campaigns to drive acquisition and embedded base sales. Implement Event Management Tools like road-shows, trade-shows, company-sponsored events; represented clients and managed field work. Work with marketing/sales communication team to integrate the product roadmap into a calendar and translate the new product value in terms of the overall company’s position within the market. Superior communication and interpersonal skills, capable of resolving multiple complex issues and motivating staff to peak performance. Demonstrated expertise in conducting market research, planning & execution, competitor/ targeted marketing.
Overview
12
12
years of professional experience
Work History
Senior Program Advisor
Erulearning Solutions Pvt Ltd (EMERITUS)
05.2024 - 02.2025
- Developed strong relationships with clients, ensuring clear communication and collaboration to achieve program goals and delivery.
- Provided expert product knowledge to clients, leading to informed purchasing decisions and increased satisfaction levels.
- Exceeded sales targets consistently through effective product demonstrations and persuasive communication skills.
- Responded to in-person and telephone requests for information about company offerings.
- 150 average calls and maintained talk time of 3 hours to daily list of clients and queries to achieve daily KRA targets.
- Trained at different programs to effectively respond to client needs as well as councel them for improvisation.
Senior Academic Councellor
upGrad Education Pvt. Ltd.
02.2022 - 05.2024
- Carrying weekly enrollment/ revenue and collection target and establishing the uniqueness and effectiveness of upGrad’s model of online learning.
- Owning the complete sales closing life cycle for leads assigned.
- Making phone calls, product demonstration, sales closing, and post sales relationship management.
- Maintaining a detailed database of all the interactions with the leads.
- Constant feedback to the marketing team on lead quality.
Academic Councelor
Whitehat Education Technology Pvt Ltd.
09.2020 - 02.2022
- Operating as the key point of contact for any and all matters specific to sales.
- Maximising the closures and drive the new business objectives.
- Developing strong relationships with key accounts and clients.
- Suggesting and implementing improvements in the sales administration process along with training.
- Communicating the progress of monthly/quarterly initiatives to the team.
- Developing new business with existing/new clients.
- Negotiating renewals and close deals to maximize profits.
Marketing Manager – Corporates
Gokul Gourmet Pvt Ltd.
09.2019 - 05.2020
- Looking into marketing activities of the brand.
- Building business relationships with corporate companies for corporate supplies
- Handling events/exhibitions/trade shows for the brand.
- Giving approvals and managing the sales team, packaging, delivery and social media to ensure customer satisfaction and maintaining brand reputation.
- Tie-ups with corporates for business growth and sales.
- Travelling for business meetings with corporates as and when required all across india.
Sales and Marketing Executive
Celica Automobiles Pvt Ltd- JEEP
02.2018 - 09.2019
- Handling sales of cars and achieving targets.
- Co-ordinating events and promotions of the brand
- Marketing activities and corporate events/tie-ups
- Ensured effective sales process till delivery of cars and after sales customer service.
Corporate Trainer and Team Leader
Quantum The Leap – Branding & Marketing Firm
05.2016 - 01.2018
- Successfully completed Quantum Advantage Certification program and trained a team of budding entrepreneurs as well as mentored them to generate business through direct sales for NGO named Plan India
- Defined deliverables & milestones, setting & controlling scope and communicating status & vision to all concerned and making business models/ cases recommending application of business development plans
- Key player in analysis, development, and implementation of strategic business plans, ensuring organizational growth, targeting maximum profitability & cost effectiveness
- Maintained a constant vigil on market dynamics and attuned marketing strategies to exploit available opportunities
- Ensured team cohesion & coordinated with management on issues arising in the day-to-day operations like team performance, customer satisfaction ratings, and planning for improvements
- Ensured effective roll out of Promotions, Channel Communication and Customer Interface Programs
- Handled a team of 6 and ensured their growth and performance and unity, justifying the position of a team leader.
Business development and Sales
Amore Exports Pvt Ltd
05.2015 - 03.2016
- Designed and marketed diamond jewelry across domestic and international markets
- Conceptualized & implemented the Marketing Activities as per the business goals
- Planned & conceptualized various strategies to achieve consistent growth in business volumes as well as profitability
- Ensured use of modernized tools of development, expansion and diversification as per the need and resources available
- Identifying and work with strong/ cost-effective and reliable business partners and established strategic alliances to facilitate deeper market penetration
- Organized trade events as well as participated in 20+ exhibitions across various metro cities, presenting, selling and generating leads for self designed and manufactured gemstone jewelry
- Developed presentations, collateral, positioning material and sales tools to support business generation
Color Consultant and Designer - Residential & Commercial
Asian Paints Private Ltd
02.2013 - 03.2015
- Interacted with clients and managed relationship while planned & executed residential as well as commercial projects
- Trained as Color & Design Expert
- Involved in site supervision and responsible for deciding and finalizing of colors, textures, designs, materials, paint quality and budget of the project.
- Ensured project completion in line with agreed terms and conditions to maintain a strong brand recall.
- Ensured sales of products to the customers while handling their projects.
Education
Advance certification - Digital Marketing And Communications With Specialization in PR And Advertising
MICA Institute
03-2025
Diploma - Soft Skills & Business Communication Trainer
Diploma - Teaching IELTS and PTE
Graduation - BA(HONS) - English
The Assembly of God Church
Matriculation - ISC - undefined
The Assembly of God Church
01.2009
Intermediate - ICSE - undefined
The Assembly of God Church
01.2007
Skills
- Team management
- Business Communication and Development
- Sales / Marketing
- Project Management and Operations
PERSONAL DOSSIER
English, Hindi, Marathi, Bengali, Punjabi. Can understand – Marwari, Gujarati.
PERSONAL DOSSIER
- Date of birth: 12th September 1990
- Passport : Yes (Indian valid till Sep 2024)
Timeline
Senior Program Advisor
Erulearning Solutions Pvt Ltd (EMERITUS)
05.2024 - 02.2025
Senior Academic Councellor
upGrad Education Pvt. Ltd.
02.2022 - 05.2024
Academic Councelor
Whitehat Education Technology Pvt Ltd.
09.2020 - 02.2022
Marketing Manager – Corporates
Gokul Gourmet Pvt Ltd.
09.2019 - 05.2020
Sales and Marketing Executive
Celica Automobiles Pvt Ltd- JEEP
02.2018 - 09.2019
Corporate Trainer and Team Leader
Quantum The Leap – Branding & Marketing Firm
05.2016 - 01.2018
Business development and Sales
Amore Exports Pvt Ltd
05.2015 - 03.2016
Color Consultant and Designer - Residential & Commercial
Asian Paints Private Ltd
02.2013 - 03.2015
Diploma - Soft Skills & Business Communication Trainer
Diploma - Teaching IELTS and PTE
Graduation - BA(HONS) - English
The Assembly of God Church
Matriculation - ISC - undefined
The Assembly of God Church
Intermediate - ICSE - undefined
The Assembly of God Church
Advance certification - Digital Marketing And Communications With Specialization in PR And Advertising
MICA Institute
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