KAVITA KUMARI
Sales Professional
Bangalore
Summary
I want to head the marketing of a region in any leading FMCG/ F&B organization in the short term and eventually be the driving force at a national level. CAREER SYNOPSIS A marketing professional with more than Eight years combined experience in sales and marketing roles for the FMCG industry. Worked with National as well as Regional Key Accounts, Like; Big Bazaar, Spencer’s, Reliance, ABRL More. For you, Big Basket, Metro C&C, Lots, Vishal Mega Mart. Successfully handled sales teams and coordinated with directors for business development. Skilled in leading sales teams to penetrate new markets with latest FMCG products to achieve sales goals. Respected member of creative teams to Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response-rates and execute successful product launches. Expert in sales network development retail & channel. Recognized for rapid growth in sales within 3 months after joining. PROFESSIONAL SKILLS Developing growth strategies based on Ansoff’s grid Corporate Communications Creative Team Leadership Product Positioning & Branding Crisis Management. October 18, 2021 - Continuing September 2020 - October 2021 Learning ability of new opportunities. Focus Group & Market Research Sales Collateral & Support Public & Media Relations New Product Launch Sales force management Planning & Execution
Overview
12
12
years of professional experience
3
3
Languages
Work History
Assistant Manager - Key Accounts
Pro Nature Organic Pvt Ltd
Bangalore
06.2022 - Current
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Analyzed key competitors to respond to competitive threats.
- Analyzed sales to manage life cycle of product, inventory models and selling rates.
- Positioned global capabilities to expand market share.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Supported sales and reporting for large and medium-sized accounts.
- Communicated product quality and market comparisons by creating sales presentations.
- Managed accounts to retain existing relationships and grow share of business.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Analyzed key competitors to respond to competitive threats
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
- Created sales forecasts to target daily, monthly and yearly objectives
- Supported sales and reporting for large and medium-sized accounts
Business Development Manager
MARK PREMIUM AGRO PRODUCTS PVT. LTD
kolkata
10.2021 - 06.2022
- Plan scope for new businesses and expanding business volume from existing clients
- Generated new business with marketing initiatives and strategic plans.
- Created reports and presentations detailing business development activities.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Negotiated, prepared and signed contracts with clients.
- Worked with existing customers to increase purchases of products and services.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Offer negotiation with buyers 3
- Sales plan for month on month growth
- Purchase order generation 5
- Team management 6
- Strategic plans to make changes in packaging and product labelling by monitoring feedback as depicted in benchmarking.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Performed research to uncover potential target areas, markets and industries.
Customer Relationship Manager
Reliance Retail Limited
Kolkata
09.2020 - 10.2021
- Coordinate with store regarding online customer complain and also the portal complain
- Coordinate with NHQ for customer complain closure
- Do MIS report as prequirement of Regional Business Head
- Timely close of GRN and SIT and DMS in coordination with stores
- Sharing Presentation of store activities and initiatives with NHQ
- New and upcoming Projects of all Reliance Value format stores and keeping the records of all details for the projects.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Developed and implemented standards for staff to provide consistent service to customers.
- Maintained statistical database of customers using relative software for types of customer complaints, resolutions offered by organization and satisfaction rating by customer.
Key Account Manager
Timla Foods Pvt Ltd
04.2015 - 12.2018
- Developing productive long-term Strategies and relationships with existing customers
- Act as one point of contact for existing and new customers
- Implementing sales strategy and responsible for team as well as individual sales target
- Responsible to build up weighted distribution in each region, coordination with distributor’s local management and follow up to achieve timely & effective implementation
- Develop Instore visibility plans and coordinate with local distributor’s management
- Initiate & develop Monthly, Quarterly & Annual marketing plans as per the strategy & guidelines set by management.
Assistant Manager
Terra Firma Projects Pvt Ltd
08.2009 - 01.2010
- Handling Traditional trade and Modern trade business in East region
- Responsible for all E2E activities for accounts like Spencer’s, Metro and Big basket
- Responsible for complete Brand & Sales Management of building up a sales strategy and implementing sales plan with effective follow up
- Monitoring the timely receipts of payments and collection from distributors
- Responsible for developing & strengthening the dealer network system and building strong channel partners by appointment of new distributors, dealers and appraising for the same
- Providing training & guidance to channel partners for timely delivery and optimization of stock
- Initiate & develop Monthly, Quarterly & Annual marketing plans as per the strategy & guidelines set by management
Sales Trainee
Raymond Apparels Limited
Durgapur
06.2009 - 11.2009
- Looked after the sales and tried to know the nitty-gritty of the business
- Also gave few suggestions to the company in terms of increasing the sale and about improving their service
- Ensure excellence in new age customer service standards, CRM data maintenance & handling customer complaints
- Plan and execute market based promotional activities.
Executive Category Buyer
Future Retail Limited, ce
01.2001 - 01.2007
- Preparing Purchase order in SAP and Preparing Invoice, Challan & Quotation for the Customers
- Responsible for the pricing and overall promotion of a product category to maximize consumer appeal
- Maintaining relationships with Vendors and product range Management
- Analyze data or insights to determine industry and consumer trends
- Collaborate with buyers and merchandisers to expand product categories.
Education
Post Graduation - Retail Management PGPRM
NSHM Business School, Retailer's Association Of India
Bachelor's of Computer Application - undefined
Jawaharlal Nehru college, Sone affliated to Veer Kunwari Singh
University
undefined
Jawaharlal Nehru college, Sone affliated to Bihar Board for Senior
Secondary
undefined
Rama Rani Jain Balika High School, liated to Bihar Board
Skills
Business development and planning
undefinedAdditional Information
- ACHIEVEMENTS & AWARDS KAVITA KUMARI , 2015 - Terra Firma Projects Limited Won the award for rapid growth in sales within 3 months after joining.
Timeline
Assistant Manager - Key Accounts
Pro Nature Organic Pvt Ltd
06.2022 - Current
Business Development Manager
MARK PREMIUM AGRO PRODUCTS PVT. LTD
10.2021 - 06.2022
Customer Relationship Manager
Reliance Retail Limited
09.2020 - 10.2021
Key Account Manager
Timla Foods Pvt Ltd
04.2015 - 12.2018
Assistant Manager
Terra Firma Projects Pvt Ltd
08.2009 - 01.2010
Sales Trainee
Raymond Apparels Limited
06.2009 - 11.2009
Executive Category Buyer
Future Retail Limited, ce
01.2001 - 01.2007
Post Graduation - Retail Management PGPRM
NSHM Business School, Retailer's Association Of India
Bachelor's of Computer Application - undefined
Jawaharlal Nehru college, Sone affliated to Veer Kunwari Singh
University
undefined
Jawaharlal Nehru college, Sone affliated to Bihar Board for Senior
Secondary
undefined
Rama Rani Jain Balika High School, liated to Bihar Board
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