Kavita Kupilli
Digital Marketing & Growth Leader | Customer Success Strategist
Hyderabad,TS
Summary
Strategic and results-driven Digital Marketing and Product Management Leader with over 17 years of experience driving business growth through innovative digital strategies, product management, and operational excellence. Proven expertise in leading high-performing teams, scaling digital transformation, and delivering data-driven strategies that enhance customer experience and accelerate revenue. Skilled in go-to-market strategies, cross-functional team alignment, and leveraging analytics for measurable business impact.
Overview
23
23
years of professional experience
Work History
Manager - Marketing
Pinnacle Teleservices Private Limited
07.2024 - Current
- Spearheaded integrated marketing strategies, achieving over $40M in sales targets.
- Managed 100+ digital campaigns, increasing qualified leads by 15% and improving CPA by 30%.
- Led content strategy, driving 3x growth in organic reach and 20% increase in engagement.
- Implemented CX initiatives, boosting client loyalty metrics by 22% and enhancing marketing-sales alignment.
- Coached the marketing team on strategic initiatives, leading key engagements to enhance cross-functional collaboration and project delivery.
Business Growth Strategist
Primecraft Games Private Limited
04.2023 - 07.2024
- Conducted market research to identify opportunities, contributing to 6% revenue growth.
- Developed comprehensive business plans and GTM initiatives, aligning with product and design teams.
- Cultivated key partner relationships, resulting in a 25% increase in identified opportunities.
Co-Founder | VP Operations | Client Relationship
ALTTAB Consulting USA LLC
12.2015 - 03.2022
- Provided strategic direction, achieving 15% increase in operational efficiency and securing ISO 27001 & 9001 certifications.
- Directed operations for a 300+ professional team managing a $50M+ budget.
- Cultivated relationships with 100+ clients, improving satisfaction by 25% and renewals by 30%.
Assistant Manager - Sales & Market Research
Inscribe Private Limited
01.2015 - 12.2015
- Led market research and international client relations, driving 30% growth in international revenue.
- Executed marketing campaigns, generating 15% increase in qualified leads.
- Analysed client feedback, improving service delivery by 25%.
Senior Analyst - Market Research
MetrixLab Private Limited
04.2011 - 02.2013
- Synthesized data from 200+ sources to inform management strategies.
- Designed survey programs, enhancing product vetting efficiency by 30%.
Team Lead
IVY Comptech Private Limited
09.2002 - 03.2006
- Led a team of 25 CSRs, achieving 97% SLA adherence, 90% first-contact resolution, and 15% CSAT score increase.
- Implemented CX initiatives, increasing upsell revenue by 15% and NPS by 20%.
- Mentored new CSRs, improving performance metrics by 20%.
Education
MBA - Marketing & Foreign Trade
BIFT
Advanced Certificate - Digital Marketing and Communication
MICA
Product Management Certificate - undefined
Cornell University
Lean Six Sigma Green Belt - undefined
IASSC
Negotiation Analysis - undefined
Indian Institute of Management
PGD - Computer Application
NIIT
BSc - Biology
Sambalpur University
Skills
Product & Marketing Strategy: Product Management, Go-to-Market Strategy, Market Research, Consumer Behaviour Analysis, Customer Experience (CX), Product Lifecycle Management, A/B Testing
Digital & Performance Marketing: SEO/SEM, Content Marketing, Google Ads, Meta Ads Manager, LinkedIn & WhatsApp Marketing, Campaign Optimization, Lead Generation
Data & Analytics: Google Analytics, Marketing Analytics, Ahrefs, SEMrush, CRM (ZOHO, Salesforce, HubSpot), Campaign Reporting & Dashboards
Leadership & Operations: Strategic Planning, Team Leadership & Mentorship, Process Optimization, Lean Six Sigma, Budgeting, Agile Methodologies, Change Management
Lead Generation and Conversion: lead Optimized marketing for lead conversion
Websites
Timeline
Manager - Marketing
Pinnacle Teleservices Private Limited
07.2024 - Current
Business Growth Strategist
Primecraft Games Private Limited
04.2023 - 07.2024
Co-Founder | VP Operations | Client Relationship
ALTTAB Consulting USA LLC
12.2015 - 03.2022
Assistant Manager - Sales & Market Research
Inscribe Private Limited
01.2015 - 12.2015
Senior Analyst - Market Research
MetrixLab Private Limited
04.2011 - 02.2013
Team Lead
IVY Comptech Private Limited
09.2002 - 03.2006
Advanced Certificate - Digital Marketing and Communication
MICA
Product Management Certificate - undefined
Cornell University
Lean Six Sigma Green Belt - undefined
IASSC
Negotiation Analysis - undefined
Indian Institute of Management
PGD - Computer Application
NIIT
BSc - Biology
Sambalpur University
MBA - Marketing & Foreign Trade
BIFT