Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Kavita Mahto

Kavita Mahto

Marketer, Strategist
Kolkata

Summary

Nearly two decades of leading complex programs, strategies, and communication. Experience in strategy formulation, driving transformation through stakeholder engagement, and building thought leadership. Passionate about driving change.

Overview

16
16

Years of professional experience across industries

2
2

Years of postgraduate education

3
3

Certifications in international practices

Work History

Business Head- Tata Steel Aashiyana [Ecommerce]

Tata Steel
Kolkata
04.2023 - Current
  • Leading India’s first digital homebuilding platform. Developed and implemented successful strategies for building sales. 45% YOY growth in GMV, nearly 3x customer acquisition.
  • Driving strategic vision around this business for investment and ecosystem buy-in. Collaborated with stakeholders to define goals, align objectives, and ensure overall success.
  • Building organizational expertise in stakeholder engagement, differentiated content creation, and insights-led innovation. Developed high-performing team members through effective coaching, mentoring, and performance evaluations.
  • Led cross-functional teams to achieve successful project completion.
  • Analysed financial data to identify trends, inform decision-making processes, and optimize resource allocation for maximum profitability.
  • Established performance metrics to evaluate progress towards goals and make necessary adjustments for continuous improvement.
  • Conducted thorough market research to identify emerging trends. Applied expertise in strategic planning that allowed us to outpace our competition in terms of market share and growth.
  • Cultivated competitive-edge through focused effort on customer's unique needs and finding best solutions.

General Manager- Customer Centricity

Tata Sons
Mumbai
10.2016 - 03.2023
  • Shaped customer, communication, and marketing strategies for the Tata Group as part of a central think tank.
  • Represented the Group’s Customer Centricity programme. Responsible for driving Tata Group’s consumer and marketing strategies leveraging innovative studies, unique insights, and thought-leadership conversations engaging CXOs.
  • Formulated and executed annual content and insights plans in line with the Group’s strategic priorities. Built new and nuanced knowledge around cutting-edge ideas and trends to support Tata’s thought leadership and brand differentiation.
  • Advised CXOs of the Group on strategic issues. Drove widespread adoption of insights and action plans for business growth through senior stakeholder management, innovative content, storytelling, leadership conversations, and targeted communication.
  • Worked with leading brands on their strategic goals, e.g., Air India’s and Tata Coffee’s brand and communication strategy, Tata AIA’s purpose strategy, Westside’s customer strategy, etc.
  • Built and established thought-leadership properties engaging CXOs, such as the Annual Meta Trends webinar and the Tata CMO Meet.
  • Positioned the Tata Group on the world stage in Customer Centricity through global platforms such as ESOMAR.
    Engaged with and managed external experts and partners supporting the programme continuously.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.

Head- Innovation and Brand Manager

Tata Steel
Kolkata
06.2009 - 09.2016
  • Collaborated with experts to develop and lead a new, ground-up innovation program with an insights-to-action framework.
    Drove Customer Acquisition through innovative solutions. Created a businesses portfolio with a future potential of USD 100 Mn.
  • Contributed towards improving the brand premium from 15% to 20% for one of the largest B2C brands of the Tata Group.
  • Steered a nationwide sales acceleration programme, resulting in 2x growth in sales and distribution strength.

Education

MBA - Marketing Communications

Symbiosis Institute of Business Management
Pune
06.2004 - 06.2006

Skills

Insights Generation

Accomplishments


Led the creation of differentiated knowledge in collaboration with external insights and academic partners and published insights-led papers in reputed journals and platforms, such as:

  • “Wooing the Next Billion Consumers”, published by ESOMAR under the theme of “the Art and Science of Innovation”
  • Empathy and Its Role in a VUCA Business World”, published by ESOMAR at ESOMAR Congress 2023
  • How Implicit Self-theories and Dual-brand Personalities Enhance Word of Mouth” with IIM A, published by the European Journal of Marketing for breaking new grounds in Brand Advocacy
  • The Time Traveller’s Guide to Consumer Insights”, published by ESOMAR for innovative methods of consumer insights generation
  • Playing Games, Receiving Gifts, Creating Experiences and Building Brands", published in “Marketing Intelligence and Planning”
  • Paper on "Increase in Dealer Network of Tata TISCON through Retail Value Management" selected for presentation in the annual ANQ (Asian Network for Quality) Congress.

Certification

Leading Digital Marketing Strategy [INSEAD, Fontainebleau]

Timeline

Business Head- Tata Steel Aashiyana [Ecommerce]

Tata Steel
04.2023 - Current

Leading Digital Marketing Strategy [INSEAD, Fontainebleau]

10-2019

Advanced Marketing Management [Kellogg School of Management, Evanston]

12-2018

Tata Business Excellence Model [Based on the Malcolm Baldridge Business Excellence Model]

10-2018

General Manager- Customer Centricity

Tata Sons
10.2016 - 03.2023

Head- Innovation and Brand Manager

Tata Steel
06.2009 - 09.2016

MBA - Marketing Communications

Symbiosis Institute of Business Management
06.2004 - 06.2006

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Kavita MahtoMarketer, Strategist